Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. Matt Cutts’ infamous blog post advised “sticking a fork in it” because guest posting for links was done. Today, Guest posting and guest posting sites continue to climb in popularity.

Analysis 90

Analysis SEO Guidelines Google 90

Flack's Revenge

NOVEMBER 29, 2017

I had to learn more, and asked Mark if he’d entertain some questions for the blog. By 2014 it was obvious that video was the rising star of content marketing. Kiki helps with acquiring props and costumes, prepping the scripts for the teleprompters, and creating the blog posts and YouTube uploads. How do you promote them?

Video 153

Video B2B Film Marketing 153

Sword and the Script

OCTOBER 3, 2017

For all the upbeat indications in the study, an alarming statistic made a debut late in the report: Just 35% of B2B marketers are measuring content marketing ROI. 38% they need an easier way to measure ROI. 21% said it was too time consuming to measure ROI. Measuring ROI is hard. Measuring ROI takes time.

Content Marketing 65

Content Marketing B2B Survey Analysis 65

Doctor Spin

JANUARY 16, 2024

This web series is directly inspired by the popular game “Among Us.” Dead of Winter (Short Film, 2014). Doctor Spin | The PR Blog. The study of relationships within public relations has become increasingly important, with the Grunigs identifying testable variables to measure the quality of organizational relationships.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

ISEBOX

JANUARY 8, 2016

In the same light, public relations and communications technology has radically changed over the course of recent history with advances in connectivity (email, the Internet, social media) and measurement (analytics). If you have a blog, emails and are generating stories, think again. Don’t think so? So frustrating!

Media 79

Media Analytics Technology Corporate 79

Deirdre Breakenridge

SEPTEMBER 3, 2014

There are SO many tools that I’ve “ Tech Tested ” in 2014. Digital Reach : Digital Reach by Cision is a new way for PR professionals to measure UVPM (Unique Visitors Per Month) or “reach,” which is the number of people who visit a site in a any given month. You can even customize the dimensions of your graphics.

Communications 383

Communications Tools Google Resources 383

Sword and the Script

APRIL 30, 2019

Onclusive is developing new ways to measure PR including attribution. Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. Learn more: press release , blog post. Learn more: press release , blog post.

Industry 87

Industry Media Technology Employee 87

Sword and the Script

NOVEMBER 5, 2019

SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. Ever look at a product online, decide not to buy it, and subsequently notice ads for the product are following you around the web? Only two other companies that I’m aware of are currently able to measure earned media in this way.

Internal 64

Internal International Data Media 64

ZudePR

FEBRUARY 22, 2016

You’re a family business owner wondering how to make sense of social media, blogging, and PR. On the other hand (in December 2014) Facebook drives around a quarter of overall traffic to websites , rivalling organic search. 7: 95% of Blogs Fail. Advice: get some one-to-one blogging training. And measure.

Social Media 75

Social Media SEO Media Local 75

Stephen Waddington

JANUARY 17, 2019

In this blog I explore how paid forms of media can be used as part of an integrated campaign. Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Its simplicity is compelling.

Media 103

Media How To Advertising Advertising 103

MaccaPR

APRIL 2, 2015

This includes all social posts and blog posts. Pinterest is essential for brands bc it delivers long term web traffic @PegFitzpatrick #SMMW15 pic.twitter.com/VL4a7Yy04D — Leila Hirsch (@LeilaHirsch). Embrace data and deliver measurable ROI results. Measurement On the Road Pinterest' End of story." March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

Waxing UnLyrical

FEBRUARY 9, 2015

That has a huge impact on PR, so if you don’t already know him, check out his blog and podcast at Customers That Stick. Also someone I’ve interacted with online for years and met at the 2014 SoloPR Summit, she’s rock solid in her approach to PR and measurement. Bess Winston. Who could resist that?

Social Media 40

Social Media Media Community Web 40

PR Breakfast Club

JULY 31, 2014

A good database is only a starting point; the best PR pros take the time to check search engines and blog directories such as AllTop to further refine and research their media contacts, ensuring each contact meets their need. What metrics do you use to measure an outlet ’ s relevance? Now it’s time to pitch.

Pitching 47

Pitching Construction LinkedIn Engineering 47

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. Blogs contain the latest thinking from some of the best writers and trailblazers in the world. As well as blogs.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. Data and metrics have emerged as the most powerful tools for creating better brand awareness, social media engagement and quality web traffic. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stuart Bruce

SEPTEMBER 14, 2015

Web design and build is a huge growth area for PR agencies as service is increasingly combined with PR. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. These people didn’t learn it from a blog. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

Sword and the Script

OCTOBER 8, 2019

For most businesses, organic search is the single largest source of web traffic. Here are three easy measures. This measure is useful for making the case to invest in content marketing. This is a measure of effectiveness that compares organic search traffic to paid sources: spend on content marketing divided by traffic.

Content Marketing 82

Content Marketing Marketing Comparison Measurement 82

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

Links out to the 10 best blog posts I've read (on getting stuff done) during five months of exhaustive research. I'm writing a blog post on how the best communicators "go deep" and get stuff done. I know how I've done it; but how do others achieve it, I wondered (hence the blog post). Such are the risks of blogging and email.

Writing 114

Writing Social Media SEO Blogging 114

Sword and the Script

DECEMBER 12, 2017

Fittingly, I asked a whole bunch of folks for predictions to include in a blog post here (if you want to be invited next year, you can sign up here ). Continued drive toward niche content and blogs, such as cybersecurity for the hospitality industry, or regulatory law for marijuana growers. 12) The first anti-trust traced to Web 2.0?

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States. Change isn’t easy.

How To 60

How To Software System Employee 60

Cision

MAY 29, 2017

billion in 2014 to 2.17 Moreover, about 20 percent millennials are no longer using their desktop to access the Web. With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

DECEMBER 11, 2018

With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. Also see PR and Storytelling; Off Script No.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. Engagement with news brands online is messy and tricky to measure.

Media Relations 115

Media Relations Media Print Newspapers 115

Beyond PR

MAY 30, 2017

billion in 2014 to 2.17 Moreover, about 20 percent millennials are no longer using their desktop to access the Web. . With a number of content discovery platforms available to the marketers, publishers and advertisers, they need not worry about a user leaving their site/blog to find further information on their preferred topics.

How To 40

How To Engineering Content Marketing Advertising 40

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Marketing predictions.

Marketing 169

Marketing Employee Content Marketing Training 169