Sword and the Script

NOVEMBER 5, 2019

The new feature is just one part of a product update that also includes, offering sentiment analysis in 92 languages, pulling data from Weibo, Disqus and 100+ review sites, among other updates. SocialChorus has rolled out a new analytics tool for measuring the impact of internal communications.

Internal 64

Internal International Data Media 64

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Analysis David can’t beat Goliath using his size or raw strength, but he has an advantage in speed and accuracy from a distance. Business Plus. Patagonia Books. Tindell, K.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

AUGUST 13, 2019

1) February 18, 2014: Enter GTCR . A subsidiary of the private equity firm GTCR subsidiary, called Blue Canyon , makes a public offer of 775 million in Swedish Krona (SEK) to for a majority stake in Cision, a provider of PR software and services such as, media monitoring, media list building, distribution and analysis.

Technology 12

Technology Software Company Marketing 12

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. One of the most common reasons behind the failure of earned media strategy is the lack of analysis.

Strategy 244

Strategy How To Media Measurement 244

PR Conversations

NOVEMBER 27, 2015

Prior to the conference proper I had agreed to participate in tandem with Ali Foroozfar —a wonderful human being, past top manager of National Iranian Television and a seasoned, highly knowledgeable professor of marketing, advertising and communication—in a one-day workshop, where we alternated integrated communication theory and case studies.

Conference 40

Conference Hotels Internal International 40

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Performance marketing has led the community to this wild notion that B2B marketing should only engage in measurable tactics. Finally, 2024 also brings another U.S.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 192

Marketing Content Marketing Data Social Media 192

Waxing UnLyrical

APRIL 26, 2018

Back in 2014, two researchers, Keith Quesenberry and Michael Coolsen, published a study. They conducted a two-year analysis of over 100 Super Bowl commercials to determine what made one better than another. That’s hard for a major brand to measure up to. Measurement: The Story Continues. ” This isn’t a secret.

Nonprofit 67

Nonprofit Storytelling Community Case Study 67

Sword and the Script

AUGUST 6, 2019

Those two companies – former rivals and among the biggest in the market – merged in 2014. Third-party data brokers harvest that information for advertising purposes because advertisers want to know if the budget being poured into ads is driving sales. How does that work? If you’re thinking, forget Intrado, who is West?

Marketing 63

Marketing Pitching Corporate Tools 63

Sword and the Script

DECEMBER 12, 2017

The most interesting part about predictions is they are an intersection of analysis and aspiration. Sales is driven and measured by one metric, closed business – revenue. Add a dash of artificial intelligence (currently in its infancy) and you now have tools that can speed up or tackle repetitive tasks and analysis.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In 2014, turnover rates reached over 55 percent in PR agencies in the United States.

How To 60

How To Software System Employee 60

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

DECEMBER 11, 2018

Instead, what you’ll find here are well-considered ideas that equal parts analysis and aspiration. While it’s a tricky tightrope to walk, as cultural and political issues continue to saturate the news and social media, more companies will take a stand through marketing and advertising that resonates with customer loyalties.

Social Media 93

Social Media Marketing Media Creativity 93

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Podcasts are great for the delivery of credible information and analysis, and storytelling. Discussions surrounding PR measurement and return on investment continue to dominate PR value conversations. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 170

Marketing Employee Content Marketing Training 170