MaccaPR

NOVEMBER 24, 2014

Clients and social media agencies are dazzled (and intimidated) by sheer size. The Dove “Real Beauty” Sketches film, which became the #1 most viewed online ad of all time in 2013, had 65 million views and tens of millions of shares, likes and comments. Listen folks: It''s not all about the community size and fan counts!

Social Media 82

Social Media Media YouTube Film 82

Communications Conversations

DECEMBER 8, 2014

Consider the following stats: 91% of Americans own a cell phone; 61% own a smartphone; mobile ad spending doubled in 2013 and 2014; and, consumers spend 60% of their internet time on a mobile device. P rediction: Visual storytelling will emerge as a main strategy for growing communities in 2015. Prediction: Mobile will take over.

Social Media 152

Social Media Mobile Marketing Storytelling 152

Waxing UnLyrical

SEPTEMBER 16, 2015

Social media and crisis communications has become one of the fastest growing areas of both practice and research for today’s communication landscape. Additionally, “over half of respondents (52%) feel that the benefits of using social media as a crisis communications tool outweigh the risks” (page 4).

Crisis Communications 40

Crisis Communications Social Media Crisis Communications 40

Sword and the Script

JANUARY 21, 2017

1) Communication Metrics: Disruption or True Crisis . There are media disruptions, and there are media crises,” according to Ashley Deibert , vice president of marketing for IQ Media. Some of the monitoring tools designed around social media, provide storage for just a few months of data.

Social Media 60

Social Media Crisis Marketing Media 60

PRSay

MARCH 8, 2021

Some claim that their nefarious communication is protected by the freedom of speech guaranteed by the Constitution. In a 2013 survey conducted by Weber Shandwick, Powell Tate and KRC Research, 70 percent of Americans said that they believe incivility has reached crisis proportion and 81 percent think that incivility is leading to violence.

Ethics 157

Ethics Policies Groups Survey 157

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. How does a nonprofit properly communicate with these wonder-people? This is the start of building a real community. Of course, you will be communicating on social media.

Communications 59

Communications Nonprofit Training Community 59

Karen Freberg

MAY 12, 2017

This has been a program that has been around for years, but has been revamped to include more areas around the world and specific areas within social media (ex. I have been a super fan and advocate for years (since 2013 when I first integrated Hootsuite Academy in my social media class). higher education).

Social Media 40

Social Media Education Media Community 40

Communications Conversations

APRIL 18, 2019

What’s Castle Danger doing with their social media? Surely, their social media strategy must be rock-solid to drum up that kind of support! And, to a good extent, Castle Danger does do a nice job with its social channels. 2: Focus a significant portion of your social content strategy on the North Shore.

Social Media 76

Social Media Instagram Media Marketing 76

PRSay

OCTOBER 5, 2020

As the leader of a communication agency that has been virtual since its founding seven years ago, I’ve learned a lot about what works — and what doesn’t — when it comes to building a thriving remote culture. Challenge: Preventing lost communication and collaboration. At Belle, one of our “ Core Belle-iefs ” is to “Communicate.

How To 180

How To Employee Survey Exercises 180

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. The topic Geoff asked me to speak on is quite interesting, and one that I’ve ranted expounded on before: social scoring. Adding context and community. 25 in DC) rather eagerly.

Community 79

Community Nonprofit Twitter Measurement 79

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Then the importance of timing and channels of communication can make all the difference in keeping institutional reputations intact. Timing Considerations.

Reputation 60

Reputation Communications Financial Internal 60

Cision

JUNE 29, 2015

This is a guest post by Jeremy Bamidele , a brand strategist, publicist and adjunct professor at Rancho Santiago Community College District. No longer are people getting their news recommendations from media publishers, instead they are getting it from their relationships on social media.

Comparison 120

Comparison Television Print Social Media 120

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). John Friedman (@JohnFriedman) May 28, 2013. measurePR — John Friedman (@JohnFriedman) May 28, 2013. I love that last one!

Measurement 103

Measurement Corporate Survey Viral 103

Beyond PR

FEBRUARY 13, 2018

Communications professionals are aware of the importance of targeting, for example, the considerable number of Hispanics who prefer to consume media in Spanish. Is there a reason to specifically target this community? percent in 2013 and exceeding the numbers for both whites and Hispanics. The median age for the U.S.

Television 72

Television Education Groups Community 72

Shift Communications

JANUARY 12, 2017

Media relations is just one of many techniques we use as PR professionals in an attempt to promote our clients and share their news with the general public. Both media and public relations are constantly evolving, and as mentioned in our 2013 post, their dynamic nature in the past has resulted in a blurred line between concepts.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. Bloggers don’t have an editor. They’re not all “pitchable.”.

Media Relations 232

Media Relations Marketing Media Fashion 232

Solo PR Pro

JULY 26, 2022

After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications. In 2013, she opened her solo firm Nova Communications, where she consults with companies of all sizes — from startup consumer apps to billion-dollar global tech giants — on their social media and communications programs.

