ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Securing a reputation for content leadership.

Social Media 90

Social Media Trends Communications Crisis Management 90

Stern + Associates

JUNE 22, 2023

His research and engaging lessons reveal that an organization’s communication team is a vital management function that executes strategy and builds the corporate brand. Communication managers should be one of the first people a CEO can turn to, and not just when there’s a crisis.

Strategy 62

Strategy Communications Crisis Communications Corporate 62

ImPRessions - Crenshaw Communications

JUNE 7, 2018

It may be unnecessary or even counterproductive to join the fray when brand ambassadors, or regular customers, are already on the case. In 2015, Starbucks received criticism that it was part of a “war on Christmas” when it unveiled plain red holiday cups. When third parties are already defending you. Never wrestle a pig.

SEO 227

SEO Privacy Crisis Crisis Management 227

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. Time hacks – crisis PR demands speed. Can’t cry over spilled milk, or Rikk Wilde’s sweat beads that surely moistened that Chevy-branded trophy. Use your own product.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. How to Prevent a Social Media Crisis. Branding: The Meaning and Importance of Acquiring Your Brand. What do you hope to learn at the PRSA 2015 International Conference?

Conference 40

Conference Internal International Leadership 40

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large. Kathy: I am the SVP, Chief Marketing Officer at UL.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Stuart Bruce

JANUARY 7, 2016

More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.

Reputation 60

Reputation Company Corporate Crisis Communications 60

Cision

OCTOBER 21, 2015

In today’s digital age, there are two key ways to find success for both brands or individuals: remember to be human and solidify your storytelling skills. Below are a few ways you can amp up your storytelling, stemming from insights, ideas and case studies explored at the 2015 xPotomac Conference. Measure Your Niche’s Density.

Storytelling 120

Storytelling Case Study Crisis Viral 120

prTini

JANUARY 6, 2017

When have so many PR people felt compelled to add new sections to their crisis plans just in case they’re targeted by the new president? will not decrease as a result of our new plant in Guanajuato , Mexico announced in April 2015. In a crisis, if you’re not quick, you’re not relevant. for nearly 60 years.

Crisis 28

Crisis Brand Branding Automotive 28

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. It’s part of our relationship with the public and where the majority of crisis management takes place. AZ Media Maven (@AZMediaMaven) November 5, 2015. Kelly Hungerford (@KDHungerford) November 5, 2015. They are empowered; you get insights.

Social Media 100

Social Media Media Customer Service Resources 100

Cision

DECEMBER 11, 2015

Refresh your memory on the two most basic rules of copyright, get a glimpse at a few recent rulings and start pinpointing how your brand should involve executives, managers and others in this discussion. In October 2015 , judges ruled it lawful to tinker with a car’s software, “jailbreak” mobile phones and modify old video games.

Telecommunications 120

Telecommunications Training Reputation Software 120

Rock the Status Quo

OCTOBER 19, 2015

According to a 2015 Brandwatch study , only 46.6% of brands engage with a tagged mention. Even worse, LESS THAN 5% respond to a complaint that isn’t tagged – leaving a whopping 95%+ of brands who allow trust and reputation to erode. and reputation software monitors customer reviews.

Software 100

Software Google Reputation Social Media 100

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. The speed and accessibility of social media means that brands are always teetering on the edge of a crisis. A new era of crisis communication is upon us.

Social Media 97

Social Media Conference Media Corporate 97

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Bianchi Biz Blog

APRIL 26, 2021

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. About the Authors.

Automotive 95

Automotive Study Report Transportation 95

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. August 18, 2015.

Brand 48

Brand Branding Crisis Social Media 48

Cision

JUNE 16, 2016

Head of brand, communications & digital at Philips North America, Mark A. Referencing the results of recent global research published in partnership with Ipsos Global Reputation Centre, Foster explored the seven barriers to measurement. Alistair Wheate (@alistairtweet) June 4, 2015. Stephenson , says: “Metrics are king.

Internal 120

Internal International Measurement Analytics 120

Sword and the Script

APRIL 6, 2021

At the time, I remember thinking, as many did, that the crisis wouldn’t last much longer than perhaps June or July. That is when one site links to your site – and doesn’t mention your brand by name. The company’s fees range “from $350 to $600 depending on the size and reputation of the media outlet in which experts are quoted.”.

