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Defining Thought Leadership in a Business Blog

Ishmael's Corner

Such dot-connecting points to blogging as one of the best platforms for thought leadership. At the risk of stating the obvious, defining the objectives for a company blog goes a long way toward determining whether a blog truly delivers on the promise of thought leadership. Taking our own advice seems to be working.

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Study: Big Companies Lag at Blogging, Social Media

Sword and the Script

Barnes to forgive me the editorial liberty I’ve taken with this headline, but that’s my takeaway after finally reading the UMASS Dartmouth Study: The 2014 Fortune 500 and Social Media: LinkedIn Dominates As Use of Newer Tools Explodes. Blogs as a tool of corporate influence is flat to declining. . 500 Social Media Study.

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The Best Business Storytelling Posts from 2014 (Part I)

Ishmael's Corner

Publications Continue to Characterize Brand Journalism as “The Devil Wears a Keyboard :” If one believes the FT, brand journalism is ruining Western civilization. Analysis of Google’s Own Blogging Practices Settles the Question Once and for All: Is Guest Posting Kosher? Spoiler alert: The tension dissipates.

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AirPR Interview Series: Emmy Award Winning Journalist & PR Pro Mika Stambaugh

Onclusive

AirPR sat down with Mika and discussed unique communications strategies, moving from journalism to PR: AirPR: Tell us about TMI and how you help brands and organizations gain visibility and manage reputation. AirPR: You started your career in journalism. Today, Mika runs TMI (The Mas Ink), a boutique PR firm.

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Public Relations Objectives

Doctor Spin

Source: Journal of Communication 1 Botan, C., & Taylor, M. Journal of Communication, 54, 645–661. Source: Journal of Accounting and Economics 5 Brown, L., Journal of Accounting and Economics. Source: International Journal of Business Communication 9 Mishra, K., Journal of Marketing, 80, 122 – 145.

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How To Use Personas in PR

Doctor Spin

Media Consumption : Regularly consumes content on digital marketing blogs, listens to podcasts related to career growth and personal development, and follows influencers in the marketing and lifestyle sectors. Source: M/C Journal 1 Marshall, P. M/C Journal, 17, 1–10. M/C Journal, 17, 1–10. Seriality and Persona.

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How the PESO Model Changes PR’s Conversation

Cision

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization. Owned media, aka content, is content you produce that lives on your website or blog.