How To 52

How To Travel Insurance Insurance 52

Critical Mention

JANUARY 3, 2019

When I came home in 2013, I did not have a business model or consultancy practice. My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. That honor and experience dramatically increased my exposure to the anti-bribery and compliance community.

Interviews 105

Interviews Ethics Government Internal 105

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. An Open Letter to the PR Community to Help Restore the Credibility of Journalists.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Karen Freberg

NOVEMBER 18, 2017

Over the past few days, I have been busy attending one of the largest communication conferences we have in our field. There have been a lot of great discussions and takeaways from my time at NCA ( National Communication Association )’s annual convention here in Dallas. The impact of creating a community. This was a blast!

Social Media 40

Social Media Community Education Conference 40

Communications Conversations

JANUARY 26, 2016

Something I’ve been thinking about a lot lately: Are we over-relying on media relations in PR? I’m talking about the broader scope of PR here–media relations, content marketing, social media marketing, community relations, etc. Content partnerships with major media outlets are taking off.

Media Relations 60

Media Relations Media Newspapers Print 60

wiredPRworks

NOVEMBER 15, 2016

Join us on a backstage guided tour through a range of insider relationships with a variety of companies – all from a personal perspective as a brand influencer, affiliate marketer, social media community leader, mom blogger, brand management consultant and digital marketing expert. Keywords, Communications Foundation.

Strategy 40

Strategy Marketing Social Media Internal 40

Karen Freberg

DECEMBER 30, 2019

Many programs would look at me and say – we do not get this “social media interest” or they couldn’t “place” me into a specific category. Great colleagues, students, community, school, and area. I became a social media professor in this decade. Hootsuite (2013 – Present).

Social Media 56

Social Media Conference Travel Internal 56

Doctor Spin

APRIL 17, 2023

In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. Offer pro bono services to a non-profit organisation in your community.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Communications Conversations

JULY 27, 2015

According to a 2013 Pew Internet study , only 46 percent of Americans 65 and older had access to a smart phone and broadband internet in 2013. ” Just look at social media for a moment–just one component of the “digital” in the digital divide. Social media helps make you smarter.

Newspapers 60

Newspapers Education Social Media Comparison 60

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. Those of us who are healthcare marketers and communicators have a lot of work to do to gain consumer trust. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. The FCC is investing in providing access to communities that do not have broadband. In nations with underdeveloped formal media but a strong social media participation rate, social media will break news and shape the narratives considerably before traditional media.

Trends 120

Trends Mobile Web System 120

PR 20/20

SEPTEMBER 8, 2021

Blue Cypress is also the lead investor in our sister company, Marketing AI Institute , which raised a $1M seed round earlier this year to help advance the understanding and adoption of artificial intelligence within the marketing industry and broader business community. That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Waxing UnLyrical

FEBRUARY 25, 2013

Boiled it down back to the basics of communications – the objectives… - focused on this – PR is about getting the right message to the right target audience to achieve an objective…whatever that may be – footfall, sales, share price, downloads, reputation change etc. Richard Bagnall (@richardbagnall) February 19, 2013.

Handbook 80

Handbook Measurement Analysis Local 80

Doctor Spin

DECEMBER 4, 2023

Social media logic is not too different—but amplified. In this blog post, social media logic refers to the media effects that social media platforms have on communication and content dissemination. From a theoretical perspective, they’re both forms of media. Media Logic.

Social Media 52

Social Media Media eBook Technology 52

Solo PR Pro

APRIL 26, 2016

Improve your communication and management skills – Solo PR Pros have to be skilled communicators not just with our publics, but with clients. Kellye and Jennifer celebrate the conclusion of Solo PR Summit in 2013. It’s obviously better to find out gaps in our understanding when dealing with an intern than with a client.

Internal 40

Internal International Conference Energy 40

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. Vocus raised a little more than $13 million over two rounds of venture capital funding according to Crunchbase. Perspective.

Technology 81

Technology Company Analytics Writing 81

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages. These influencers take their personal brand seriously and like brands, are working to further grow and develop their digital community.

Interviews 88

Interviews Instagram Video Creativity 88

Solo PR Pro

OCTOBER 6, 2015

Self-employed communications consultants often feel as if they’re operating in an information vacuum, especially when it comes to rates and compensation. How much are other freelance communications consultants charging? The majority of respondents see income trending upward (year-to-year, 2013 to 2015).

Survey 40

Survey Report Local Data 40

Waxing UnLyrical

MAY 27, 2015

It’s also noteworthy that Whole Foods does a fantastic job at using social media channels to engage customers and distribute content. In 2013, sales approached $13 billion , and it opened thirty-two new stores, expanding into 10 new markets. But clearly communicating your message is key. Have you found your voice?

Leadership 40

Leadership Twitter Small Business Storytelling 40

Waxing UnLyrical

JUNE 5, 2015

“His efforts on behalf of the IPR Measurement Commission, the The Conclave on Social Media Measurement Standards, and countless other volunteer efforts that were helped by his brains and energy have changed the Public Relations field forever. Based in the Washington, D.C., She also loves ABBA, bacon, cooking, dogs, and Elvis.

Measurement 40

Measurement Hotels Conference Facebook 40