How Paid And Organic Social Media Work Together

ImPRessions - Crenshaw Communications

Social media marketing and PR have recently become inseparable. That’s because social media plays a large role in most consumer and B2B PR programs. Fully 86% of B2B marketers combine paid and organic social tactics. Paid vs. organic social.

The #PRStudChat Community Discusses Social Media & Change On November 15th

PR Expanded

Fortunately, social media and technology, when implemented strategically, can serve as effective channels to navigate change and leverage it to help one become more original and creative, which are desirable characteristics of PR professionals. Within this context, the #PRStudChat community, which is sponsored by Spin Sucks, will gather on Thursday, Nov 15th, at 12 P.M., ET, to discuss change and social media. How is social media changing the job landscape?

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5 tips for building strong social media communities during difficult times

PR Daily

People may have more time for social media now due to COVID-19, but if you don’t adapt your strategies, you could lose some of your audience. For years, social media has been shifting away from its social roots to become more of a branding marketplace, but the COVID-19 pandemic gives us all a chance to swing the pendulum back in the social direction. To build stronger social media communities, try these five tips: 1.

Why B2B Brands Should Be Active on Social Media

ImPRessions - Crenshaw Communications

As most PR agencies know, social media is not just for B2C companies anymore. They’re under pressure to differentiate their brand communications to reach high-priority audiences in more thoughtful and effective ways. With the help of social media, a B2B brand in the tech sector can establish a distinctive voice and build a unique community of followers. With an audience now younger than ever, B2B communications is almost fully digital.

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3 tactics for building brand authority on social media

PR Daily

When it comes to bolstering your reputation, what social media platforms, content types and messages will pack the biggest punch? Thankfully, there are plenty of ways to build authority while simultaneously working on other marketing objectives, including on social media.

How Visa Canada is helping its community during COVID-19

PR Daily

The media landscape is still dominated by COVID-19—and the narrative is unlikely to change as the U.S. However, organizations can still drive the conversation with efforts to help their community. Social listening is paramount.

Social Media Crisis Management: PR Communication Stategy

5W PR

The acceleration of social media has added to the challenges of crisis communications, an impact that a Pentland Analytics study says has doubled the impact on shareholder value. Social Listening. Getting the communication basics right. Communicate individually.

5 emerging, surging social media trends for 2020

PR Daily

the way we work and use social media. Five crucial social media trends are highlighted below. Most social media managers have been trained to prepare content weeks or months in advance, but that approach will either result in outdated and off-tone content, or will require you to scrap everything you created and start again. Prioritizing social media listening. Imagine not listening on today’s social media channels before creating content.

On Thursday, July 19th, #PRStudChat Discusses Social Media & Strategic Communications

PR Expanded

It may be summer, but #PRStudChat, sponsored by Spin Sucks, is focused on strategic communications all year round. In the spirit of learning, even when school is out, our community will gather for a Twitter chat on July 19th at 12:00 p.m. ET to discuss social media and getting into the strategic communications mindset. There are many opportunities and challenges facing today’s PR and communications professionals.

Book Review: A Roadmap for Teaching Social Media

PR Expanded

Here’s my video book review of A Roadmap for Teaching Social Media by Dr. Karen Freberg who is an assistant professor teaching Strategic Communications at the University of Louisville. Professors who are looking for a framework to approach social media with their students as a community and also to participate together more strategically should read this book.

7 relatable and hilarious ‘Onion’ headlines about social media

PR Daily

Ryan Shattuck, former senior social media manager for The Onion , revealed that of roughly 1,200 headlines submitted, only 60 end up within the publication—a 5% acceptance rate that’s below Harvard’s 5.4%

Social media is the top channel in external communications, Ragan survey reveals

PR Daily

Seventy-eight percent of survey respondents tout social media as the most important external channel, while press releases win the loyalty of 54%. Here’s a look at how you should be using social media in these uncertain times. What is your organization trying to accomplish on social media in a time of COVID-19, civic unrest and other crises? Not every organization is so assured, a Ragan Communications survey revealed.

