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Public Relations Objectives

Doctor Spin

“Online public relations can enhance visibility and build relationships with the public, promoting organizations and products through dialogic communication.” E‑Public Relations: Impact and Efficiency. The public affairs function in American corporations: Development and relations with corporate planning.

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An Ethical Test: Why I Blew the Whistle on Corruption at My Organization

PRSay

Such a scenario presented itself to me in 2010 and 2014. I had been enjoying my time as a public affairs officer at the Phoenix Veterans Affairs Health Care System (PVAHCS). Instead of being a uniting force, which I loved in my public affairs officer role at PVAHCS, I became a dividing force.

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The Journey From Certificate in Principles of Public Relations to APR

PRSay

Upon graduation, I was offered a position at one of Florida’s most prominent firms, Sachs Media Group , where I now serve as the deputy director of public affairs. Besides setting me up for success in the job market, the Certificate in Principles of Public Relations also gave me a boost on my path to earning the APR credential.

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What is a Public Relations Specialist?

5W PR

The responsibilities can sometimes vary depending upon whom they work for.For the government, the role is usually to let the public know about the different activities of a governmental office, department, or official. You often hear public relations specialists referred to as press secretary, public affairs officer, or information officer.

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Remembering Dr Roger Hayes

Stephen Waddington

We first met in 2014 when he invited me to breakfast in London as the newly minted President of the CIPR. Roger’s career spanned 40 years, working in journalism, strategic communications and public affairs. He frequently challenges me to continue driving change in PR. And then there’s Dr Roger Hayes.

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The Chief Reputation Officer (CRO): A New Seat At The C-Suite Table

Reputation Us

2014 Global Survey on Reputation Risk showed that responsibility for reputation risk resided at the highest levels of the organization, with the chief executive officer (36 percent), chief risk officer (21 percent), board of directors (14 percent), or chief financial officer (11 percent). Brand is what you say about yourself.

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6 Research-Based Insights About Viral Content

Cision

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. 2014), The Science of Sharing and the Sharing of Science , Proceedings of the National Academy of Sciences , 111, 13642 – 13649. doi:10.1509/jmr.10.0353.

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