The Proactive Report

MAY 2, 2015

Podcast listening is on the rise , which could breathe new life into audio journalism. The percentage listening in 2015 was up two points over 2014 levels (15%). The evening news audience numbers were up slightly again in 2014. Podcasts: Digital and mobile developments have also broadened the world of audio. Key trends.

Report 100

Report Mobile Newspapers Media 100

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. 2 (June 2014): -1.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

5W PR

SEPTEMBER 27, 2019

In this capacity, they are also usually charged with tracking and responding to consumer comments, suggestions, and complaints. Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area. Here’s some interesting and encouraging news.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. In general, PR is having a more profound impact on overall marketing initiatives and has come of age, much like Hispanic consumers. Short Response: 1.

Automotive 245

Automotive Resources Strategy Consumer 245

Cision

MARCH 10, 2016

Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014.

Instagram 96

Instagram Advertising Advertising Storytelling 96

NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. The most engaged article about climate change this year was CNN’s coverage of the fires consuming Brazil’s Amazon rainforest.

Social Media 127

Social Media Media Instagram Facebook 127

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

NewsWhip

FEBRUARY 19, 2020

This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. Katherine is a Content Strategist working at the confluence of journalism + marketing. Now, city governments are involved. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Doctor Spin

JANUARY 16, 2024

Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.” Dead of Winter (Short Film, 2014). Source: Journal of Professional Communication 9 Grunig, J.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Bianchi Biz Blog

JANUARY 24, 2022

Automoblog is a consumer-focused website that helps readers understand more about cars and driving. Along this same line of thinking is consumer education. How long have you been in journalism and how did you get started? Automoblog came along in 2014 and AutoVision News in early 2020.

Meeting 78

Meeting Automotive Media Technology 78

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

Journalism 120

Journalism Trends Local Print 120

OnePitch

APRIL 5, 2022

She’s held numerous roles with the publication since 2014 and prior to that was an investigative reporter for several local news organizations. Obviously, it’s more time consuming, and some people don’t want to talk on the phone. That’s critical for us.

Pitching 52

Pitching Interviews YouTube Journalism 52

PR Conversations

MARCH 8, 2016

Late last year I received an email from Dr. Beverley Wood in Victoria, Australia about Mabel Gertrude Flanley in respect of reference to Mabel in a comment I’d made on a blog post in May 2014. I like that Mabel came to public relations as an expert in her field.

Publicity 40

Publicity How To Newspapers Radio 40

Flatiron Communications

NOVEMBER 7, 2015

Aron Pilhofer , executive editor of digital at The Guardian since September 2014, had spent the previous nine years steering The New York Times through the industry’s digital turbulence. Minter Dial (@mdial) November 3, 2015. ” He did quip that “on the digital side, The Guadian may be a little ahead in some ways.”

Newspapers 28

Newspapers Film Journalism Web 28

Flatiron Communications

OCTOBER 22, 2015

I did, however, find news from April 2014 of a change in the company’s policy in which it declared its right to pry into your Gmail. Google’s email scanning practices stretch across consumer-facing Gmail displaying ads to support the service, as well as its products for business and education which have the option of being ad-free.

Privacy 28

Privacy Google YouTube Advertising 28

Sword and the Script

OCTOBER 3, 2017

21% said it was too time consuming to measure ROI. In 2014, the marketing automation vendor Eloqua published a “State of Content Marketing” that showed a divide between those organizations adopting content marketing and those that were not. 38% they need an easier way to measure ROI. 27% said they don’t know how. Talk to Us !

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences. The good news?

Marketing 192

Marketing Content Marketing Data Social Media 192

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. 16: Ted Seward. 11) Privacy regs bring back the basics. Bob Geller | Fusion PR.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Bianchi Biz Blog

JUNE 21, 2021

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry. I worked there for about 4.5

Meeting 95

Meeting Report Automotive Real Estate 95

Cision

FEBRUARY 3, 2016

Here, she discusses Kiip’s tremendous growth over the past year, her approach to PR in the tech industry and the evolution of consumers in today’s digitally-focused world. I studied journalism with a few PR courses sprinkled in between at St. We define moments as a period of time when the consumer has completed an action.

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Sword and the Script

OCTOBER 21, 2014

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. I see tepid interest in small pockets of consumer oriented businesses among the Fortune 500.

Social Media 118

Social Media Study Blogging Company 118

Shift Communications

JANUARY 5, 2015

Journalism isn’t dead. Journalism just continues to evolve. Content marketing, the darling of 2014, continues to be the dominant form of marketing, but brands who don’t do it well will find even more rapidly diminishing returns. The greatest challenge facing earned media is the continued explosion and fragmentation of channels.

Marketing 60

Marketing SEO Advertising Advertising 60

Sword and the Script

DECEMBER 8, 2015

In a 5-minute webinar titled Why Podcasting Might be Bigger than you Think (video embedded nearby), the research firm says podcast listeners consume upwards of 5.5 That may sound like and impossible amount of time, until you realize listeners take “audio where it may not have been previously consumed.”. hours of podcasts a day.

Radio 60

Radio Content Marketing Marketing Education 60

Doctor Spin

JANUARY 5, 2024

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Source: M/C Journal 1 Marshall, P. M/C Journal, 17, 1–10. M/C Journal, 17, 1–10. Seriality and Persona.

How To 52

How To eBook Corporate Groups 52

Buzzstream

JANUARY 17, 2018

I read ebooks, and the majority of online consumers enjoy them as well. That being that case, it makes sense to give your popular posts a new life — since they have been consumed and enjoyed by your audience. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5 peaked in 2013, at 242 million units sold.

eBook 108

eBook Infographics Pinterest How To 108

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. All 160 episodes since July 2014. But I did consume a lot of news, particularly the Saturday Guardian. I’ve started a very specific gratitude journal. To be the best, you must be able to master hard things, quickly. If you can’t learn, you can’t thrive.

Writing 84

Writing Google Meeting Airlines 84

ZudePR

JUNE 6, 2016

On distraction-fighting habits) Writing my goals in my journal daily. In 2014 we did 13 different conferences; in 2015 we did three. The Wall Street Journal calls him a top influencer on the web. They are not only difficult to avoid they can consume significant time. I'm either on or off. So focusing on externals (e.g.,

Writing 114

Writing Social Media SEO Blogging 114

ZudePR

MAY 31, 2015

Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). I share because I consume a lot of others’ thoughts, and don’t want it to be a one-sided relationship. ” #15: Ann Handley (Boston, US). “Writing makes me aware.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

DECEMBER 5, 2018

Broadband internet access became a mainstream consumer proposition in 2000. Meanwhile Amazon, Facebook and Google focus on the action that a consumer takes in response to an advisement. Top tip: Hashtag journalism Journalists seeking comment or information for articles post on Twitter using these hashtags.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

APRIL 27, 2015

Rick Perry did register RickPerry.org, but not RickPerry.com, which redirected voters to a site operated on behalf of his rival Ron Paul – a situation that inspired the National Journal to diss “ Rick Perry Has a Domain-Name Problem.”. already registered MarcoRubioSucks.com back in October 2014.

Brand 48

Brand Branding Marketing Agriculture 48

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

And look no further than the hack of Sony Pictures emails in 2014 or the Democratic National Committee leaks of last summer to appreciate the consequences of private information becoming public. Even the hijacking of a brand’s social media account can be damaging.

Reputation 130

Reputation Viral Employee Customer Service 130