Doctor Spin

FEBRUARY 22, 2024

Through consistent and effective communication, PR can sway public opinion in favour of the organisation, enhancing its reputation and standing in the community. In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Waxing UnLyrical

NOVEMBER 9, 2015

I’m here for the 2015 PRSA International Conference where there’s absolutely no shortage of awesome speakers this year. Why: “A thought leadership platform can produce significant results and impact reputation, relationships and revenue. What do you hope to learn at the PRSA 2015 International Conference?

Conference 40

Conference Internal International Leadership 40

Stephen Waddington

JANUARY 31, 2019

Individual blogs are in decline but blogging remains an important form of social media for reputation and awareness. The traffic to this blog has declined from a peak of 12,000 unique visitors per month in 2015 to around two-thirds that number today. There are fewer individual bloggers than ever before and they’re blogging less.

SEO 113

SEO Community Blogging LinkedIn 113

Melissa Agnes

MAY 20, 2015

Considering that Plains All American Pipeline is a publicly traded company, a negative hit to their reputation can result in a serious dip in their share price. — ABC7 Eyewitness News (@ABC7) May 20, 2015. — SavageNation (@SavageNation) May 20, 2015. — Matthew Modine (@MatthewModine) May 20, 2015. .

Crisis 154

Crisis Crisis Communications Crisis Management Twitter 154

Communications Conversations

NOVEMBER 12, 2020

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other.

Publicity 174

Publicity Leadership Corporate Agency 174

Waxing UnLyrical

JULY 30, 2015

Build your online reputation through LinkedIn networks and groups, meetups, and about.me. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. #measurepr.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

SEPTEMBER 25, 2015

Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Recap: the September 2015 #measurePR-palooza.

Measurement 40

Measurement Web Analytics Twitter 40

Remote PR Jobs

SEPTEMBER 25, 2023

width="1/1" tablet_width_inherit="default" animation_type="default" bg_image_animation="none" border_type="simple" column_border_width="none" column_border_style="solid"][vc_column_text] Originally seen in Harvard Business Review Over the last year, there has been no shortage of avoidable PR nightmares for leading corporate brands.

Agency 100

Agency How To Survey Employee 100

Sword and the Script

DECEMBER 21, 2021

Reputation management is crucial. Reputation management would become crucial in the face of recession, jobs loss and livelihood loss. We are guardians of reputation and image and so we must ensure that the ‘ESG wave’ of promises are fulfilled. 2015: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

AUGUST 14, 2015

Amith Prabhu of SCoRe – Indian School of COmmunications & REputation & the The PRomise Foundation for PR. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Get ready to talk to: Pierre-Loic Assayag of Traackr (disclosure: Traackr is my client).

Measurement 40

Measurement Analytics Google Tools 40

PRSay

OCTOBER 25, 2017

During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. 3 Ways to Maintain Control of Your Corporate Social Media. Don’t confuse urban and rural poverty. The urban poor is not the rural poor, said Haworth.

Social Media 117

Social Media Conference Media Corporate 117

Stuart Bruce

JUNE 25, 2015

Such morally dubious behaviour can only have happened in a company where ethical behaviour isn’t baked into its corporate DNA. Reputation is not shaped by what you say, but what you do. Public relations is the management discipline that looks after reputation, which is what you do AND what you communicate.”

Financial 60

Financial Communications Ethics Reputation 60

Stuart Bruce

MAY 29, 2015

Attention and reputation boost from annual report. Not publishing a report means that Dell loses the attention and boost to its reputation it would have got from its annual report. The Dell 2015 Annual Report to Customers is an indicator of the innovation that’s possible in annual reporting. Integrated reporting.

Report 60

Report Financial Corporate Reputation 60

Cision

NOVEMBER 10, 2015

After carefully highlighting Carnival brand improvements, such as the industry first “Great Vacation Guarantee” and implementing a blue ribbon advisory board, Carnival brought in a dynamic change agent: a new CEO to tell the corporate story – Arnold Donald.

Crisis 120

Crisis Brand Branding Crisis Communications 120

Cision

JUNE 16, 2016

” Director for corporate communications at the Cleveland Clinic, Eileen Sheil , says: “As a PR industry, we really need to move from being nice to have, to being needed to have.” Alistair Wheate (@alistairtweet) June 4, 2015. Imagine a world where cost isn’t a barrier to measurement.

Internal 120

Internal International Measurement Analytics 120

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to a 2015 Chief Communications Officer survey by Korn Ferry , CCOs in the U.S. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. But PR itself is gaining influence, and rapidly.

Trends 124

Trends SEO Leadership Print 124

PR Fuel

SEPTEMBER 8, 2020

Press releases are used for newsworthy corporate events such as: Upcoming corporate events New product or service launches Management shifts Study findings. Then, he sold it to Western Union, the corporation that dominated the telegraph. In late 2015, the Chicago-based PR software company Cision, Ltd.

Journalism 52

Journalism Corporate Software Analytics 52

Bianchi Biz Blog

APRIL 26, 2021

In 2015, the VW Group came into disrepute: the diesel emissions scandal came to light and significantly damaged the reputation of VW for many years as well. Justus has built his experience from working on various investor relations and corporate communications projects. Justus Fischer, Consultant, cometis AG.

