MaccaPR

FEBRUARY 11, 2016

From General Mills and Campbell’s Soup to Swiffer and Target, America’s biggest brands are embracing the challenge of supporting social justice, diversity and cultural change. We've gathered a few examples mentioned - and more - for you to use as inspiration for your next brand marketing campaign. Gracie" - General Mills' Cheerios.

Brand 48

Brand Branding Marketing Film 48

Bianchi Biz Blog

SEPTEMBER 7, 2021

Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders. While freelancing for Clevel and Magazine in 2013, I had the chance to profile Anthony and Joe Russo, who had returned home to direct Captain America: The Winter Soldier.

Meeting 90

Meeting Transportation Media Journalism 90

wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As 2021 Podfest Master Class Tracks.

Strategy 52

Strategy Case Study Marketing Energy 52

The Proactive Report

MAY 4, 2015

500 and then random interviews with executive at companies on the list to get more in-depth data. Facebook is nest at 80%, although that’s down slightly from 2013. She’s been studying this for five years now and she shared the 2014 stats for Inc. 500 social media use in an SNCR webinar today.

Social Media 100

Social Media Company Media Study 100

PRSay

DECEMBER 19, 2018

Brand comebacks. Perhaps viewing these articles as antidotes to 2018’s myriad of crisis stories, members enjoyed reading about brands persevering during challenging times. Surprisingly, one of the year’s most popular brand success stories — with over 1,000 clicks — was an Inc. ” Tech trends.

Trends 111

Trends Crisis Corporate Leadership 111

5W PR

JANUARY 22, 2018

How Instagram is shaping 2018 social media trends for brands. On Snapchat, brands are challenged with growing a following from scratch with little to no way of being discovered by new users. On Snapchat, brands are challenged with growing a following from scratch with little to no way of being discovered by new users.

Instagram 68

Instagram Social Media Media Retail 68

Cision

SEPTEMBER 15, 2016

In this interview, Kevin discusses his career with National Journal. My favorite accomplishment at National Journal was launching a new product called Policy Brands Roundtable in 2013. So how do you ensure that you stand out? What has been your favorite moment or accomplishment thus far with the National Journal?

Journalism 0

Journalism Policies Strategy Survey 0

Mark My Words

MAY 24, 2021

In 2013, Teigen publicly called “Teen Mom” star Farrah Abraham “a whore.” The Teigen source admitted that the store brands had their hands forced to sever their relationships with the model after being bombarded by customer complaints on social media. “As million followers on Twitter and 34.8 No one tolerates the idea of a bully.

Instagram 60

Instagram Social Media Video Interviews 60

wiredPRworks

APRIL 27, 2021

We’re proud to unite as many people as possible to learn, get inspired, and grow better together,” said Andrew Weiss of Podfest Expo, which was founded by Chris Krimitsos in 2013. At Podfest Global 2021, Barbara presented on Branding and Influence for podcasters. “As 2021 Podfest Master Class Tracks.

Strategy 40

Strategy Case Study Marketing Energy 40

Mark My Words

MARCH 29, 2021

Yet as Alexi Robichaux, who co-founded BetterUp in 2013, points out, Harry does bring a unique perspective. “He This is all about the ongoing narrative, now,” adds Borkowski, referencing the Oprah Winfrey interview in which the Sussexes raised serious concerns about the Royal family’s handling of racism and mental health issues.

Corporate 60

Corporate Interviews Community Newspapers 60

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. If a publication puts your logo on its site without mentioning the brand name, you may never see it. PR tech mentions.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

JANUARY 26, 2016

Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. Boff was then the Executive Director of Global Brand Marketing for GE; today she’s the CMO.

Content Marketing 60

Content Marketing Marketing Television Film 60

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. Branding development and execution. He is a member of the Public Relations Society of America (PRSA), Ken was chair of the PRSA’s Tri-State District in 2013, encompassing more than 1,300 PR professionals in New Jersey, New York City, Connecticut, and Westchester County, N.Y.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Ishmael's Corner

JANUARY 27, 2015

I first met Max, 12 at the time, at Great Bear Coffee in Los Gatos where I coaxed him into ordering a hot cocoa before starting our interview. While many fixate on native advertising, the partnering of publications and brands in the making of journalism is the more jarring trend. Meet Max Swisher. It’s a Bird. It’s a Plane.

Industry 60

Industry Storytelling Journalism Corporate 60

Communications Conversations

APRIL 18, 2019

It’s a very copycat industry when it comes to social media–and that’s as true in 2019 as it was in 2013 when I wrote that post. That seems to be your tagline–or at the very least, a brand theme. This would be a great way to bring the Castle Danger brand to life in a new way. Really have fun with it.

Social Media 76

Social Media Instagram Media Marketing 76

Critical Mention

AUGUST 5, 2018

You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. Shonali’s speciality is strategically increasing growth, helping brands bring big ideas to life through social PR. Steveology.

