Sword and the Script

FEBRUARY 20, 2024

The company’s measures are based on the pitches sent through their systems. ” I first heard the term in 2013, but it’s grown increasingly popular, because marketing people like to give new names to traditional concepts. So, says Propel, which provides PR software. Is that good? What exactly is that?

Report 106

Report Publicity Marketing Pitching 106

Beyond PR

JANUARY 16, 2018

For example, for a retailer that wants to understand how people responded to coverage on a new store opening, users can quickly pull a holistic view of the photos, videos and comments related to that event generated by influencers. The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube.

Data 70

Data Retail How To Sports 70

Waxing UnLyrical

APRIL 2, 2013

A couple of weeks ago, I was getting ready to speak at the Ragan PR Measurement Summit here in DC (it was excellent, really, and I’m not just saying that because I was on the roster). Also, organizational infrastructure #measurepr … — Sandra Fathi (@sandrafathi) March 19, 2013. Sandra Fathi (@sandrafathi) March 19, 2013.

Measurement 86

Measurement Airlines Banking Twitter 86

Onclusive

MAY 18, 2017

That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising. In that sense, PR is the final marketing frontier. I’ve experienced this long-tail effect of PR firsthand.

Advertising 150

Advertising Advertising Data LinkedIn 150

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. Image credit: Backlinko home page.

SEO 132

SEO Content Marketing Marketing Software 132

PR Conversations

NOVEMBER 20, 2014

Indeed a once a year dipstick measure seems rather old-fashioned in today’s interconnected, fast-moving world, despite its longitudinal value as a tracking measure. They do have a section on qualitative research, although only focus groups are detailed.

Employee 77

Employee How To Internal International 77

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Here’s how. Our top posts from the fourth quarter of 2015 focused on best and worst times for press releases, connecting PR and sales, and measuring PR for 2016 planning. Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal.

Measurement 60

Measurement Tools Agency Blogging 60

Sword and the Script

JANUARY 21, 2017

The way I see it there are two key challenges with measurement in marketing – and both are human. The second problem is that the things marketing wants to definitively measure tend to be asymmetric and intangible. As units of measure, metrics are intended to be indications – stepping stones of some larger direction.

Social Media 60

Social Media Crisis Marketing Media 60

Waxing UnLyrical

DECEMBER 16, 2013

So this week, we thought we’d bring you up to speed on all the chats so far, as well as some super PR measurement-related articles. Why: On July 2nd, #measurePR did not have a featured guest, but instead held a community chat where everyone talked about how they got interested in measurement. Here you go.

Measurement 86

Measurement Case Study Twitter Google 86

Contently - Strategy

DECEMBER 12, 2018

I’ve worked at Contently, one of the pioneers in content marketing, since 2013. Starting in 2013, brands started hiring journalists to work on their content programs. Many of those folks found themselves totally alone, surrounded by people who had no idea how to develop good editorial content. Creativity strikes back.

Content Marketing 101

Content Marketing Creativity Marketing Travel 101

Waxing UnLyrical

NOVEMBER 27, 2012

Of the alternative metrics that are (slowly) replacing AVE, measurements of engagement seem to be the most readily accepted. For business-to-consumer companies, engagement can be fairly straightforward to get one’s head around, but still takes careful planning to measure appropriately. 2013 will see us start anew!

Pinterest 79

Pinterest Measurement Analysis Community 79

Waxing UnLyrical

MAY 24, 2018

It’s talk-show-meets-freak-show with popular contemporary music added in for good measure. The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. I love a good idiom.

Creativity 96

Creativity Storytelling LinkedIn System 96

Cision

SEPTEMBER 15, 2016

He reveals how his values of growth and innovation brought him to the outlet and are guiding his actions today as president. He also delves into the challenges of creating an effective communications strategy while outlining how to find success, especially in a hyper-partisan environment. How did you get your start in communications?

Journalism 0

Journalism Policies Strategy Survey 0

MaccaPR

OCTOBER 3, 2016

According to the Global Reporting Initiative (GRI), a global standard-setting organization and authority on the subject, a corporate sustainability report is a tool that can help your company measure, understand and communicate its economic, environmental, social and governance performance (positive or negative) to its stakeholders.

Corporate 71

Corporate Report Survey Government 71

Mindful Marketing

JULY 15, 2015

The PR analytics and PR measurement landscape are continually evolving with the advent of owned vs earned media, social channels, the Barcelona Principles and a growing demand for standards around measurement and analytics. So we know PR measurement has changed and continues to evolve (thankfully). By Seedepth.

Analytics 50

Analytics Measurement Crisis Communications Tools 50

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. PR Resource: How To Write a 1-Page Strategy Keep it clean.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Maxim Behar

JANUARY 18, 2023

Host : You mean the main inflation measure for this generation is their family? I have the feeling that the package of anti-inflationary measures that have been imposed have actually worked in the opposite direction and have increased inflation. Host: Now let's talk about 2013, generally one of the good years that the world was in.

