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Journalism and News Trends for PR Pros

Cision

The revenue model for journalism is at best in flux, and at worst, in chaos. Serious journalism from unexpected sources. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

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2015 State of the News Media Report

The Proactive Report

Podcast listening is on the rise , which could breathe new life into audio journalism. The percentage listening in 2015 was up two points over 2014 levels (15%). Newspaper ad revenue declined another 4% year over year, to $19.9 The evening news audience numbers were up slightly again in 2014. Key trends.

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How the PESO Model Changes PR’s Conversation

Cision

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. This is the PR industry’s bread and butter, most often referred to as publicity or media relations.

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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

The industry is undergoing one of its most significant evolutions in history, so we are producing lots of coverage about what that means in terms of new vehicles , investments, and profits, but also how this transition stands to affect consumers as well as the workers and communities that power the industry. I worked there for about 4.5

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The State of the News Media 2015

Journalistics

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

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Newspapers Getting Their Game On

Flatiron Communications

Aron Pilhofer , executive editor of digital at The Guardian since September 2014, had spent the previous nine years steering The New York Times through the industry’s digital turbulence. The post Newspapers Getting Their Game On appeared first on Flatiron Communications LLC. Minter Dial (@mdial) November 3, 2015.