Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” The resultant damage to brand equity and purchase intention for Burger King’s “crisis:” 30,000 new Twitter followers.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

ReimaginePR

JUNE 10, 2015

Yes, they achieved big wins: Dr Liu brought the MSF message of dire need for intervention directly to the United Nations, first to a member state briefing (video) , followed by an address to the General Assembly , in September 2014. I vividly remember reading a certain article in October 2014 that brought a tear to my eye.

Video 120

Video Government Healthcare Viral 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. We’ve seen how powerful real-time marketing is for consumer brands that are active on social channels. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk.

Social Media 60

Social Media Strategy Media Survey 60

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). By 2014 it was obvious that video was the rising star of content marketing. We consider these videos to be mostly top-of-funnel, brand-awareness builders.

Video 153

Video B2B Film Marketing 153

Cision

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Here’s an example. Your Employees.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Shift Communications

JANUARY 26, 2015

Serial , the This American Life spin-off podcast phenomenon, debuted in October 2014 and went viral. Edison Research’s Fall 2014 Share of Ear study shows that podcasting’s popularity continues to surge. For marketers in fiercely competitive industries, this can cement loyalty to your brand. Conclusion.

Radio 60

Radio Viral Content Marketing Study 60

prTini

SEPTEMBER 5, 2014

Want to Go Viral? Brand Anonymity is Dead: Meet Community Manager 2.0. TBT: Three Can’t-Miss Video Campaigns from Summer 2014. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how brands like Cosmopolitan and Footlocker have added Instagram’s new Hyperlapse app to their social media mix. S ign up today !

Media Relations 49

Media Relations Case Study Viral Instagram 49

Prohibition

MAY 4, 2017

Let’s look at the top ten and what makes them so desirable to the world’s biggest brands…. Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. Perhaps Luis’s avid followers can’t wait to see what the star does next?

Sports 54

Sports Social Media Instagram Media 54

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. It is one of the most effective ways to spread brand awareness to scores of followers, to reach out and engage with them.

Marketing 40

Marketing Viral Fashion Product Launch 40

Beyond PR

JULY 10, 2017

They’re asking for advice on what products to buy, engaging in conversations about how to do things, and even pinging your brand with inquiries. And we’re at an all-time high with those complaints: in the UK, complaints about businesses on social media went up 800% between January 2014 and May 2015. Here’s an example. Your Employees.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

Waxing UnLyrical

SEPTEMBER 16, 2015

A recent report from Continuity Insights in 2014 shows that “over half (58%) rated mobile technologies [are considered] as absolutely vital in carrying out crisis communications plans, up 5% since 2013” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Waxing UnLyrical

APRIL 30, 2013

The image went viral. Susan didn’t even know the image had gone viral until she saw another Facebook friend shared the meme on April 22. She just launched her own marketing business in the sunny Florida panhandle (website coming soon), and she’s on track to have her Yoga teaching certification in 2014.

Social Media 111

Social Media Reddit Media Facebook 111

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. ” So, how obvious should your logo and branding be during a GUINNESS WORLD RECORDS event?

Viral 88

Viral Marketing Guidelines Local 88

5W PR

NOVEMBER 14, 2023

Kendall Jenner & Hailey Bieber Are First to Wear Kylie Jenner’s New Brand Out – Kylie Jenner is launching her own fashion brand, Khy, and has her celeb friends and family wearing her black leather pieces out as her unofficial ambassadors.

Trends 78

Trends Fashion Film Viral 78

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. space agency, NASA, was shot by a South Korean marketing team with a French production designer for a Korean car brand with music by the Austrian Radio Symphony Orchestra. It was a brand win. Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

NewsWhip

MAY 26, 2022

Celebrities have the power of appealing to many audiences, and celebrity partnerships are a go-to tactic for brands to increase awareness and leverage that power online, especially if they know who to partner with. . The next biggest article to feature was about SJP and husband Matthew Broderick celebrating 25 years of marriage (18k).

Film 78

Film Viral Instagram Publicity 78

NewsWhip

MAY 26, 2022

Celebrities have the power of appealing to many audiences, and celebrity partnerships are a go-to tactic for brands to increase awareness and leverage that power online, especially if they know who to partner with. . The next biggest article to feature was about SJP and husband Matthew Broderick celebrating 25 years of marriage (18k).

Publicity 78

Publicity Film Viral Instagram 78

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Do what makes the most sense for your brand. #6. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Mindful Marketing

AUGUST 9, 2018

Gaining likes, shares, and followers is key to her success, and to have a post go viral is golden. She’s a marketer using Helen and Holden, without recompense, to build her brand. Blair’s profession matters because it reframes her motives and recontexualizes her actions.

Social Media 50

Social Media Airlines Privacy Media 50

Buzzstream

JANUARY 17, 2018

If you’ve got some viral posts, then you’re ready for that “ebook.”. Designing an infographic is an excellent way of making your viral written content more popular and lifting up your posts that performed poorly. million users in 2014 – 2015 were women, and this trend is still prevalent today.

eBook 108

eBook Infographics Pinterest How To 108

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014. Brands are creating longer content, but there’s still room to improve the finish rate. It’s time they made the most of their investments. [If

Financial 83

Financial Industry Report Insurance 83

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace. Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

Cision

JULY 25, 2016

Just because there are superusers that engage your brand doesn’t mean that they will engage it in a meaningful way. And if a superuser is adversarial to your brand, even superfluous engagement may be damaging to a brand’s reputation. Superusers are the 1%. The transition from superuser to supernova.

Facebook 120

Facebook Instagram Measurement Twitter 120

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

MaccaPR

FEBRUARY 10, 2015

Your teacher today will be America’s #1 Online Brand Strategist, Professor Taylor Swift (Cue: Insane, utterly-abandoned shrieking, evolving into wild explosive screaming and rhythmic chants of, ‘Taylor, We Love You!’) Lesson #2 - Keep Your Brand Name Simple. Welcome to your Taylor Swift Master Class in Social Media Marketing!

Social Media 48

Social Media Marketing Media YouTube 48

Contently - Strategy

JANUARY 23, 2019

Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver. “It is amazing to me how much the culture of data consumption, reader attention, and optimizing in a thoughtful way, is baked into the brand.” But who molded the media landscape this way? For readers?

Media 99

Media Journalism Content Marketing Education 99

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130