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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

Padhye joined Critical Mention in 2013 as Senior Network/Systems Engineer. The product roadmap includes major additions to the platform’s analytics capabilities, additional content sets and expansion of international coverage. . About Critical Mention.

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We Should Measure Content Marketing by Relationships

Sword and the Script

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing.

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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites.

SEO 135
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Medical Marijuana: What Pharma Companies Need to Know

Cision

Since 2013, the majority of Americans now support legalizing marijuana. To date , 23 states and the District of Columbia have legalized its use, and a number of marijuana-related ballot measures will be before voters in 2015 and 2016. Pharma companies can turn these insights into actions, starting with their own internal conversations.

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Metrics in Crisis Comms, Marketing and Social Media [UML]

Sword and the Script

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

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Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

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Behind the Headlines With National Journal President Kevin Turpin

Cision

My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. For example, before we launch a product we have an extensive internal process that begins with interviewing our Members regarding the most challenging areas of their work. Request a demo to see what it can do for you.