Twitter 77

Twitter Radio Social Media Print 77

Communications Conversations

DECEMBER 16, 2014

21, 2013 that the store had it’s first official full day of business after a national announcement. Albert was shooting video for a Midwest Area blog post about the show interviewing some of the attendees. . One of our takeaways is the backlighting from the 27-foot brand focal wall killed a lot of the bloggers candid snapshots!

Case Study 131

Case Study Wireless Company Local 131

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. For an event, we might look at doing an author interview or a list of books that relate to the event.

Community 120

Community Mobile Blogging Publicity 120

MaccaPR

MAY 23, 2016

Example: RTI International undertook a study that examined Twitter posts about e-cigarettes between 2008 and 2013 to gain insight into how companies were selling and promoting the product, as well as the locations where people use e-cigs the most. The CDC used this information to alter its vaccine messaging and increase awareness activities.

Conference 80

Conference Healthcare Marketing Crisis 80

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. Last year, Jay Baer did a terrific interview with Mark Schaefer on his book, Return on Influence , and you should read both. 25 in DC) rather eagerly. They’re probably not even on Twitter.

Community 79

Community Nonprofit Twitter Measurement 79

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. For example, in 2012 it began a series of video programs , such as “The Defining Moment” series, featuring interviews with legendary collectors and dealers. A hybrid model of communication and new field of PR practice related to the global art market. Two factors drove the art market’s resurgence: 1.

Marketing 87

Marketing Communications Video Reputation 87

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. A brand hashtag still appears regardless of whether someone has software installed or not.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

JANUARY 9, 2019

Unfortunately for many video producers, some brands can’t see past social video in its most basic form. A few months ago, I attended an event for Vox Creative’s Explainer Studio, the media company’s branded content arm. Video isn’t just an optional medium for duplicating the original information.

Video 111

Video Brand Branding YouTube 111

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Sword and the Script

JUNE 26, 2018

Many podcasts interview authors, but Roger Dooley tends to find authors that are generally more cerebral – literally and figuratively. Indeed, as Mr. Heinz said in that interview, you can’t buy a beer with an MQL. That’s my take on the interview roster Alan Hart lines up just about every week. (monthly | 30-40 minutes).

Marketing 85

Marketing B2B Interviews Content Marketing 85

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Overview: First started in 2013, This Old Marketing is THE podcast for content marketers. Breaking Brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Mark My Words

MARCH 3, 2021

Last week she travelled on her £50million private jet to interview Meghan, alongside Prince Harry. After retiring her chat show in 2011, Oprah, who lives with her long-term partner Stedman Graham, 69, now rarely conducts interviews. There is a lot for her brand to lose if the interview is just a bit of a patsy exercise.

Film 60

Film Interviews Exercises Radio 60

Mark My Words

AUGUST 2, 2021

It turned Depp into the mega-star of a blockbuster brand. He’d had flops with The Tourist (2010), Dark Shadows (2012) and The Lone Ranger (2013). The trial lasted 16 days, during which Heard accused Depp of attacking her on at least 14 occasions, between 2013 and 2016, under the influence of drink or drugs. Depp lost.

Film 60

Film Reputation Writing Instagram 60

Waxing UnLyrical

JUNE 25, 2014

For the most part, brands use it well. Hashtags that encourage consumers to “tell us why you love [brand]” have a tendency to backfire, as there will inevitably be people out there who don’t like your brand and will relish the opportunity to hijack your hashtag. Guest Post by Josh Lyon. Know who you are.

Social Media 83

Social Media Media Viral Tools 83

MaccaPR

JANUARY 6, 2015

Just as we did in 2013 with " PR and Social Media Counsel from MaccaPR''s Most Popular Posts ," we''re now taking a look back at the most successful recent posts on MaccaPR, according to our readers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3. The verdict?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

prTini

SEPTEMBER 24, 2014

Started in 2013, BuzzSumo is an up-and-coming tool I’ve kept my eye on since the beginning. Interviews: Become an expert by answering questions in your industry or pose a question to the community for an article you’re writing. Plus, a sample of wine at the store could taste completely different with the food you have planned.

Tools 72

Tools Viral Engineering Comparison 72

Journalistics

MARCH 2, 2013

Three months from now, the class of 2013 will walk across the stage to collect their diplomas and immediately have a panic attack when they realize it’s time to look for that first job out of college. Writing proficiency will be the difference between you getting a second interview and a rejection letter. Second, Internship Experience.

Pinterest 52

Pinterest Writing Interviews Social Media 52

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. Scott describes it as the art and science of injecting your ideas into a breaking news story to generate media coverage, get sales leads, and grow one’s business.

Television 40

Television Corporate Infographics Radio 40

Buzzstream

JANUARY 17, 2018

peaked in 2013, at 242 million units sold. This will surely build your personal brand and drive thousands of traffic to your website. It can even be in form of an interview with such an expert where they share their views on that topic. Although, videos and podcasts are gaining grounds, the demand for ebooks is still increasing.

eBook 108

eBook Infographics Pinterest How To 108