Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Defending your Social Influence.

How to Drive Web Traffic With Social Media Analytics

Cision

That goes doubly for social media. What ARE Social Media Analytics? Analytics is just a fancy word for information about your social media efforts. Are you using the social sites that your demographic is on?

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Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? What’s not safe is ignoring social conversations, especially those related to your brand and category.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.

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Singles’ Day on Chinese Social Media

Flack's Revenge

Last year, JD.com developed a partnership with Tencent Group , China’s largest social media company, to attract consumers through Tencent’s popular social media platforms WeChat and QQ. How do e-commerce sellers use social media for “Singles’ Day”?

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?

Fixing the broken web

Stephen Waddington

A new #FuturePRoof guide highlights the ills of the web. It’s the start of an important conversation about how communicators tackle disinformation and fix the broken web. It disintermediated all previous forms of media enabling anyone to become a publisher. social media

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Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

How personal stories from employees resonate on social media

PR Daily

Humanizing your brand by bringing your employees to the forefront is one of the most effective strategies you can use to achieve that goal, and social media provides the perfect platform for this kind of campaign. Marketing Social Media Storytelling

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?

10 essentials for your social media marketing campaigns

PR Daily

It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Marketing Social Media

How social media is driving the climate change conversation

NewsWhip

With coverage about climate change comes a lot of conversation on all social platforms, but first we wanted to see which stories are rising above the rest in terms of engagement. million engagements across the web and social and was shared over 265k times on Facebook.

Inside Dell Technologies’ pioneering social media monitoring operation

PR Daily

That’s the daunting yearly challenge facing Dell Technologies’ social media support team, which won a 2019 PR Daily Digital Marketing and Social Media Award in the “Social Listening and Real-Time Response ” category for its nimble digital efforts.

What's the difference between news, social, and web media?

Axia PR

When it comes to public relations, the term “media” relates to different channels a brand might use to communicate. Axia Public Relations focuses on earned media, shared media, and owned media. Social media News media Web media

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Report: Video is crucial for reaching social media audiences

PR Daily

Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums that are not public facing but offer a specific audience for collaboration, brainstorming and griping.

Should Brands Talk Back On Social Media?

ImPRessions - Crenshaw Communications

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. Social platforms are made for snark, right? But research shows that consumers don’t always welcome social snark from brands.

Brand Engagement on Social Media Has Never Mattered Less

Sword and the Script

This means social media posts that include video are granted better reach on the platform. In turn, social media experts have rushed to proclaim brands should be using video to drive better engagement. Social Media Sites Discourage External Links.

How to tailor your videos for different social media platforms

PR Daily

Video is far more than just the latest social media buzz or digital trend. This is fundamentally changing the way we consume content on the web and social media is on the frontline of this digital revolution. Marketing News Feed Breaking News Social Media

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers.

3 web design flaws that undermine your brand image

PR Daily

While a web presence is essential to getting brand awareness and acquiring sales leads, some web design faux pas signal that your organization isn’t ready for primetime. You’ll be hard-pressed to find a web designer today who would recommend the use of Comic Sans.

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Understanding the market for social media and web listening tools

Stephen Waddington

A new Forrester report explores the application of social media listening tools and characterises the market. The promise of the social web is the opportunity for organisations to listen to their audiences or publics and gain insights for business improvement. Its latest report The Forrester Wave: Social Listening Platforms, Q3 2018 examines the ten largest providers of social listening platforms.

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Our collective attention span is shrinking—and you can blame social media

PR Daily

Social acceleration” is real, it’s being led by social media networking, and it’s ruining our attention spans. This phenomenon is affecting everything from book readership to web searches to movie popularity. Social Media

Listen, Then Speak: 10 Quotes on Social Media Listening

Cision

Ninety percent of brands have a presence on social media, but only 37 percent are listening closely to what their audiences are saying. You can easily steer your brand towards success by implementing social media listening.

