Sword and the Script

DECEMBER 21, 2021

The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. 2014: Focusing on a Few 2014 Content Marketing Predictions. Backlash to the blockchain deluge.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Waxing UnLyrical

JANUARY 6, 2014

I hope that you all had a wonderful holiday season and are well rested, ready to take on 2014. In the spirit of the season, this week’s roundup features seven posts from around the web focused on the new year and what lies ahead. Top Marketing Predictions For 2014. THREE WORDS to bind the year: 2014.

Resources 92

Resources Web LinkedIn Google 92

Critical Mention

JUNE 29, 2018

Matt began his career at Critical Mention in 2006 as a Software Developer before becoming Content Engine Team Lead in 2014. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. He played a crucial role in the platform’s transition to Amazon Web Services in early 2017. SCHEDULE A DEMO.

Engineering 97

Engineering Interviews Media Software 97

Polaris

JANUARY 2, 2015

Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. This post was our most viewed in 2014, with more than 2.5 Note: In the fall of 2014, we redesigned our website and changed the content management system. You may even find me guest blogging on other marketing blogs around the web.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Melissa Agnes

APRIL 10, 2014

In the good old days before web 2.0, This is 2014. It has been this way since 1591 – long before web 2.0. Perhaps it is time to remove this overused, misunderstood word “transparency” from the vocabulary of the web. By Judith Delaney, Attorney and member of Agnes + Day’s Crisis Intelligence Team. We want the truth NOW.

Social Media 248

Social Media Crisis Crisis Communications Media 248

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. When you’re looking at the data for 2014 in order to formulate ideas for 2015, start by looking for outliers.

Analytics 155

Analytics Data-Driven PR Marketing How To 155

PR in High Definition

JANUARY 30, 2019

In 2014, the Spanish newspaper publishers’ association (AEDE) lobbied for a new law which would require news aggregators to pay for the right to use story snippets. The details have yet to be finalised but currently Article 11 would require aggregators like Google to pay when an article ‘snippet’ is featured.

Google 84

Google Newspapers Financial Web 84

Prakkypedia

APRIL 6, 2014

I can use a web browser or my phone to upload to it. Alas, Instagram, you won’t let me upload using a web browser and that is a deal breaker for me. Tom (@big_hawkeye_tom) April 4, 2014. Janis (@Janis_Hill) April 4, 2014. Melissa Gibson (@Leisha_Kate) April 4, 2014. But I have to tell you there is another.

Instagram 121

Instagram Tools Web Twitter 121

Stephen Waddington

JANUARY 10, 2019

A growing third-party tool market exists to monitor conversations in the public area of the web and networks such as Twitter. An analysis of Ebola related tweets in 2014 shows that its spread could have been predicted. It provides insights for campaigns and an early warning alarm for issues and crises.

Twitter 68

Twitter Publicity Measurement Healthcare 68

Sword and the Script

FEBRUARY 12, 2019

That’s according to the findings of the latest survey by Orbit Media, a web design company that has surveyed about 1,000 bloggers annually for the last several years. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. 1) How long should a blog post be?

Blogging 103

Blogging Survey B2B Analysis 103

Stephen Waddington

JUNE 5, 2020

My introduction to AI was the 2014 movie Ex Machina. However, it is important to remember that PR is an industry that has always been able to evolve, adapt itself to changes and even guide new trends: from the world wide web to social media and SEO. Skills, bias and transparency are critical issues for AI in PR. By Eleonora Terzi.

Healthcare 90

Healthcare Ethics Software SEO 90

Communications Conversations

OCTOBER 19, 2022

They’re littered across the web. teens said they ever used Snapchat in 2022–up from 41% in 2014-2015. If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. 5 – The sneaky rise of Snapchat.

Social Media 68

Social Media Media Video Facebook 68

ImPRessions - Crenshaw Communications

JULY 6, 2016

billion in 2014. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. Both the practice and business of public relations has grown enormously in recent years. The Holmes Report estimates the global PR industry at $14.2

SEO 204

SEO Analytics Measurement B2B 204

Shift Communications

JANUARY 28, 2019

I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. A version of this post originally published 9/10/2014, updated 1/28/19. Flex your event muscles. One of the best ways to stay top-of-mind is to make an impression. Amanda Grinavich.

How To 89

How To Case Study Conference Web 89

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday. appeared first on Deirdre Breakenridge.

Communications 383

Communications Tools Google Resources 383

The Proactive Report

DECEMBER 16, 2014

The more content there is on the web, the more difficult it is to find what you’re looking for. PR pros are not all convinced that SEO is a skill they need to master. However, as content marketing gains popularity,SEO becomes more and more important. Content marketing isn’t a new idea for PR. We’ve been doing this forever.

Digital PR 154

Digital PR Google SEO Content Marketing 154

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. One practice sits squarely in Google’s gray area: guest posting sites. In the early days of Google, guest posting was seen as a legitimate SEO strategy, and Google didn’t publicly penalize it.

Analysis 90

Analysis SEO Guidelines Google 90

Melissa Agnes

JANUARY 5, 2015

2014 was an eventful year, especially when it came to crises of all different sizes and scales. 2014 is officially behind us, but the risks and threats that leave every organization open to destruction are not. If there’s one thing that 2014 has taught us, it’s how vulnerable everyone is to cyber threats.

Crisis 133

Crisis Crisis Management Exercises Customer Service 133

NewsWhip

SEPTEMBER 26, 2019

First up, engagements to climate change content generally have fluctuated greatly in the past couple years, though it has been a public conversation generating millions of engagements per year as far back as 2014. million engagements across the web and social and was shared over 265k times on Facebook. It garnered 1.3

Social Media 127

Social Media Media Instagram Facebook 127

Waxing UnLyrical

NOVEMBER 3, 2014

this week’s roundup features seven posts from around the web focused on business lessons learned from politics. Beth Kanter shares some revealing statistics from Twiplomacy’s 2014 study. How Social Media Impacted the 2014 Indian Elections. Ancita Satija shares her experience during the 2014 Indian Elections.