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When approaching DE&I, lean on your communities

PR Daily

Facebook’s D&I lead shared some of the tactics that are working at the social media company, as well as how to think about long-term progress on this crucial issue for all industries. 17 during Ragan’s The Communicator’s Role in Diversity, Equity & Inclusion Virtual Conference.

The #PRStudChat Community Discusses Financial Services & Social Media on April 19th

PR Expanded

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices. Jenn and the JConnelly team have been working with financial companies for years helping them to navigate the social media landscape.

How social media strategies should adapt to COVID-19

PR Daily

The crisis has changed how many communicators interact with their communities, especially online. Here’s how your social media channels can be a part of the solution. The coronavirus crisis is one more reason why it is crucial to be a wizard on social media. How should your social media strategy change and what are some opportunities for social media to be a solution for the problems posed by the crisis?

Discovering the Roadmap in Teaching Social Media

PR Expanded

I have always been very passionate about social media, but when it comes to teaching social media, there is nothing more rewarding. I have been teaching my social media class for the last three years and it’s been one of the most rewarding experiences I’ve had as a professor. How did I get started teaching social media? This has been the primary reason why I decided to self-publish my own book on the roadmap to teach social media.

How one podcast anchors a community-building campaign for nurses

PR Daily

It’s hardly the only attempt to create community around a storytelling initiative, but what is unique about the SHIFT campaign is how it anchors the entire effort around a podcast, “ Shift Talk.” Connected to social media.

How Social Media Drives B2B PR

ImPRessions - Crenshaw Communications

We associate social media platforms with splashy consumer campaigns, but social is increasingly important in B2B public relations. According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Business vendors who have overlooked social media strategy in the overall PR or marketing plans are missing opportunities. Cultivate media and influencers. Build a community.

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5 tips for smart, strategic social media during COVID-19

PR Daily

Here’s how to strike the right balance in the age of social distancing. When COVID-19 happened, we created a taskforce to rejigger our planned content to make sure our social media campaigns weren’t tone-deaf,” says Amy Copperman, a senior content manager overseeing editorial and social media at Adobe Spark. Her team then sent out a survey via email and Facebook Group to see what the Spark community wanted from them. COVID-19 Social Media

How Transamerica rebuilt its social media presence

PR Daily

The effort won a PR Daily Award for Community Engagement. . Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. The first step was to understand the complete picture of Transamerica’s social media presence.

Social Media for Consumer vs. B2B: Three Fundamental Differences

PR Expanded

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . As with any other tactic in our PR arsenal, social media can help us make waves for our clients. There are some fundamental differences in how social tactics are applied in the two arenas, which I think is only right given that they contain different kinds of organizations with differing agendas and audiences. B2C social channels use a ton of video, images and other media channels.

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Why businesses should focus on community during (and after) COVID-19

PR Daily

Here’s how communicators can strike the right tone. As the globe is told to stay inside for the safety of themselves and their community, the giving and gifting economy has replaced traditional exchanges. This question belies a more fundamental reality: the need for community. Luckily, modern technology means that communication and interaction can be easily facilitated online. What community means. Once you are communicating your mission, what is the response?

Report: Consumers want to be entertained on social media

PR Daily

A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.

How PR pros should account for social media ‘lurkers’

PR Daily

These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers?

4 social media waves to ride in 2020

PR Daily

Social media has emerged as one of the most important tools for public relations and marketing over the past decade. A social media presence is essential for practically all mid-size and large businesses and other organizations; some entrepreneurs rely almost entirely on social media for PR and marketing. As social media platforms such as Facebook, Twitter and LinkedIn mature, the debate over their future grows. Social Media

How starting a conversation boosts social media engagement

PR Daily

As algorithms begin to favor user interaction and community sharing, how can brand managers adapt their campaigns to get better organic reach? The ever-decreasing attention spans of social media users. RELATED: Join us for our Leadership and Executive Communications Conference ]. Social media monitoring tools can help you find those customers, prospect and influencers speaking about your industry.

How to build communities of social media influence

Shift Communications

As marketers and communicators, we have focused relentlessly on the single influencer. It’s why social media influence scores and top 100 social media lists seem to matter a great deal. This is the essential idea behind communities of influence. We’ve talked about this in the past (as far back as 2012), but only now are the tools and methods for executing on communities of influence becoming available.

