Cision

OCTOBER 6, 2016

Owned media, aka content, is content you produce that lives on your website or blog. I developed the PESO model in 2014 as a way to highlight the evolution of the work PR practitioners do, and show the interconnection and dependence of the communications activity necessary for a successful digital communications program.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Communications Conversations

OCTOBER 7, 2014

As a polite reminder, it is the year 2014. Blogs/web sites (which largely run on WordPress and other dynamic and intuitive content management systems, which make them very easy to navigate). * And browse a myriad of blogs and sites using fantastic tools like Flipboard. It’s run by the client’s web team.

Employee 157

Employee Corporate Communications System 157

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 91

Analysis SEO Guidelines Google 91

Critical Mention

JUNE 29, 2018

Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. SCHEDULE A DEMO.

Engineering 97

Engineering Interviews Media Software 97

Communications Conversations

OCTOBER 19, 2022

They’re littered across the web. I come across them usually when researching certain topics for building blog posts or decks for class at the University of St. teens said they ever used Snapchat in 2022–up from 41% in 2014-2015. However, I’ve always thought those posts could use a little more oomph. 59% of U.S.

Social Media 68

Social Media Media Video Facebook 68

Shift Communications

JANUARY 28, 2019

Do a quick audit of what owned properties make sense for you – a blog , social media, etc. — I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. A version of this post originally published 9/10/2014, updated 1/28/19. Amanda Grinavich.

How To 89

How To Case Study Conference Web 89

Stephen Waddington

MARCH 3, 2019

I wrote this week on my work blog about a better way to start a conversation. Book: Inbound PR I’m going to re-read Iliyana Stareva’s blog-to-book Inbound PR this week after a conversation on Twitter. Book: Inbound PR I’m going to re-read Iliyana Stareva’s blog-to-book Inbound PR this week after a conversation on Twitter.

B2B 61

B2B Local Web LinkedIn 61

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. If you want blogs, you don’t want press releases.

Study 139

Study Media Relations Media Measurement 139

PR in High Definition

JANUARY 30, 2019

In 2014, the Spanish newspaper publishers’ association (AEDE) lobbied for a new law which would require news aggregators to pay for the right to use story snippets. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured.

Google 84

Google Newspapers Financial Web 84

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. That said, I’m at the point now with this blog where I write for the intermediate to advanced readers / organizations.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. So, back in early 2014, I plunged headlong into content curation. I’d even started a running blog to practice. You Should Read This If. Truthfully.

Digg 104

Digg SEO System Reddit 104

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. By 2014 it was obvious that video was the rising star of content marketing. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads. How do you promote them?

Video 153

Video B2B Film Marketing 153

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? 2 (June 2014): -1. SoMe = Facebook, Twitter, YouTube. React fast.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. appeared first on Deirdre Breakenridge.

Communications 383

Communications Tools Google Resources 383

Shift Communications

JANUARY 13, 2016

Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. One word: MONEY.

Twitter 60

Twitter Advertising Advertising Facebook 60

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Why: Bill Dorman shares his reflections on blogging, social media, and taking a step back to move forward. Blogging goals for 2014. How do you plan to step out of your comfort zone in 2014?

Content Marketing 78

Content Marketing Resources Pitching Web 78

Doctor Spin

JANUARY 16, 2024

This web series is directly inspired by the popular game “Among Us.” Dead of Winter (Short Film, 2014). Doctor Spin | The PR Blog. Doctor Spin | The PR Blog. Please support my PR blog by sharing it with other communication professionals. Doctor Spin | The PR Blog. Doctor Spin | The PR Blog.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. Why: Content marketing has remained a hot topic during 2014. Lee Odden showcases 10 of Top Rank Blog ‘s most useful content marketing posts. Why: Do you let people to subscribe to your blog through a reader?

Analytics 80

Analytics Google Content Marketing Small Business 80

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Lauri Pehar Borsh

JANUARY 31, 2014

Originally published on the Jaffe PR Blog on Jan 22, 2014. Read the article here (click over to): Jaffe PR Blog. Jaffe PR is a complete Public Reputation resource, devoted primarily to law firms, legal associations and vendors to the legal market.