Media 105

Media SEO Analytics Analysis 105

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. For PR pros wanting more brand visibility? For PR pros, however, it might not cause too many ripples in the crisis control front. Time will tell. What do you think?

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. “It is now hard to put a price on the reputation of your business.

Publicity 118

Publicity Corporate Reputation Community 118

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 187

Marketing Content Marketing Data Social Media 187

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! In 2015, businesses across a range of industry advocated for marriage equality and 379 even signed an amicus brief directed to the Supreme Court. What do these mean for PR and media professionals?

Media Relations 120

Media Relations Trends Media Corporate 120

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 167

Marketing Employee Content Marketing Training 167

Mark My Words

FEBRUARY 26, 2016

For Lord Henry, the aphorism’s mouthpiece in Dorian Gray, to tolerate a degree of gossip and rumour is the necessary cost for a reputation to grow. Like the Republican frontrunner Clarkson’s brand of boisterous irreverence thrives on getting up the noses of the media establishment. But in the main the event failed to register.

Publicity 60

Publicity Film Energy Reputation 60

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. Patagonia seeks to use business to inspire and implement solutions to the environmental crisis. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick.

Telecommunications 112

Telecommunications Handbook Transportation Community 112

Prohibition

APRIL 29, 2017

We won Prolific North’s and the CIPR’s Agency of the year and we had a record year with a number of exciting new account wins, including several high street brands, and as a result we need to expand our growing team yet again. CIPR Yorkshire & Lincolnshire Pride Awards 2015. Plan and implement cohesive PR strategies.

Agency 54

Agency Creativity Hotels Social Media 54

wiredPRworks

OCTOBER 9, 2015

Monday October 12th, 2015. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. Tuesday October 13th, 2015. Tuesday October 13th, 2015. Wednesday October 14th, 2015. Thursday October 15th, 2015. 10:00 am - 12:15 pm. 2:00 pm - 2:40 pm.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 190

Writing Communications Marketing B2B 190

Karen Freberg

DECEMBER 30, 2019

I would have never imagined this would become one key part of my brand and reputation in the industry and academy. I am forever grateful to brands like Hootsuite, HubSpot, Meltwater, Adobe, and Facebook for their investment and friendship over the years. General Motors (2015). Honored to still be a #HootAmb.

Social Media 56

Social Media Conference Travel Internal 56

Flatiron Communications

JANUARY 12, 2017

2016 was the year when the currents that have slowly eroded the tenuous relationship between journalists and PR pros coalesced to create an existential crisis that may not be easily remedied. I haven’t seen much from PRSA on Team Trump’s disregard for the ethical guidelines that have buoyed the PR profession’s reputation all these years.

Journalism 28

Journalism Guidelines Government Training 28

Cision

AUGUST 24, 2015

Do your brand’s vulnerabilities? Click here for our free tip sheet to protect your brand before trouble strikes. Want to guess two agencies without the most stellar reputations? What I wanted to do in this post is to remind you that online reviews are still vital instruments for word-of-mouth recommendations in 2015.

Newspapers 120

Newspapers Instagram Writing Examples 120

Prakkypedia

DECEMBER 13, 2017

Vegemite’s marketing and PR team must be pleased with the spike in brand mentions since it began sharing a story yesterday about a Vegemite icy pole. In June 2015, Vegemite teamed up with Cadbury to release Vegemite chocolate. Other food brands around the world have had fun with improbable flavours or products. Darn it all.

Transportation 71

Transportation Twitter Advertising Advertising 71

Norton's Notes

JULY 26, 2017

I speak a lot to student and marketers alike about social media crisis management as I believe it can have a huge impact on a brand’s reputation and share price if you get it wrong. Even today I am amazed at how many brands just pass the social media content to the most junior member of the team.

Social Media 49

Social Media Airlines Media Viral 49

Flatiron Communications

MAY 29, 2015

” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. But it actually contains the keys to successful expansion for other high-end brands and designer labels and to improved brand perceptions for other mass retailers.”

Retail 28

Retail Fashion Policies Employee 28