Shift Communications

JANUARY 5, 2015

The challenge in 2015 will be for you to build relationships first through effective engagement so that when you have something worth sharing, your preferred audiences will be receptive to you. For brands with some advertising budget, the paid media world offers more choices and power than ever before. That SEO is dead and buried.

Marketing 60

Marketing SEO Advertising Advertising 60

Shift Communications

FEBRUARY 6, 2015

In a look at traditional media coverage, blogs, and forums, SHIFT found that in 2014, Twitter gained on Facebook consistently throughout 2014. The post State of Social Q4 2014: Twitter Flies Into Rough Skies appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Christopher S.

Twitter 60

Twitter Mobile Video Advertising 60

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Newspapers 71

Newspapers Mobile Media Facebook 71

David PR Group

NOVEMBER 14, 2014

What Bacardi is doing actually fits with my main marketing theme for 2015. While I proffered that 2014 was the year that we needed to crank up our content , the upcoming year should be all about strengthening our marketing channels. For 2015, you have to define your channels, from both the marketing and communications perspectives.

Hotels 71

Hotels Marketing Strategy Advertising 71

Shift Communications

APRIL 27, 2015

Facebook released its earnings report for Q1 2015, with the latest updates to the largest social network’s statistics. The blue line indicates their growth rate, which ticked upwards a small amount from Q4 2014. The drop in Q1 2015 is steeper than normal. Let’s see what changed! billion people. Regional Growth.

Mobile 60

Mobile Facebook YouTube Video 60

Shift Communications

JULY 31, 2015

LinkedIn continues its steady growth to 380 million users; since its divergence from Twitter in Q2 of 2014, LinkedIn has continued to outgrow Twitter and is near parity with Instagram’s audience size. Let’s see how the dark horse raced in Q2. Looking Ahead: What Does This Mean For You? What should you be doing on LinkedIn?

LinkedIn 60

LinkedIn Social Media Media Advertising 60

Sword and the Script

DECEMBER 21, 2021

It’s good news for contextual advertising companies, who have already started reaping the benefits of marketing’s ‘identity crisis.’ It will boost tactics like contextual advertising, email marketing, and social commerce and could even usher in a new era of creative marketing and PR strategies. Fast-vertising. Image credit: Pixabay.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 52

Mobile Media Newspapers Local 52

Doctor Spin

FEBRUARY 22, 2024

In an era where consumers are increasingly sceptical of advertising and corporate speak, PR offers a more authentic and credible way to communicate with the public. While advertising can support such endeavours, the driving force is usually public relations. Source: Procedia – Social and Behavioral Sciences 6 Petrovici, M.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. The total sample size in 2015 was 280 adults.

Digital PR 60

Digital PR Training Report Social Media 60

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. Here are some of Polaris’ most popular blog posts from 2014, along with the lessons they taught us. This post was our most viewed in 2014, with more than 2.5

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. This may be intentional, as mobile visitors are less valuable to advertisers (and therefore publishers) according to Pew (validated by comScore data). Prime-time viewership for CNN, Fox News and MSNBC was down 8% in 2014.

Mobile 40

Mobile Media Newspapers Local 40

Cision

MARCH 10, 2016

Before 2015, influencers were treated more like journalists. I don ’ t think I noticed this until early 2014 when Chrissy Teigen asked me how to get a Taco Bell Breakfast Phone after I posted mine. . Jeff Barrett (@BarrettAll) March 20, 2014. christine teigen (@chrissyteigen) March 23, 2014. humblebrag. That ’ s great.

Instagram 96

Instagram Advertising Advertising Storytelling 96

Cision

APRIL 7, 2015

And as the content competition heats up, brands need to find ways to distribute their content, often through paid means like syndication and native advertising. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box. Native Advertising.

B2C 120

B2C Content Marketing B2B Mobile 120

Sword and the Script

JULY 28, 2020

In late 2015, I made the case that Walmart should have made a bid to acquire Yahoo. Salesforce did a study in 2014 that found the average B2B marketing organization spends $150 to acquire a single email address ( PDF ). Verizon closed its acquisition of Yahoo for $4.48 billion in 2017 and today it boasts “nearly 900 million users.”

Content Marketing 110

Content Marketing Marketing B2B Advertising 110

Cision

APRIL 4, 2016

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

Journalism 120

Journalism Trends Local Print 120

Cision

FEBRUARY 1, 2016

Snapchat star CyreneQ started using the app in late 2014 to have fun with co-workers as a web designer for Verizon. By the end of 2015, she was able to leave her day job. Snapchat provides brands and advertisers with one of the most engaged social platforms as an outlet for advertising opportunities.

Brand 120

Brand Branding Case Study Advertising 120

Shift Communications

MARCH 10, 2015

January 2014 : Pure text status updates from brand Pages will be seen less frequently in users’ News Feeds, in favor of more updates from friends. April 2014 : News Feed spam algorithms go into play, penalizing Page posts that are seen too frequently or are link bait/deceptive content. What does this mean for you?

Facebook 60

Facebook Advertising Advertising Technology 60

Flatiron Communications

MAY 20, 2015

The last iteration of the PR Quiz was created in early 2014, and a quick re-visit shows just how quickly time has passed, i.e., many questions were, well, tired. Hence, here’s a refresh that may again test your PR mettle: The 2015 PR Quiz. Q6) What’s the difference between sponsored content and native advertising?

