Shift Communications

FEBRUARY 9, 2015

LinkedIn’s performance was stronger than ever to close out Q4 2014, with some astounding numbers. For marketers and communicators, the momentum has reversed in terms of balance between corporations and job seekers. For middle of the funnel marketers, LinkedIn’s new Sales Navigator mobile app may also be worth a look.

LinkedIn 60

LinkedIn B2B Advertising Advertising 60

Communications Conversations

SEPTEMBER 14, 2022

A company called Stackla recently surveyed consumers and marketers in the UK about social content preferences. The study found 92% of marketers believe that most or all of the content they create resonates as authentic with consumers. However, most brands are still playing by a 2014 playbook. Your employees!

Brand 215

Brand Branding Instagram Video 215

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Hence my preference for Earnshaw’s focus on building better relationships employees rather than seeing them as an audience for internal communications.

Employee 77

Employee How To Internal International 77

Shift Communications

APRIL 1, 2016

April 1, 2016 – Boston, MA – Cloud-based computing and artificial intelligence represent the future of content creation, distribution, public relations, and marketing. HAROLD’s creation represents the first AI employee of a virtual public relations workforce. 2014: ZIPR Mobile PR Spokesperson App. Christopher S.

Employee 60

Employee Data-Driven PR Communications Software 60

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Employee advocacy can help you make that possible. If social media is part of your PR plan, involving employees can earn you serious benefits.

Employee 40

Employee Measurement Social Media Product Launch 40

Doctor Spin

FEBRUARY 22, 2024

Educate the market and modify perceptions. Spin Academy | Online PR Courses What Public Relations Does “Public relations and marketing both use relationship-building techniques, but their missions and philosophies are fundamentally different.” Public relations and marketing: Dividing the conceptual domain and operational turf.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Sword and the Script

DECEMBER 26, 2017

It’s good to know where and how other marketers are finding success. We are after all forever students of marketing. Those categories are: Content marketing statistics. Social media marketing statistics. Marketing measurement statistics. Search marketing and SEO statistics. B2B Content Marketing ).

Content Marketing 127

Content Marketing SEO Social Media Marketing 127

Sword and the Script

DECEMBER 10, 2019

As I’ve done in recent years, I’ve asked a whole bunch of smart people for their marketing predictions or PR predictions for the next year. And now on with the marketing and PR predictions for 2020. 1) Marketing embraces sustainability. 2) Marketing analytics enable better efficiency. “In 5) Marketers will slow down.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

PRSay

OCTOBER 7, 2018

Every Friday, Jonathan Mildenhall has a conversation with himself about whether he’s treated his coworkers and employees with kindness and decency over the past week. “I do genuinely believe that if a business gives me $1 to invest in marketing, I have to turn that dollar into a $10 conversation. I don’t succeed all the time.”.

Conference 126

Conference Creativity Internal International 126

Shift Communications

DECEMBER 24, 2014

As CEO, I’d like to first thank you for being part of the SHIFT community in 2014. In 2014, we amped up our firm’s internal culture and training initiatives so that every team member is happier, healthier and more focused on your needs. We expanded our employee benefits with programs like Parental Leave and HealthySHIFT.

Communications 138

Communications Training Mobile Employee 138

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 109

Marketing Content Marketing Crisis Management Data 109

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. In addition, I publish a monthly newsletter ( sample ) that curates must-read articles from across marketing and PR. Employee engagement surveys: 36%. Clicks and CTRs: 43%.

Blogging 81

Blogging Publicity Marketing Survey 81

Sword and the Script

DECEMBER 16, 2014

The Content Marketing Institute (CMI) is out with its annual list of content marketing predictions. The organization published its list in a blog post yesterday titled 60 Content Marketing Predictions for 2015. 60 Content Predictions for 2015 by Content Marketing Institute from Content Marketing Institute.

Content Marketing 119

Content Marketing Marketing Writing Infographics 119

NewsWhip

MARCH 15, 2024

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I was open and searching for an entry-level marketing role that would let me stay at Disney, and I met a phenomenal leader who was willing to take a chance on me and teach me about the world of social media listening!

Data 78

Data Social Media Consumer Trends 78

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Shift Communications

APRIL 21, 2015

We’ve been tracking the marketing industry convergence and conversation around data, and when marketers start actively talk about solving “dark social” and “gray social” – it’s for a reason. Marketers are digging deeper, trying to get to every last bit of data to understand its meaning.

