Sword and the Script

FEBRUARY 12, 2019

They always use analytics to measure performance. Again, this year I dived into the survey data again, provided the findings first, followed by my own analysis. Here’s what the survey found this year: “As with time spent per post, the length per post climbed year after year since 2014. Analysis: .

Blogging 109

Blogging Survey B2B Analysis 109

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

prTini

DECEMBER 12, 2014

10 PR Stunts That Won 2014. The Best and Worst Brands on Social Media In 2014. Data Analysis Measures Consumer Emotions When They Buy. The post Best and Worst of 2014 + Other Links You Might Have Missed (The Weekly Cocktail) appeared first on prTini. Cheers and happy reading! . Inside Square’s Winning PR Strategy.

Pinterest 45

Pinterest Case Study Instagram Analysis 45

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. In early 2014, Disney Parks decided to bring some of their analysis work in-house. Can you talk about the role technology has played throughout that journey?

Data 78

Data Social Media Consumer Trends 78

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. To put it another way, predictions are equal parts analysis and aspiration. And that requires good data – not only to find the right people and outlets but also to measure the reach and impact of these efforts.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. The term started taking off in 2014 when one of our investors, Bryan Stolle, wrote about it in VentureBeat. How has the space changed since then? It was subjective. What is it?

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you make all of that analysis effort and time worthwhile? Can this be repeated?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

The Proactive Report

MAY 8, 2017

That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Set measurable goals that align with the overall business goals.

Social Media 140

Social Media Strategy Pinterest Media 140

Stephen Waddington

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. Chartered status is typically recognised a measure of competence within a profession. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership. It may also have an aspiration to be a profession.

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

MAY 11, 2019

PR measurement can be a bit like a self-fulfilling prophecy. On one hand, it gets dinged for a lack of measurement. On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. In reading through it, I had several points worth making here.

Study 144

Study Media Relations Media Measurement 144

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

Automotive 245

Automotive Resources Strategy Consumer 245

Sword and the Script

DECEMBER 31, 2019

7) PR Measurement: A Pulse Check on How Communicators Show Value. That’s the number of transactions – since 2014 – where the ownership of a business has changed hands in the formation of what is currently Cision. Writers that report success with blogging are more likely to write longer or more in-depth content and are 2.5

Blogging 80

Blogging Publicity Marketing Survey 80

Sword and the Script

JANUARY 7, 2020

The business was established after Innodata acquired MediaMiser in 2014 for about $5 million. sentiment analysis. Below is a look at a sidebar analysis showing media type, sentiment, estimated reach (as provided by integration with Similar Web), and other metrics: 3) Social media monitoring in Agility. NASDAQ: INOD ).

Tools 83

Tools Comparison Media System 83

Waxing UnLyrical

APRIL 26, 2018

Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. They conducted a two-year analysis of over 100 Super Bowl commercials to determine what made one better than another. That’s hard for a major brand to measure up to. Measurement: The Story Continues. ” This isn’t a secret.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Wadds Inc.

JULY 6, 2022

This analysis is based on survey data supplied by practitioners. Chartered status is typically recognised a measure of competence within a profession. The scheme was changed to a one-day assessment in three areas of practice in 2014: ethics, strategy, and leadership. It may also have an aspiration to be a profession.

Publicity 72

Publicity Ethics Training Education 72

Cision

OCTOBER 19, 2015

Compare that to Vin Diesel, the world’s third-highest paid actor in 2014. Looking for new ways to measure your PR efforts? Much modern statistical inference is done using Beyesian analysis. Any post that Jim’s plumbing sends out may reach 1-5 percent of his “fans:” 30-150 customers. Learn how with our recent white paper!

Social Media 120

Social Media Strategy Media Facebook 120

Sword and the Script

NOVEMBER 5, 2019

The new feature is just one part of a product update that also includes, offering sentiment analysis in 92 languages, pulling data from Weibo, Disqus and 100+ review sites, among other updates. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications. This stuff is expensive.