How to convert social media critics into avid fans

PR Daily

Social media provides a plethora of engagement opportunities, but the medium is not without its risks. Here’s what PR pros learn from Dave, about social media and the power of humor in a rancorous media climate: It started with a YouTube video. Interacting with new fans wasn’t a problem for Dave, who is very involved in GT’s social media strategy. However, not all leaders want to be that hands-on with social media strategies.

4 steps to boost PR campaigns with social media influencers

PR Daily

Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Along with research and pitching, PR pros can also take advantage of influencer marketing to boost their communications efforts. If you don’t know who you’re targeting, you cannot select the social media users who influence them.

How to Influence People Effectively With Social Media

Cision

Influence and influencers are frequent topics of discussion for marketers and communication professionals. We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. ” Within the scope of social capital are two categories: Bonding social capital – ties between relatively homogeneous groups. Bonding Social Capital.

15 courses to improve your social media knowledge

PR Daily

Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. RELATED: Take the first step in achieving communications excellence ]. Social media training from Hootsuite Academy.

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4 often-overlooked platforms for social media marketing

PR Daily

The most-popular sites are great, but less-used venues—Quora, Pinterest, Reddit and Nextdoor—offer terrific opportunities for community engagement. The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts.

5 ways social media has reshaped the PR industry

PR Daily

If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. From changing the way people consume their news to contributing to the rise of the citizen journalist, social media has forced PR pros and reporters to adapt or perish. Social media is immediate and noisy. That’s just one of many social networks.

5 steps for using testimonials in social media video

PR Daily

With video becoming more popular every day, there’s never been a better time to use the power of testimonials to engage potential customers on social media. These authentic testimonials humanize your brand and are highly shareable across social media platforms. RELATED: We're recognizing the brightest minds in digital marketing and social media. ]. The post 5 steps for using testimonials in social media video appeared first on PR Daily.

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Study: Marketers struggle to prove social media ROI

PR Daily

Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Marketers say that developing social media strategies to support their organizations’ business goals remains their No. How social media platforms rank vs. consumer behavior.

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How an Ohio dentist used podcasts to engage his community

PR Daily

Engaging your community is difficult if your audience is gripped with fear and doubt—which poses a problem for dentists. The podcast team “hopes to make listeners feel more connected to the community, keep them updated on important dental-related news, and give them the knowledge and tools that they need to keep their smiles healthy.”. Bogan’s goal was to increase visibility and have a conversation with his community, so measuring raw downloads of his podcast made sense.

Are Leaders Expected to take a FEEL First Approach to Social Media?

PR Expanded

On June 13th, the #PRStudChat community gathered for a discussion on “Learning Leadership Skills.” Ken and our community of PR students, educators and pros shared their knowledge on how leadership is more than a fancy title, big office or a large salary. Of course, communication plays a large part in a leaders’ success. With a passion for communication that builds bridges and genuine relationships, one question during the chat session stood out in my mind.

How your social media can help recruit talented team members

PR Daily

How you find new employees and engage with your wider community is moving on to social media channels—and that means PR pros should be involved in the process. Use that information to do market research so you know where to find prospects on social media. Once you know where to find your recruiting audience, your next steps are social listening and content creation. RELATED: What does the future of communications look like?

A Community Manager’s Toolbox

Shift Communications

Being a community manager may sound like a cool, trendy job filled with fun and creativity. Whether you’re managing a community of thousands or one of 100, you are the eyes and the ears of the company on platforms like Twitter and Facebook. Luckily there are some tools and assets out there than can help make a community manager breathe a little easier on a day-to-day basis. The biggest reason social media exists is engagement.

4 steps to reduce a hospital social media crisis

PR Daily

Is your social media policy easy to understand? A report from Altimeter Group says social media crises are on the rise. This is good news for hospital CEOs who view social media as a potential disaster waiting to happen. Altimeter defines a social media crisis as “a crisis issue that arises in or is amplified by social media and results in negative mainstream media coverage, a change in business processes, or financial loss.”