Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Branding: The Meaning and Importance of Acquiring Your Brand. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue.

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Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Reputation management is crucial.

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Marketing Content Marketing Social Media Employee 214

Communications Conversations

DECEMBER 1, 2015

Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments from their corporate blogs in the year ahead. First, the reasons: Fewer comments may hurt your brand reputation. If your corporate blog is like many, it gets few thoughtful comments.

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Corporate Blogging LinkedIn Conference 60

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

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Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other.

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Publicity Leadership Corporate Agency 174

ImPRessions - Crenshaw Communications

APRIL 19, 2017

Not long ago, a chief executive could lead a business, even a large one, fairly quietly, leaving public relations and social media management to the corporate communications team. A capable business leader is expected to also serve as a brand ambassador, a voice for corporate reputation, and a social media personality.

Leadership 157

Leadership Social Media LinkedIn Twitter 157

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t confuse urban and rural poverty. The urban poor is not the rural poor, said Haworth.

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Social Media Conference Media Corporate 97

Rock the Status Quo

NOVEMBER 8, 2015

There is a direct line between social media and corporate reputation. AZ Media Maven (@AZMediaMaven) November 5, 2015. Kelly Hungerford (@KDHungerford) November 5, 2015. Their nonresponse impacts my level of trust and certainly impacts their reputation if I express my displeasure. prprochat. —

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Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. Effective public relations is more a management discipline than it is a corporate function.

Publicity 118

Publicity Corporate Reputation Community 118

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. PR has a bigger role in content. “I

Marketing 187

Marketing Content Marketing Data Social Media 187

Waxing UnLyrical

AUGUST 14, 2015

A2: and now that brands are their own media they need to track & measure like media does #measurepr. Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. Twitter Facebook Google+ LinkedIn #measurePR Recap (August 2015): Big Picture PR Measurement.

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Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. There’s even a new US business structure based on CSR, the B corporation. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S.

Trends 124

Trends SEO Leadership Print 124

Cision

FEBRUARY 11, 2016

Generating brand awareness through earned media doesn’t always have to revolve around your products, services, data or thought leadership. Check out how these five brands scored big by leveraging unique perks that not only benefit their employees, but also display their values: 1. percent) than at brands with a limited culture (48.4

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How To Media Employee Policies 120

Bianchi Biz Blog

APRIL 26, 2021

Electric cars continue to develop: Tesla is the absolute forerunner in this respect and is not leaving the traditional car brands in a good position. In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well.

Automotive 95

Automotive Study Report Transportation 95

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 167

Marketing Employee Content Marketing Training 167

Cision

JUNE 16, 2016

Head of brand, communications & digital at Philips North America, Mark A. ” Director for corporate communications at the Cleveland Clinic, Eileen Sheil , says: “As a PR industry, we really need to move from being nice to have, to being needed to have.” Alistair Wheate (@alistairtweet) June 4, 2015.

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Internal International Measurement Analytics 120

The Proactive Report

JANUARY 30, 2015

On Wednesday January 28, 2015 PRSA LA chapter met for their annual State of the State of PR review. Daniel Lemin, President, One Good Brand. Daniel Lemin, President, One Good Brand. Rob Six, Senior Vice President of Corporate Communications, Roll International. SF: There are 15 skills I see as essential in 2015.

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Content Marketing Groups Facebook Reputation 100

Stephen Waddington

JULY 10, 2017

Lego and Patagonia are among my favourite brands. I’m not suggesting we return to the 1950s, but I do think organisations should stop trying to fix their reputation with a veneer of public relations lipstick. The pursuit of a purpose beyond making money has almost become a religion in modern corporate communications.

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Telecommunications Handbook Transportation Community 112

Barokas

MAY 30, 2017

It’s clear that this debate remains a heated one amongst PR pros, media members and brands, which is why I won’t take a specific side, instead I’ll lay out some of the factors that play into the debate, and you can decide if the press release is dead or alive for yourself. Press Releases Can Help a Brand’s SEO.

SEO 68

SEO Pitching Corporate Tools 68

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

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Crisis Communications Creativity Crisis Communications 116

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. And the 2015 numbers. Agency $88,000. Why stop there?

Survey 113

Survey Agency Report Corporate 113

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. August 18, 2015.

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Brand Branding Crisis Social Media 48

PRSay

OCTOBER 12, 2016

For every enterprise, brand or organization, a crisis always looms as a persistent — yet inevitable — threat on the horizon. In today’s digitally-fueled world, the tiny spark of a crisis can erupt into a massive fire overnight, leaving a corporate brand and reputation in a heap of smoldering ashes.

Big Data 60

Big Data Crisis Communications Data Crisis 60

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

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Social Media Marketing Media Creativity 90

PR Conversations

JULY 24, 2014

The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. reputation; and. Theoretical versus practice. Per the above] This can include over-use of popular concepts such as: image.

Marketing 87

Marketing Communications Video Reputation 87

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

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Writing Communications Marketing B2B 190

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. Russia’s Media Trolls (May 2014).

Journalism 28

Journalism Guidelines Government Training 28

Cision

OCTOBER 31, 2016

In addition to rebuilding their mobile data structure (end of 2015), LinkedIn has a rich complement of standalone mobile apps (all apps are available for iOS and Android, links are to iOS): The LinkedIn Mobile App – this is the standard LinkedIn app that most people are familiar with. High praise. Slideshare.

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LinkedIn How To Mobile Course 60

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. According to statistics from the American Society of News Editors, print news staffing fell by 65 percent from 2005-2015.

How To 48

How To Media Print Real Estate 48

Flatiron Communications

MAY 29, 2015

” In the PR world, and specifically when grappling with the forces driving the rise and fall of reputations, one might find these equations instructive. But it actually contains the keys to successful expansion for other high-end brands and designer labels and to improved brand perceptions for other mass retailers.”

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Retail Fashion Policies Employee 28

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. RBC is Canada’s most valuable brand (16 th globally) and has a history of being named one of the best workplaces in Canada.

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Conference Measurement Communications Employee 40

PR Conversations

APRIL 1, 2015

direct cause and effect), she sees communication’s role as directionally aligned with other factors, ones that collectively lead to the achievement of a corporate goal. RBC is Canada’s most valuable brand (16 th globally) and has a history of being named one of the best workplaces in Canada.

Conference 40

Conference Measurement Communications Employee 40

PR Conversations

OCTOBER 20, 2015

Sometimes I think it would be great to work again in a corporate environment, where everyone is striving toward a goal for a common organization. Which real, historical or fictional person or brand would you like to give a reputation makeover? She also serves as the 2015-2017 PRSSA national faculty adviser.

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Conference Meeting Case Study Film 40

Stephen Waddington

AUGUST 27, 2018

The Chartered Practitioner accreditation scheme was revised in 2015 removing the requirement for a paper. His book explores what this means for organisational communication and how this effect can be used to build the reputation of an organisation. People have always talked about organisations and brands.

Communications 60

Communications Analysis Web Handbook 60

Melissa Agnes

MARCH 15, 2016

I find it interesting that many organizations still believe that the personal brands of their management team (namely their C-suite) and the organization’s corporate brand, are completely separate. The CEO, the brand and the alleged sex offender. Instead, the brand is still under scrutiny for not having done so yet.

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Reputation Brand Branding Ethics 100

PRSay

SEPTEMBER 12, 2016

For those of you attending dinner in London this evening — today’s leaders in corporate communications, of agencies, in public relations education — to all of our accomplished members around the world – for the work that we do, this is our time. Nearly half are rethinking how they communicate “brand.”.

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