Customer Service 68

Customer Service Social Media Resources Government 68

Sword and the Script

MARCH 24, 2015

The white paper calls the pageview a “superficial impression of how people behave on the web.” For 20 years, the media and marketing world has been beholden to the pageview, a deeply flawed metric that only captures the most superficial impression of how people behave on the web. It’s easy to be shallow on the web).

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Waxing UnLyrical

DECEMBER 15, 2014

today’s post highlight seven articles from around the web that teach, or share, lessons learned. What were your big lessons learned in 2014? Around the Web Shonali Burke lessons learned' , and those we’ll carry with us into the new year. Image: Steve Garfield via Flickr, CC 2.0. Based in the Washington, D.C.,

Web 72

Web Community LinkedIn Google 72

Sword and the Script

DECEMBER 31, 2019

We asked PR pros to identify the top metrics they use to show results and here’s what they said: Web traffic/web analytics: 73%. That’s the number of transactions – since 2014 – where the ownership of a business has changed hands in the formation of what is currently Cision. Impressions: 66%. Estimated site traffic: 60%.

Blogging 79

Blogging Publicity Marketing Survey 79

Cision

APRIL 24, 2015

Centrally, we have a cross-departmental weekly engagement meeting—representatives from marketing, homepage, media, web, programs—to plan what content to promote. This was around the time we migrated all of our web services to Drupal and blog posts were heavily integrated into the overall web experience.

Community 120

Community Mobile Blogging Publicity 120

The Proactive Report

MAY 12, 2016

That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. That same survey revealed that about one-third of marketing budgets are now being spent on visual marketing, which is up from about 25% in 2014. FOLLOW THE MONEY. BE ORIGINAL.

Real Estate 100

Real Estate Brand Branding Survey 100

Cision

MARCH 1, 2016

A 2014 article in the Journal of Developmental Entrepreneurship poses an interesting question: although “social media” is an umbrella term used to describe an array of applications, how many do PR practitioners actually use/put a value on? 2 (June 2014): -1. SoMe = Facebook, Twitter, YouTube. React fast. Komodromos, Marcos.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Stephen Waddington

MARCH 3, 2019

The book describes the technology and workflow for a modern campaign, using content to engage audiences in a conversation via the web. It was conceived in 2014 and is still ahead of its time. Book: Inbound PR I’m going to re-read Iliyana Stareva’s blog-to-book Inbound PR this week after a conversation on Twitter.

B2B 61

B2B Local Web LinkedIn 61

Waxing UnLyrical

JULY 14, 2014

This week’s roundup features seven posts from around the web that focus on campaigns. 12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. Image: Paul Townsend via Flickr, CC 2.0 . Everything You Need to Know to Run a Successful SMS Marketing Campaign.

SMB 77

SMB Case Study Nonprofit Social Media 77

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. Atlanta-based ARPR compiled a combination of web analytics and survey data – from 115 tech sales professionals – to produce the report. 1) Earned media is sales enablement.

Study 137

Study Media Relations Media Measurement 137

Waxing UnLyrical

JANUARY 13, 2014

This week’s roundup features seven posts from around the web to inspire and help you step out of your comfort zone. Blogging goals for 2014. How do you plan to step out of your comfort zone in 2014? The year is still fresh and though it may seem easy to settle back into old habits (they do die hard, don’t they?).

Content Marketing 78

Content Marketing Resources Pitching Web 78

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics. Invest in your future!

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

MAY 14, 2018

The market for home assistants started to take off with the launch of the purpose-built Amazon Echo in 2014. Voice assistants bring a further level of disintermediation to the web. It’s not achieved the widespread adoption that was initially expected because barking instructions at your phone makes limited sense.

Publicity 84

Publicity Marketing Google Radio 84

Shift Communications

MARCH 16, 2015

The measure may cost news publishers web traffic and risks misleading users, analysts said. This change doesn’t alter what Google thinks of your site; in fact, overdoing it may be counterproductive, because you’re helping to send web searchers to wire service websites rather than your site.

Google 60

Google SEO Web Comparison 60

ZudePR

JANUARY 21, 2016

You’re an SME struggling with web marketing. So, back in early 2014, I plunged headlong into content curation. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Not just websites either; wider web marketing as well. You Should Read This If. You want to learn. Mouth and trousers.

Digg 104

Digg SEO System Reddit 104

Shift Communications

JANUARY 13, 2016

In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. The sharp decline at the end of the graph represents partial data from January 2016. What should brands do about the potential character limit increase?

Twitter 60

Twitter Advertising Advertising Facebook 60

Waxing UnLyrical

NOVEMBER 17, 2014

This week’s roundup features seven posts from around the web that focus on business best practices. Why: Content marketing has remained a hot topic during 2014. Smart small business owners are constantly learning and sharing tips and tricks of the trade, not just to stay ahead of the pack, but to keep their own skills sharp.

Analytics 80

Analytics Google Content Marketing Small Business 80

Bad Pitch Blog

MARCH 18, 2014

>>> From: DUDE Date: Fri, Mar 14, 2014 at 2:06 PM Subject: COMPANY Revamps Its Website to Facilitate Mobile and Tablet Users COMPANY , one of the leading SERVICE companies, has just launched a new, completely responsive website for its users, a first for any THIS TYPE OF service. The bad pitch below is NOT even one of those examples.

Web 67

Web Mobile Pitching Crisis Communications 67