Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 196

Marketing Content Marketing Data Social Media 196

Cision

MARCH 10, 2016

Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Brad Marley , Chief Storyteller, Yelram Media . Diversity, Equity & Inclusion (DE&I) initiatives will be incredibly important, but when the next crisis hits, consumers will be reminded to look back on major brands that only paid the topic lip service. Image credit: Pixabay.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. The most engaged article about climate change this year was CNN’s coverage of the fires consuming Brazil’s Amazon rainforest.

Social Media 127

Social Media Media Instagram Facebook 127

Ishmael's Corner

JANUARY 27, 2015

You see, Max’s blog on consumer electronics had gained such a following that the likes of Dolby and HP were courting Master Swisher. But the administration’s true digital savvy comes out in how it shapes in-depth content with a storytelling bent, attracting a mass audience. The Wall Street Journal Bombs at BuzzFeed-like Storytelling.

Industry 60

Industry Storytelling Journalism Corporate 60

NewsWhip

FEBRUARY 19, 2020

This is a different problem for brands, who normally have to face backlash in the wake of a crisis from their consumers via a social media firestorm. Katherine is a Content Strategist working at the confluence of journalism + marketing. Now, city governments are involved. Katherine Ellis.

Training 97

Training Brand Branding Fashion 97

Sword and the Script

DECEMBER 10, 2019

The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. As consumers get savvier about how their data is being collected and used, their demand will grow deeper for transparency and protection. “Content marketing will revolve more around individuals and storytelling components.

Marketing 105

Marketing Content Marketing Advertising Advertising 105