Journalism 28

Journalism Radio Report Advertising 28

Cision

MAY 4, 2015

Here’s How to Participate: Between May 4 and May 12 2014 at 11:59 p.m. How to enter: Between May 4, 2015 12.00a.m. EST and May 12, 2015 11:59 p.m. Winner Notification: The winner will be selected at random by the Sponsor on May 13, 2015. The winner must accept the prize by May 14 2015. What’s at stake?

Employee 120

Employee Twitter Government Local 120

Cision

FEBRUARY 3, 2016

The advertising strategies of the past no longer stack up to today’s audiences. Marketers can tap into this “high-five” moment which provides more off-the-charts superior engagement than standard mobile advertising. . We need to make advertising more like needs-addressing. billion in 2014 to 6.3

Pinterest 120

Pinterest Mobile Pitching Social Media 120

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). Anyone who develops, distributes or markets such applications to Canadians must comply with CASL’s consent requirements, which will come into force on January 15, 2015. By Maanit Zemel. That is no longer the case.

Policies 195

Policies Crisis Software Examples 195

Shift Communications

JANUARY 13, 2016

The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. In the below graph from Google Trends, we see the popularity of long-form content around the web, building momentum in mid-2014 and continuing on through 2015. Bottom line?

Twitter 60

Twitter Advertising Advertising Facebook 60

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

Nielsen’s 2015 Trust in Advertising report shows that people trust earned media (as in editorial articles and posts) and owned content more than any other formats. But the sheer amount of stuff available has made credibility more important than ever…and maybe more elusive.

Education 120

Education Leadership Viral Consumer 120

PR Conversations

JULY 5, 2016

In the UK, the papers of the Institute of Public Relations (now Chartered Institute of Public Relations) are held at the History of Advertising Trust. There was a further update in 2015 when a former IPRA Secretary-General sent some new material. historyofpr/files/2010/03/EPRHN-Archive-Record-2nd-edition-March-2014.pdf.

Ethics 75

Ethics Software Meeting Policies 75

Solo PR Pro

JUNE 6, 2017

Google + Facebook accounted for 85% (and rising) of internet advertising growth. Facebook grew 62% year over year from 2015 to 2016, while Google grew 20% year over year. However, while social advertising is growing, marketers struggle with measurement, resources and demonstrating value to the business.

Trends 49

Trends Mobile Video B2C 49

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Vine ‘s short format works particularly well for visual comedy, so it’s no surprise that all top ten Vine creators (as of August 2015) produce comic shorts. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Cision

AUGUST 3, 2015

BI Intelligence (@BIIntelligence) April 4, 2014. Brands have been present on Snapchat long before the Discovery feature was added, but the brilliance of “discovery” is that it gives you an easily accessible insight into the Snapchat content culture (and gives Snapchat projected 2015 revenue of $50 million ).

Mobile 120

Mobile Advertising Advertising Facebook 120

Sword and the Script

DECEMBER 20, 2022

This fragmentation will affect PR, marketing and advertising pros as we try to keep up with changing attitudes and trends to get our messaging through to the right people.”. A reset on advertising spend. 2015: 6 Pragmatic Content Marketing Predictions for 2015. 2014: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

DECEMBER 12, 2017

Creating content, social post scheduling, optimizing advertising, designing web pages, and deciding what images to use in your next campaign are just some of the things that these new AI-powered tools are there to help with. The alternative ways to scale marketing is to add headcount or spend more on advertising.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

prTini

FEBRUARY 3, 2015

Read on to find out how a quick Twitter advertising “test” drove big results (and sales!) for a wearable tech startup client: Situation: In November 2014, a wearable tech startup introduced its first product. Part of our online strategy included advertising on Twitter. That’s right.

Case Study 28

Case Study Study Twitter Advertising 28

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? For PR Spin: Ethics, Public Relations and The Imminent Death of ‘Spin’. ". #7.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Cision

MARCH 14, 2016

Billboards, people, advertisements, your friend, your boss. In late 2015, Microsoft rolled out Skype Translator. Instead of telling people about the product, Steve Clayton took the stage at Microsoft’s Worldwide Partner Conference in 2014 and told a story about connecting with his friend in Germany. Think visually.

Storytelling 120

Storytelling Skype Energy Software 120

Melissa Agnes

NOVEMBER 26, 2014

In July 2014, Canada established an anti-spam regulatory regime, often referred to as CASL (pronounced “castle”). Anyone who develops, distributes or markets such applications to Canadians must comply with CASL’s consent requirements, which will come into force on January 15, 2015. By Maanit Zemel. That is no longer the case.

Policies 100

Policies Crisis Management Crisis Software 100

Sword and the Script

DECEMBER 15, 2020

Masks, PPE, thank you’s to heroes will all cease to exist in advertising imagery, as brands push people to get back to business. In the near future, it’s going to be a lot harder to buy or rent data (in the case of advertising). December 2015: One Bold Content Marketing Prediction for 2016.

Marketing 174

Marketing Employee Content Marketing Training 174