Government 72

Government Education Course Ethics 72

PRSay

SEPTEMBER 14, 2016

Wilde joined Thuzio as an intern in the summer of 2013, a company that was founded in 2012 by former New York Giants running back Tiki Barber and Mark Gerson, Chairman and Co-Founder of Gerson Lehrman Group. Identifying key KPIs and integrate research and measurement protocols for influencer evaluation. Russ Wilde, Jr.,

Sports 60

Sports Creativity Industry YouTube 60

Solo PR Pro

JUNE 30, 2015

Just a few of the session highlights include: Global Analytics: Measuring What Matters Most – Louis Gray, Analytics Advocate, Google. How to Write Short: Word Craft for Fast Times – Roy Peter Clarke, Senior Scholar, Poynter Institute. Measurement on a Small Business Budget – Lisa Gerber, Founder, Big Leap Creative.

Hotels 40

Hotels Conference Analytics Sports 40

Cision

MAY 2, 2016

One of the coolest aspects of distributed content is that many social publishers are making their platforms available to everyone, and since communication is your desired end-state you need to know about the features these platforms offer and how to implement them. Twitter Advertising (@TwitterAds) November 8, 2013. Twitter Cards.

Mobile 120

Mobile LinkedIn Facebook Google 120

MaccaPR

APRIL 2, 2015

As Facebook marketing thought leader Mari Smith covered in her "How To Use Facebook To Increase Sales" presentation, consumers who use Google are in search mode, while consumers who use Facebook are in socialize mode. Embrace data and deliver measurable ROI results. Measurement On the Road Pinterest' March 27, 2015.

Social Media 48

Social Media Pinterest Marketing Media 48

PR 20/20

AUGUST 22, 2017

Editor's note: This post was originally published in May 2013, and was updated in August 2017 per latest best practices and data. If complaints are coming from human resources, they’re likely unsure of how to police behavior in these uncharted waters. How to Rally Support for Inbound Marketing. Why do we need a blog?

Marketing 87

Marketing Resources Technology Internal 87

Waxing UnLyrical

JANUARY 24, 2013

This year, PR professionals need to learn how to harness the power of big data to listen and engage, or face being left behind. As 2013 progresses, the success or failure of a PR program will become increasingly dependent on deeper analytics and insights. Image: The IBM Curiosity Shop via Flickr, CC 2.0. So, what is big data ?

Big Data 92

Big Data Data Publicity Analytics 92

Sword and the Script

AUGUST 5, 2014

The demand for measuring effectiveness in marketing is on the rise too, according to an eMarketer report titled, Execs to Marketers: Show Me the Metrics. Such reporting is expected on a monthly basis as respondents, “reported marketing metrics to their CEO and leadership teams at least monthly, up from 55% in 2013.”. Consumption.

Measurement 118

Measurement Analytics Tools SEO 118

PR 20/20

JUNE 19, 2018

Editor's note: This post was originally published in 2013 and has been updated to be more current and comprehensive. However, a startling 74% of marketers say they can't properly measure how their efforts impact business using data. How to integrate them to track your campaigns accurately.

How To 81

How To Marketing Analytics Data 81

Stuart Bruce

SEPTEMBER 14, 2015

I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. I very much doubt that the in-house communications team that are confident they can measure the ROI of traditional PR activities are actually right. Digital PR training.

Digital PR 60

Digital PR Training Report Social Media 60

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). “How can you be perceived as offering value? . “Even if I tell people how to do stuff it doesn’t equate to my experience and expertise.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 10, 2019

And then knows how to leverage this information to persuade you to purchase or act in a certain way.” We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. AI will recommend who to engage with and how to best connect with them in the most human manner!

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Here’s how. How much will you need to pay Facebook? We measured the Facebook page engagement of 313 Fortune 500 brands and found the results to be very poor. Read more about how in our second most popular blog post of the first quarter. Let’s take a look: 1.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. ” This is argued to be a growing trend, proven by reference to customer surveys.

Retail 40

Retail Radio Advertising Advertising 40

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy?

Communications 73

Communications Analytics Analysis Data 73

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). This section looks at how you can locate problems in your workflow.

How To 60

How To Software System Employee 60

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past. ” This is argued to be a growing trend, proven by reference to customer surveys.

Retail 40

Retail Radio Advertising Advertising 40

Maxim Behar

MARCH 11, 2021

Maxim Behar: A new Government stepped into office in the Seychelles earlier this year, which coincided with the pandemic wave and led to a different opinion on how to get out of the circumstances. Host: However, some restrictive measures will have to be observed upon arrival on the island. What will be mandatory for the tourists?

Tourism 52

Tourism Government Hotels Travel 52

Sword and the Script

DECEMBER 12, 2017

All that said – here’s what I’m experiencing and plan to focus more in 2018: more time spent on how to extract value from my subscribed audience. Sales is driven and measured by one metric, closed business – revenue. December 2013: Focusing on a Few 2014 Content Marketing Predictions.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

Mark My Words

DECEMBER 29, 2015

The ‘New Politics’ engaged and enraged in equal measure. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. One explanation for the rise in stunts of this kind is the growing lack of confidence in how to deploy effective PR. In 2015 we all loved authenticity, right?

Journalism 60

Journalism Wikipedia Film Interviews 60

PR Conversations

OCTOBER 21, 2011

In a hastily organized media conference on Saturday, October 15, 2011, the City of Ottawa’s chief medical officer of health, Dr. Isra Levy, announced that a local, privately owned “non-hospital” medical clinic failed to follow proper infection control measures, resulting in the potential exposure of 6,800 patients to Hepatitis and HIV.

Publicity 40

Publicity Conference System Privacy 40