Internal 64

Internal International Data Media 64

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. 2014: Focusing on a Few 2014 Content Marketing Predictions. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

APRIL 2, 2019

His analysis is sharp and often points to the faults of law firms, and while I cannot pretend to rise to the caliber of brilliance Mr. MacEwen has about legal economics, I do believe corporations had a role in the market dynamics too. In 2014, I did a Porter’s Five Forces Analysis for the Legal Industry – that I think is still quite relevant.

Agency 97

Agency Trends Marketing Survey 97

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. Sales is driven and measured by one metric, closed business – revenue. Add a dash of artificial intelligence (currently in its infancy) and you now have tools that can speed up or tackle repetitive tasks and analysis.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Analysis David can’t beat Goliath using his size or raw strength, but he has an advantage in speed and accuracy from a distance. Business Plus. Patagonia Books. Tindell, K.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 174

Marketing Employee Content Marketing Training 174

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. Potential discovery research elements include: Competitor analysis (brand positioning, marketing strategies, pricing, product mix, website). Industry trends and reports. Internal brand surveys.

Marketing 52

Marketing Analytics eBook System 52

Practical Law Construction

MAY 20, 2020

The TCC has recently grappled with these issues in A Company v X and others , granting an injunction to restrain a group of expert witness companies from providing both delay and quantum expert services, despite setting up different teams, in different countries and putting in place measures to protect confidentiality.

Groups 52

Groups Company Construction Policies 52

Prohibition

DECEMBER 17, 2021

This is a phase in which the corrective measures adopted by the public relations team to resolve the crisis have defused the problem and hopefully brought the company or organisation out of damage control mode. When Malaysia Airlines flight MH 370 disappeared on March 8, 2014, no one had any idea where the plane was located.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

MAY 8, 2018

In her analysis upfront #FuturePRoof founder and editor Sarah Hall pulls no punches. In each instance they use integrated communications to reach their audiences and are measured, evaluated and developed to secure the best possible outcomes. Every member of staff has a role to play in public engagement.

Communications 63

Communications Healthcare Print Community 63

PR Conversations

NOVEMBER 20, 2014

Next, it is interesting that Earnshaw’s chapter title focuses on relationships with employees, where the 2014 text has a more functionalist title. Indeed a once a year dipstick measure seems rather old-fashioned in today’s interconnected, fast-moving world, despite its longitudinal value as a tracking measure.

Employee 77

Employee How To Internal International 77

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. Metrics like average-top-of funnel-audience-viewing-time and new-brand-search-frequency will be incorporated to measure latent brand searches generated anew from social videos. Also see PR and Storytelling; Off Script No. 7: Lou Hoffman.

Social Media 96

Social Media Marketing Media Creativity 96

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis.

Technology 12

Technology Software Company Marketing 12

Sword and the Script

AUGUST 6, 2019

Those two companies – former rivals and among the biggest in the market – merged in 2014. The newly acquired Notified business, provider of cloud-enabled media, monitoring and measurement tools.”. I’ve got a soft spot for surveys, studies and data analysis. If you’re thinking, forget Intrado, who is West? What do they do?

Marketing 64

Marketing Pitching Corporate Tools 64

PR Conversations

NOVEMBER 27, 2015

Disclosure: Via Methodos, Toni Muzi Falconi consulted for the Cordoba Initiative, the Imam’s New York City-based NGO, from August 2014 to May 2015. * * *. I found there are at least two good reasons why a public relations professional or a management addict might wish to engage with its contents.

Conference 40

Conference Hotels Internal International 40

Stephen Waddington

DECEMBER 5, 2018

Engagement with news brands online is messy and tricky to measure. In some newsrooms, particularly online publications, the personal performance of a journalist is measured by the views, shares and reaction of their editorial content. Google, Facebook and the BBC take the top three slots.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Wishing you a safe and happy holiday season.

Writing 198

Writing Communications Marketing B2B 198

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). You can’t improve what you don’t measure.

How To 60

How To Software System Employee 60

Contently - Strategy

DECEMBER 5, 2019

The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. On a positive note, trust in the industry is on the rise, increasing 8 percentage points since 2014.

Financial 111

Financial Industry Report Insurance 111