PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor—and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors. While this was wise, it’s only a first step.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Even more unnerving was that the anchor— and, on occasion, other journalists affiliated with the TV network—interviewed his agency’s clients on show segments. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors. While this was wise, it’s only a first step.

Journalism 40

Journalism Reputation Ethics Corporate 40

Waxing UnLyrical

FEBRUARY 4, 2013

While it’s technically not my first speaking engagement for 2013 (though it is the first public one), I am anticipating xPotomac (Feb. Last year, Jay Baer did a terrific interview with Mark Schaefer on his book, Return on Influence , and you should read both. 25 in DC) rather eagerly. They’re probably not even on Twitter.

Community 79

Community Nonprofit Twitter Measurement 79

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. A brand hashtag still appears regardless of whether someone has software installed or not.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them. 16: Ted Seward.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. His post features tips for how your brand can use YouTube and other social media channels to conquer your competition. #3.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

David PR Group

JANUARY 21, 2016

A few weeks back, I interviewed David Meerman Scott about his book, The New Rules of Marketing & PR , and one area I promised to revisit is known as newsjacking. But real-time communication is antithetical to the mega-corporate paradigm in which any message should reflect the consensus emerging from an extensive process.

Television 40

Television Corporate Infographics Radio 40

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “I launched All Things IC consultancy in 2013 because readers kept asking if I could translate my free articles into work they could pay for. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81

Frederik Vincx

DECEMBER 11, 2015

Use an integrated PESO model and start thinking of PR as a business driver, not just as a brand enhancer. Raf recently also got interviewed about this in the Wag The Dog Podcast. How about the communication for your next corporate event? It goes beyond earned media by including paid media, earned media, and owned media.

How To 60

How To Software System Employee 60

MaccaPR

SEPTEMBER 14, 2015

Marketers watched with astonishment this year as the Subway restaurant chain’s brand - once valued by Forbes at $6.8 billion, putting it on the magazine’s list of Most Valuable Brands - imploded, as the company flailed about when spokesperson Jared Fogle agreed to a plea deal involving child sex and porn. SUBWAY® (@SUBWAY).

Brand 48

Brand Branding Crisis Social Media 48

Mark My Words

DECEMBER 29, 2015

Cannes Lions was all about purposeful brands. Beyoncé , rated as 2015’s most powerful female musician, hasn’t given an interview since 2013. For some of the great blunderers of the year -corporates and celeb-prats- PR’s magical powers were unsurprisingly limited. What we crave is for brands to take responsibility.

Journalism 60

Journalism Wikipedia Film Interviews 60

ImPRessions - Crenshaw Communications

DECEMBER 29, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 218

Crisis Management Insurance Insurance Crisis 218

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

For P&G it was the bacon brand related to the “healthy eating lifestyle” of the American middle class family; another example was American Tobacco, with women’s rights expressed through the “liberty” made implicit by images of females smoking in public. The selfie as self-expression.

System 40

System Construction Public Affairs Publicity 40

ImPRessions - Crenshaw Communications

DECEMBER 31, 2019

They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen. This one’s a controversial entry for the winners’ column because reaction to the brand’s 2019 ad campaign was sharply divided. Those are harder to assess. Gillette Gets Woke.

Crisis Management 156

Crisis Management Insurance Insurance Crisis 156

Flatiron Communications

JANUARY 12, 2017

How organizations, corporations, and individuals can now bypass the journalistic filter to take their “owned” messages directly to the public, which, in turn, amplifies them in social media without regard for factual veracity, or worse, with the knowledge that what they’re sharing is purposely misleading. It prefers live TV interviews (vs.

Journalism 28

Journalism Guidelines Government Training 28