Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Why Owned Media is Key to the Future of PR.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros.

Marketing 215

Marketing Content Marketing Social Media Employee 215

NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. Top Instagram Posts from Brands. Katherine is a Content Strategist working at the confluence of journalism + marketing.

Social Media 127

Social Media Media Instagram Facebook 127

Communications Conversations

DECEMBER 4, 2014

Black Friday and brand case studies, Facebook’s new rules for brands, and the difference between content marketing and brand journalism. Hope you’ll take a listen… SHOW NOTES – December 4, 2014. Black Friday Weekend 2014 Social Media Review Part II”. The PR Win of 2014”.

Case Study 88

Case Study Social Media Study Media 88

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Monitoring.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Communications Conversations

OCTOBER 19, 2022

It’s not time for most brands to hop on BeReal, but it IS time to pay attention to this growth as a potential platform of the future. teens said they ever used Snapchat in 2022–up from 41% in 2014-2015. What’s more, 20% said they have never heard of the Wall Street Journal, and 37% have never heard of Bloomberg.

Social Media 68

Social Media Media Video Facebook 68

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

5W PR

SEPTEMBER 27, 2019

One of the other big differences for public relations specialists in the corporate area is the promotion and branding of the company and/or its products to its main demographic and collaborating with their social media specialist toward that same end as well. Most graduates are hired for entry-level positions.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Legal Brand Journalism™, including media relations and content development, is at the heart of our work for clients. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market.

Social Media 83

Social Media Media Journalism Reputation 83

Cision

MARCH 10, 2016

Now there is a separate set of tastemakers on the Internet with often just as much reach as The Wall Street Journal who are just as valuable. I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014.

Instagram 96

Instagram Advertising Advertising Storytelling 96

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

And in an age when we are inundated with information and distraction, civil society desperately needs journalism to be credible as it offers curation, analysis and insight. When trust in journalism is broken, everyone loses. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Ishmael's Corner

AUGUST 24, 2014

Out of the 139 posts published between May 1, 2013 and June 30, 2014, 126 played at the industry level. It might seem odd that I write as much on journalism as social media, but this comes from the belief that communicators should be students of journalism. Brands in Sales Mode at Super Bowl. Adam Silver Press Conference.

Leadership 164

Leadership Blogging Storytelling SEO 164

PR Job Coach

MAY 28, 2014

She is CEO of Brand Chicks (www.BrandChicks.com), an online branding consulting firm, and her experience varies from career coaching for recent college graduates to website and social media search engine optimization practices. If you have more tips to share, or if any of these have worked for you, let us know in the comments below!

How To 215

How To Groups Engineering Conference 215

Ishmael's Corner

JANUARY 27, 2015

Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. Change : What used to be a blurred line between journalism and corporate storytelling now often disappears. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Sword and the Script

MAY 11, 2019

The online newsroom has always attracted a lot of visitors – and these have always been neglected by brands. Full report: The Effects of Traditional and Social Earned Media on Sales: A Study of a Microlending Marketplace (2012) published in the Journal of Marketing Research by Andrew T. d) Online newsrooms still matter. Talk to Us !

Study 144

Study Media Relations Media Measurement 144

Cision

NOVEMBER 1, 2016

I developed the PESO model in 2014 based on the results I saw the approach earning for hundreds of clients throughout the years. I know how great it feels when someone stops you on the street to say they saw your profile in the local business journal. That’s so sweet! I’ve actually been working in PR for more than 20 years.

How To 120

How To Software Analytics Google 120

Presspage

MAY 8, 2017

In 2014, after the sportswear company Under Armour had publicly exhibited its high-performance speedskating suits, the company fell into a global PR crisis when the US team wearing the suits at Sochi Winter Olympics started losing races.

Crisis 102

Crisis Crisis Management Crisis Communications Internal 102

Deirdre Breakenridge

NOVEMBER 8, 2015

– develop Kickstarter Reward content that would not only incent people to donate, but would also represent the brand and tone of the film. In 2014, Ashley Maria was featured by the DGA as a director who represents “the future of women in film.”.