How to build your social media content calendar

PR Daily

How often should you post content to your social media channels, and what should that content look like? PR pros agree that social media is vital to their work. It starts with a social media editorial calendar.

Six social media trends in 60-seconds

Prohibition

Social media advances at an incredibly rapid rate. Prohibition’s social media trends in more detail. The rise of dark social. For brands this means less access to third-party data – which could impact everything from ad targeting through to social listening.

A quick social media glossary

PR Daily

Though many PR professionals speak fluent social media, some of our clients, executives, or audience members may not. Their experience with social media may not go beyond Facebook, so it may seem like everyone else is speaking a foreign language.

It’s not “Social Media Marketing” Anymore – it’s Just “Advertising”

Sword and the Script

of the marketing budget on social media — here and now. The social media spending numbers are similar for marketing shops focused on B2B services and a bit lower for B2B product organizations, like software companies. Twilight of Web 2.0:

8 reasons to invest in social media video

PR Daily

Social media video marketing is not only accessible, it’s affordable and one of the best ways to reach many people while increasing brand awareness. Here are eight reasons why social media users respond so well to video: 1. Social media videos can deliver powerful ROI.

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Social media's effect on SEO

PR Daily

Quality links from sites that have greater "domain authority," such as top-tier media outlets, produce higher rankings in search engine results. Now that we know that PR can affect search, it''s time to define where and how social media comes into play.

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4 steps to turning your CEO into a social media powerhouse

PR Daily

offers ways to strategize executives’ social media presences. Much can be gained through executives’ social media engagement, Ireton says, as long as you define your strategy, message and messenger. Here are tips for executives’ use of social media: 1.

7 costly social media marketing mistakes

PR Daily

Social media can be a powerful tool for brand promotion and consumer connection, but what happens when buzz goes bad? Many businesses and marketers have suffered damage from a social media mistake. As a result, they jump into social media and wind up with a marketing mess.

Social media's influence on modern PR

PR Daily

Use Twitter to keep tabs on what clients, competitors, friends, media or influencers tweet about. You simply pin images and other content from Web sources on designated pages. RELATED: Turn your social campaign into an award-winning social campaign.

Fragments, Social Media & Channels; Unscripted Marketing Links

Sword and the Script

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. This is another reason why a hub, an owened media platform, and contntent marketing are so important.

One Prediction Each for PR, Content Marketing and Social Media  

Sword and the Script

There’s more than one way to look at the annual cycle of prediction posts that surface on the web, as the final days of another calendar year wane. Here are my predictions for PR , content marketing and social media ; one each. 3) Predictions for Social Media in 2017.

Social Media Marketing: 7 Signs You’re Doing it Right

Social PR Chat

What happens when you get a group of social media marketing experts and ask them the exact same questions? Social PR Secrets author, Lisa Buyer chimes in with nineteen other Social Media Marketing field experts for a mashup of love and likes.

3 Key Questions for Social Media Planning

Solo PR Pro

Everything we do as communications professionals is information driven, particularly when it comes to planning, and that includes social media planning. Social media planning requires the same level of thoroughness as any other type of strategic planning process.

3 social media lessons from a sunburn

PR Daily

Like a trip to the beach, a social media campaign can start out fun and end in discomfort if you don't take proper care. Here are three social media lessons I thought about as I soothed my burning skin: 1. Natalie Petersen is a junior publicist at Three Girls Media.

4 tips for holiday social media campaigns

PR Daily

Marketers are taking to social media to make the most of holiday marketing campaigns. A recent study conducted by Twitter shows that 64 percent of Twitter users have been influenced to purchase a product because of the social platform.

29 free social media tricks for nonprofits

PR Daily

There is great room for growth for nonprofit brand managers on social media—and many ways to go about it. There’s certainly validation that social media is a great investment for nonprofits. Ask questions in your social media posts.

6 keys to successful social media measurement

PR Daily

Social media measurement tools enable marketers to determine which tactics work best. A social media dashboard can save time and provide access to trends. Here are some of the most useful social media metrics: Web traffic.