Social Media 83

Social Media Media Journalism Reputation 83

Waxing UnLyrical

JANUARY 12, 2015

To help you avoid that trap, this week’s roundup features seven posts from around the web that might help you craft new beginnings for old issues, as it were. How Do You Start Over After Building a Successful Blog? Why: How does one start from scratch after building a successful blog and community?

Customer Service 40

Customer Service Web Community LinkedIn 40

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. Learn more: press release , blog post. 5) Picks from the vendor blogs. Onclusive has raised $21.4

Industry 86

Industry Media Technology Employee 86

ISEBOX

JANUARY 8, 2016

If you have a blog, emails and are generating stories, think again. And nothing is worse than being at the mercy of your web team to post content, grab analytics or make design customizations to your “newsroom”. In 2014 Joe joined ISEBOX, a leading communications cloud platform, leading sales and marketing efforts.

Media 79

Media Analytics Technology Corporate 79

Waxing UnLyrical

MARCH 30, 2015

If not, don’t worry; James Timpson fills you in via this post on Jeff Bullas’ blog. Most viral April Fools videos of 2014. Around the Web Business Building Marketing buzz marketing viral marketing' What about you? And is there a way you can use (any of) these to your advantage? Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

Communications Conversations

SEPTEMBER 22, 2015

Ok, so the headline might be a little provocative, but the more I think about it, the more I think many big brands continue to under-utilize one of the more effective and useful social networks on the web today. I blogged about Mr. Salzwedel’s social involvement earlier this year. Remember the Target culture kerfuffle of 2014?

LinkedIn 60

LinkedIn Brand Branding Tools 60

Flatiron Communications

NOVEMBER 4, 2014

NYU”s Jay Rosen tweeted this: Pugnacious political blog in Ohio goes up against Advance Media in a take down threat. Jay Rosen (@jayrosen_nyu) November 4, 2014. Loren Feldman (@1938loren) November 3, 2014. Streisand’s mellifluous renditions of “People” or “On a Clear Day?” ” No!

Crisis Management 37

Crisis Management Groups Course Web 37

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. On the other hand (in December 2014) Facebook drives around a quarter of overall traffic to websites , rivalling organic search. 7: 95% of Blogs Fail. Advice: get some one-to-one blogging training. And invest. #3:

Social Media 75

Social Media SEO Media Local 75

Sword and the Script

OCTOBER 3, 2017

How Long Should a Blog Post Be? [A They just producing content and blasting it out on the web. For example, applying that concept in context of this blog, Sword and the Script , the 5-why sequence is as follows: a) I want to blog about B2B marketing and PR. A Data-Driven Answer for B2B]. Seize the Day; Seize it Now.

Content Marketing 64

Content Marketing B2B Survey Analysis 64

Flatiron Communications

NOVEMBER 4, 2014

NYU”s Jay Rosen tweeted this: Pugnacious political blog in Ohio goes up against Advance Media in a take down threat. — Jay Rosen (@jayrosen_nyu) November 4, 2014. — Loren Feldman (@1938loren) November 3, 2014. Streisand’s mellifluous renditions of “People” or “On a Clear Day?” ” No!

Crisis Management 28

Crisis Management Groups Course Web 28

Critical Mention

OCTOBER 27, 2018

But what people don’t realize is that, whether or not people actually go to Facebook.com or use their app, the company is building infrastructure that permeates through the rest of the web. And even though most people thought he was crazy when he bought WhatsApp for twenty billion dollars in 2014, that move has been vindicated as well.

Interviews 79

Interviews Media Content Marketing Facebook 79

PR Conversations

APRIL 16, 2015

Toni Muzi Falconi , original founder of (Toni’s Blog before it became) PR Conversations , is a seasoned Italian scholar, professional and teacher. Between 2006 to 2014, he has also taught global relations and intercultural communication as well as public affairs and issues management at New York University.

Policies 40

Policies Public Affairs System Web 40

Sword and the Script

NOVEMBER 5, 2019

Ever look at a product online, decide not to buy it, and subsequently notice ads for the product are following you around the web? In 2014, the company was publicly traded on Swedish stock exchange when it was acquired by a subsidiary of another PE firm called GTCR. 10) Picks from the PR tech vendor blogs.

Internal 63

Internal International Data Media 63

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103