Film 150

Film Social Media Video Writing 150

PR Conversations

OCTOBER 28, 2014

It also means that public relations professionals have to operate everywhere within the organisation , looking at structures, processes, physical premises, ways of working—everything—because these are where principles are really lived and this is where the organisation or brand narrative is really written, not by the keyboard of a brand journalist.

Leadership 111

Leadership Publicity Government Journalism 111

PR Conversations

APRIL 24, 2018

Probably because of my background in journalism (see the next answer), the thing I continue to enjoy the most is writing (for effective communications). For that matter, I don’t know why I felt at a young age the “call” of journalism, as there was no family tradition in this type of career. Why do you work in PR? I have two.

Journalism 79

Journalism Ethics Film Construction 79

Shift Communications

MARCH 6, 2015

Many of the experts facing these challenges head on were on hand at the 2014 FutureM Conference in Boston, an annual event where thousands of industry professionals converge to discuss the intersection of marketing integration and business innovation. Gini Dietrich : CEO of Arment Dietrich and Creator of Spin Sucks blog. Zach Burrus.

eBook 60

eBook Marketing Interviews Big Data 60

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Newspapers 71

Newspapers Mobile Media Facebook 71

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

Communications Conversations

MAY 15, 2015

Just between July 2014 and March 2015, Facebook launched Save , Rooms and Scrapbook – three features that took aim at bookmarking sites, chat rooms and cloud-based photo archive sites. So what does this mean for brands and agencies? Continue pushing your brand to think beyond social content.

Hotels 60

Hotels Facebook Web Journalism 60

Beyond PR

MARCH 14, 2016

Volandes formerly served as style director at the magazine since 2014 and held the same role at Departures magazine from 2007-2011. He most recently covered men’s fashion at The New York Times, T Magazine, The Wall Street Journal and The Cut. She first joined Town & Country in 2011 as jewelry and accessories director.

Fashion 40

Fashion Tourism Media Journalism 40

Flatiron Communications

NOVEMBER 7, 2015

Each had their proverbial 15 minutes of fame, though at the Web Summit this week in Dublin I did hear about an app that allowed one to mobile-scan any branded image (from any medium) for transport to the brand’s digital content. I had a chance to talk with executives from a couple of the more digitally evolved brands.

Newspapers 28

Newspapers Film Journalism Web 28

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. The audience for evening network news broadcasts is up 5% from 2013 to 2014, according to Nielsen Media Research data. Newspapers continue to struggle as an industry, which should come as no surprise to those working in journalism.

Mobile 40

Mobile Media Newspapers Local 40

Maxim Behar

NOVEMBER 23, 2020

In 2014, I was elected its first president, but a year later I was elected president of the World PR Organization ICCO. If we have to work diligently for our customers, and this is now mandatory, we need to manage their brands, messages and products more than ever. Now everything is PR, communications, and management.

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus. Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations).

Apparel 106

Apparel Public Affairs Training Corporate 106

Cision

FEBRUARY 5, 2016

The emergence of native advertising on editorial sites is giving birth to a new discipline that combines marketing and journalism. We may soon see this discipline taught in universities, but for now, journalists entering the field must learn about marketing, while marketers must gain a firm grasp of journalism. From Netflix, natch.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

Flatiron Communications

MAY 20, 2015

The last iteration of the PR Quiz was created in early 2014, and a quick re-visit shows just how quickly time has passed, i.e., many questions were, well, tired. Q11) Are these the best of times or worst of times for journalists and journalism? Q14) In journalism, what does TLDR stand for? ” scenarios. A10) Buzzfeed.

Journalism 28

Journalism Radio Report Advertising 28

Waxing UnLyrical

DECEMBER 11, 2013

It is rightly said that PR and journalism are interdependent. 2,938 crore (~$473.8M) by the end of 2014. What will be interesting to see in the coming months is how many brands are really willing to jump on the digital bandwagon and allocate proper marketing funds to it. The Monday and Saturday papers will remain unaffected.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Waxing UnLyrical

AUGUST 19, 2015

Having common language and measurement approaches is crucial for organizations and professionals, particularly those that use a combination of public relations agencies, media monitoring services and in-house media teams to measure campaigns across brands, units and countries. Think about that number again.

Report 40

Report Measurement Media Comparison 40