Automotive 95

Automotive Study Report Transportation 95

Cision

FEBRUARY 11, 2016

Trade publications often seek out unique corporate cultures or events to add some spice amongst the more jargon-based coverage. The average 2015 college graduate is approximately $35,000 in debt, yet only three percent of private sector businesses offer employees student loan repayment benefits. PricewaterhouseCoopers. Salesforce.

How To 120

How To Media Employee Policies 120

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Sword and the Script

MARCH 6, 2018

The same applies to a corporation looking to add PR help in-house, or alternatively, doing a cost-benefit analysis of bringing on outside help from an agency. Median salaries across corporate, agency and non-profit positions break down as flows: Corporate: $132,000. And the 2015 numbers. Agency $88,000. Why stop there?

Survey 114

Survey Agency Report Corporate 114

Barokas

MAY 30, 2017

It’s true that Google changed their tune on the value of press releases in 2015, when the search engine announced their algorithm would allow companies’ own statements to appear atop searches, which was good news for proponents of the press release. The question is, is this a genuine response or a tactic used to shew eager publicists quickly?

SEO 68

SEO Pitching Corporate Tools 68

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Internal 40

Internal International Case Study Banking 40

Waxing UnLyrical

MARCH 7, 2016

Why: “No marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she takes a look at ways to avoid “pinkwashing.”

Internal 40

Internal International Case Study Banking 40

PR Conversations

JULY 24, 2014

The current trend of public relations excellence places increasing emphasis on stakeholder governance and symmetrical communication , weighted against more-traditional reputation management and publicity. reputation; and. Theoretical versus practice. Per the above] This can include over-use of popular concepts such as: image.

Marketing 87

Marketing Communications Video Reputation 87

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Waxing UnLyrical

DECEMBER 11, 2015

A3 If you’re measuring reputation or share of voice, tag manually (free!) The 2015 Complete guide to Public Relations tools via Prezly. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Must make the time. noexcuses #measurepr. Platform analytics (e.g.

Measurement 40

Measurement Analytics Google YouTube 40

Waxing UnLyrical

MARCH 9, 2015

Why: “Of course, no marketer wants to be vanilla, yet co-opting the ideals of feminism to promote your business without due diligence and authenticity is not only disingenuous, but extremely damaging to a brand’s reputation,” says Nicola Kemp as she explores ways to avoid “pinkwashing” when developing an IWD-worthy campaign.

Internal 40

Internal International Case Study Web 40

Sword and the Script

MARCH 22, 2016

There’s reliable data indicating the median PR salary in an agency rose to $84,500 in 2015. Technology is a competitive advantage until everyone else has it – and PR doesn’t have a reputation as an industry of early adopters. His company has previously conducted PR firm billable hour survey research for the larger agencies.

Survey 60

Survey System Trends Small Business 60

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation. Securing a reputation for content leadership.

Social Media 90

Social Media Trends Communications Crisis Management 90

Flatiron Communications

FEBRUARY 16, 2015

The politicization of the low income worker has made such corporate malpractice a talking point wherein the lowest wage workers are cast as takers, moochers or worse, union members. One such corporate crisis-driving crusader is New York State Attorney General Eric Schneiderman. IGGY AZALEA (@IGGYAZALEA) February 8, 2015.

Crisis Management 28

Crisis Management Crisis Insurance Insurance 28

Sword and the Script

DECEMBER 26, 2023

There’s no point in building a reputation if the startup is facing an existential threat. ” ~ Khaner Walker , Senior Director, Corporate Communications, Syneos Health 16. Guarding their reputation and work also necessitates new patent/ copyright laws in place. Continued consolidation of media outlets. ” ~ Prof.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

JUNE 5, 2015

From Katie Paine’s Facebook Page on June 2, 2015: “The measurement world lost one of its pillars today. And if you didn’t know him, even by reputation, know this: the Barcelona Principles and AMEC’s valid measurement framework that are making the rounds? Don was instrumental in those efforts.

Measurement 40

Measurement Hotels Conference Facebook 40

Communications Conversations

DECEMBER 1, 2015

Part of my presentation caused a bit of a stir: My prediction that more people (and I would also argue, companies) will remove comments from their corporate blogs in the year ahead. First, the reasons: Fewer comments may hurt your brand reputation. If your corporate blog is like many, it gets few thoughtful comments. Wait, what?

Corporate 60

Corporate Blogging LinkedIn Conference 60

Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. Content marketers need allies – and they may find them in the corporate communications and PR department.

Marketing 189

Marketing Content Marketing Data Social Media 189

Waxing UnLyrical

MAY 15, 2015

Chapter, presented me with the 2015 Matrix Award. I’m so very grateful to every single one of them; colleagues, friends, clients… everyone who took a chance on this unknown quantity, or on my little business, and trusted me (and SBC) with their work, their reputation, their confidence. Based in the Washington, D.C.,

Measurement 40

Measurement Fashion Social Media Community 40

Stephen Waddington

JUNE 15, 2017

International Paralympic Committee (IPC): enhancing and protecting reputation. The strategic public relations function is fundamental to enhancing and protecting the corporate reputation of the IPC and the Paralympic Movement as a whole. Effective public relations is more a management discipline than it is a corporate function.

Publicity 118

Publicity Corporate Reputation Community 118