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6 Social Media Trends That Businesses Should Know

ImPRessions - Crenshaw Communications

For most people social media is a great way to follow trending news, post food pictures and, most importantly, share memes. Social media helps us and our clients connect to customers, drive web traffic, and even develop or convert leads. Yet the social media landscape changes constantly.

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Employee Advocacy: Using Your Team to Build Brand Reputation on Social Media

5W PR

Social media has reshaped how organizations communicate with their audiences, creating opportunities for authentic brand storytelling through the voices of employees. Understanding Employee Advocacy Employee advocacy happens when workers promote their organization through personal social media accounts and networks.

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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Others have come under fire too, for their content and privacy issues, in related areas of online like general Web, Google, and mobile. What do you say?

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NewsWhip adds comprehensive Substack catalog to web coverage

NewsWhip

As of the beginning of July, NewsWhip has added all Substack subdomains to its web library, giving us complete coverage of the platform. Users will now be able to search Substack newsletters in NewsWhip the same way they would any web coverage, and see how that level of engagement compares to other publications around the web.

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14 examples that can help you update your social media community guidelines

Communications Conversations

Governance isn’t one of the sexiest areas of social media marketing. And, after the year we all just had, if you haven’t already, now is the perfect time to revisit your social media community guidelines. A lot of that has come out on social media over the last 12 months since George Floyd was murdered.

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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

SumAll : Earlier in the year, I wanted to find a tool that gave me a comprehensive view of my social media data. When you want to share your news with the media, bloggers and influencers, Marketwired ’s Resonate platform, allows you to take advantage of a three step system: Distribute, Social Share and Publish.

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7 steps for creating evergreen content that builds authority and trust

Agility PR Solutions

What do blog posts, social media content, videos, and web copy have in common? If done well, they have the potential to boost your brand’s visibility and accelerate your growth exponentially.

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