Data 60

Data B2B Big Data Marketing 60

The Proactive Report

FEBRUARY 4, 2015

The 2014 Edelman Trust Barometer showed that there has been a considerable jump in trust for the opinions of “people just like me.” Online reviews are now an integral part of marketing and PR. Online reviews are now an integral part of marketing and PR. Make it part of your employee performance evaluation process.

Reputation 100

Reputation Employee Study Twitter 100

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. Internal communicators are striving to better inform employees – and improve engagement rates. Top internal comms goals: 74% said “keeping employees better informed with targeted/relevant content”; and.

Survey 81

Survey Corporate Communications Financial 81

Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. billion, up from $13.5

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. Or a crisis can strike closer to home; it can be a rogue employee action or supplier lapse in a single region that affects an entire brand, like the Chipotle E. coli contamination of 2015.

Reputation 130

Reputation Viral Employee Customer Service 130

Cision

MAY 20, 2016

KITKAT (@KITKAT) September 24, 2014. Since the original real-time event, KitKat has expanded its marketing strategy by exploring over 70 ways of “breaks” to coincide with its strapline and stay relevant with its audience. We don’t bend, we #break. bendgate #iPhone6plus pic.twitter.com/uippCg4kCi. Jamba Juice.

Brand 159

Brand Branding Comparison Viral 159

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Wikipedia'

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 98

Social Media Marketing Media Creativity 98

Shift Communications

FEBRUARY 14, 2018

While academic experience is invaluable, in today’s job market, it is important that it’s coupled with real work experience. As an employee, you own a certain part of a project and the quality of that deliverable is a direct reflection on the SHIFT brand. Employee relations are an essential part of your internship experience.

Internal 102

Internal International Employee Meeting 102

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. It could be a part time gig for a task that you can do in a time frame much shorter or at a cost much less than a full time employee.

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

JUNE 2, 2015

“Over time all marketing strategies have click through rates that drop.” Writing is the heart of content marketing, and I also think it’s our liver, lungs and central nervous system.” Want more content marketing insights from Ann Handley? Scott Brinker. . ” Click to tweet! ” Click to tweet!

Content Marketing 120

Content Marketing Marketing SEO Education 120

ImPRessions - Crenshaw Communications

DECEMBER 13, 2016

In 2014, the last year with available figures, 40 percent of public company respondents expected their PR/communication budgets to increase over the preceding year. Whether you specialize in B2B tech or B2C PR, finding excellent employees is a constant challenge. We will seek adequate budgets for the work we do.

B2C 120

B2C Measurement Video B2B 120

Prohibition

NOVEMBER 10, 2021

Showing the players in the products is powerful influencer marketing, as it would encourage and inspire young people to purchase the products that their idols and inspirations are wearing. Dollar Shave Club also put a face to the brand as their CEO Michael Dubin acts throughout alongside employees, making the video as authentic as possible.

Video 62

Video Sports Film Employee 62

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. However, having a wide array of PR study offers more options in the competitive job market for new graduates. Many PR students minor in related fields like marketing or advertising. More than 1.5

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 200

Writing Communications Marketing B2B 200

NewsWhip

FEBRUARY 19, 2020

Prada is now required to provide sensitivity training for their New York employees within 120 days of signing the agreement. This new position would help review Prada’s US designs before they are sold or marketed in any way. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

The Proactive Report

JANUARY 5, 2015

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. Find out what is being said online about your brand, your employees and your executives. Ask them to rate your business and the employees they dealt with. I totally agree.

Reputation 100

Reputation System Employee Airlines 100

ISEBOX

MAY 16, 2016

While any pharmaceutical firm or marketing agency should always rely on legal experts for the critical details, there are some key points healthcare PR pros need to know. Are you generating content through an employee or agent who is acting on behalf of your firm to promote the firm’s product? Summary of the FDA Guidance.

Pharmaceuticals 79

Pharmaceuticals Advertising Advertising Communications 79

NewsWhip

OCTOBER 26, 2021

In early 2014, Disney Parks decided to bring some of their analysis work in-house. I was open and searching for an entry-level marketing role that would let me stay at Disney, and I met a phenomenal leader who was willing to take a chance on me and teach me about the world of social media listening!

Data 78

Data Social Media Consumer Trends 78