PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Polaris

NOVEMBER 17, 2014

According to a 2013 Technorati study , blogs are one of the most important online sources of purchase influence. While independent bloggers often have lower audience reach than legacy media, their communities are typically more involved. or mess up a blogger outreach program with poor targeting and lazy execution.

Media Relations 232

Media Relations Marketing Media Fashion 232

Critical Mention

OCTOBER 27, 2018

In 2013, to promote “Carrie,” a remake of the original 1976 version, its distribution company MGM Films created a Halloween surprise for customers who were taking a coffee break at a local coffee shop in New York. His agency focuses on blogging, sales and website pages and eBooks. MGM films staged a telekinetic surprise.

Film 131

Film Viral YouTube eBook 131

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? The addition rounds out the company’s monitoring suite which includes online print and social media monitoring. Critical Mention named Vishal Padhye as chief technology officer; Padhye joined the company in 2013 as a network and systems engineer.

Internal 147

Internal International Tools Software 147

MaccaPR

APRIL 2, 2015

Surrounded by podcasters, bloggers and marketers, I spent last week immersed in all things social at Social Media Marketing World. It began with an insightful keynote presentation on the top trends in social media in 2015 from Michael Stelzner of Social Media Examiner, the conference host.

Social Media 48

Social Media Pinterest Marketing Media 48

Shift Communications

JANUARY 12, 2017

A few years ago we published a blog post titled “ Public Relations and Media Relations: What’s the difference?” here on the SHIFT blog. The post highlighted how to differentiate between public relations and media relations – essentially explaining that media relations is just one of many public relations strategies.

Strategy 60

Strategy Publicity Media Relations Social Media 60

Shift Communications

OCTOBER 19, 2018

The first and most obvious are near real time social media channels. Marketing Newsletters: The Moz Blog, Marketing Land, Digiday, SHIFT Happens. Originally published January 15, 2013; updated October 19, 2018. After all, in actual surfing, the least exciting place to be is behind the wave. Jordyn Danielson.

Transportation 68

Transportation Google Trends Tools 68

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Holly’s one of those folks who started in marketing right at the beginning of social media. Where is she now?

Marketing 60

Marketing Leadership Creativity Internal 60

Waxing UnLyrical

DECEMBER 11, 2013

Ed: A version of this post originally ran on September 20, 2013 on Vikypedia.in. dollar (as of December 1, 2013). The falling rupee has hit many Indians, and seems to have caught up with the Indian media in the past few months. However, I believe that the PR agencies should take this as an opportunity rather than a challenge.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Melissa Agnes

AUGUST 14, 2014

There were a lot of research papers on crisis communication for organizations and government agencies alike. There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Rock the Status Quo

APRIL 23, 2015

Don’t Let The Plethora of Blog Posts Fool You It’s easy to tout the benefits of brand advocate programs – of which there are many – but there isn’t enough discussion around just how difficult it is to create and sustain one. Just mentioning it on social media isn’t enough.

Brand 100

Brand Branding Community Wikipedia 100

Melissa Agnes

APRIL 4, 2016

Within the first 30 minutes from the time the bombs went off in the 2013 Boston Marathon Bombings, there were reported to be over 500,000 tweets with the hashtag #bostonmarathon alone. How can they successfully position their agency as the voice of trust, credibility and leadership throughout the management of a high-profile crisis?

Crisis 100

Crisis Crisis Management Video Conference 100

Ishmael's Corner

MARCH 8, 2015

Taking a page from the music industry, I introduced our “greatest storytelling hits” in 2013 pulling from posts published before 2011. Now I’m going back to the well, showcasing some of my favorite posts published between 2011 and 2013. The Periodic PR Agency Plea, “Help Me Help You.”. LinkedIn Encourages Bad Behavior.

Storytelling 60

Storytelling Conference LinkedIn Pitching 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Two years ago, we found that Monday and Tuesday and early hours (7 to 9 a.m. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Two years ago, we found that Monday and Tuesday and early hours (7 to 9 a.m. In terms of timing, 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

NOVEMBER 4, 2015

In early 2013, we published a blog sharing what we felt were the worst times and days for press releases. That blog post is to this day (over two years later) one of the most highly trafficked page on SHIFT’s website. Two years ago, we found that Monday and Tuesday were the most popular days and early hours (7 to 9 a.m.

Data 60

Data LinkedIn Blogging Facebook 60

Shift Communications

DECEMBER 31, 2015

Want to see how to do this for your blog? Far before that in fact – our 2013 research showed that a range between 7am to 9am was ideal. cta] The post SHIFT Archives: The Best of Q4 2015 appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Here’s how. Savannah Whitman.

Measurement 60

Measurement Tools Agency Blogging 60

Waxing UnLyrical

DECEMBER 16, 2013

We’ve I’ve been up and down on the blogging front this year, and there are several #measurePR recaps we owe you. Why: On September 10th Jeff Cann , Manager of Strategic Agencies for Marketwired , joined us. Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013. Tuesday, Jan.

Measurement 86

Measurement Case Study Twitter Google 86

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages.

Interviews 88

Interviews Instagram Video Creativity 88

ReimaginePR

APRIL 18, 2015

He took home $19 million in 2013. Buffer is a social media scheduling app that has made waves for its storytelling and its rapid but sustainable growth. Blog PR Agency Advice income equality PR Advice values' Thing is, some of their people don’t feel that valued. Some struggle to make ends meet.

Company 120

Company Banking Employee Corporate 120

MaccaPR

MAY 23, 2016

After college I transitioned to a job at a life science marketing agency in Chicago and am now helping healthcare clients with their communications strategies here at Maccabee. According to the 2016 Trust Barometer published by agency Edelman Health, the general public’s trust in healthcare in the U.S. What does that mean?

Conference 80

Conference Healthcare Marketing Crisis 80

Shift Communications

MARCH 10, 2015

August 2013 : Facebook announces that it will feature more high-quality content, at the expense of content that isn’t as popular or well-liked. Here’s an example of my sharing one of SHIFT Communications’ posts about yesterday’s blog post: Attribution is important for finding Pages that shared content you liked.

Facebook 60

Facebook Advertising Advertising Technology 60

Sword and the Script

OCTOBER 4, 2022

But in its last full year as a publicly traded company in 2013, prior to its sale to GTCR (and eventual merger with Cision), it did roughly $187 million sales or a little more than the Muck Rack funding round. This blog post explains how software can recognize images. Presspage rolls Media Inquiries.

Technology 81

Technology Company Analytics Writing 81

5W PR

OCTOBER 26, 2017

By: Kelsea Bruce, Social Media Director. Through these partnerships, brands and their agency partners can select brand-aligned influencers to market products and services to loyal followings with targeted demographics. They give word-of-mouth validation and often lead to engagement and follower spikes on brands’ social pages.

Interviews 60

Interviews Instagram Video Creativity 60

Communications Conversations

JUNE 6, 2019

Last December, I celebrated my tenth year of blogging. I’m usually a sentimental guy, but apparently when it comes to my blog I lost that capacity. At any rate, I got around to reflecting on 10 years of blogging recently. I’ve written more than 1,200 blog posts in that timespan. And I’m so glad I did.

Blogging 133

Blogging Analytics Meeting Writing 133

ZudePR

JANUARY 21, 2016

But the overriding one – and the one that concerns me here in this blog post – is the amount I have read. I’d even started a running blog to practice. Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. These authors were blogging all the latest information. Truthfully.

Digg 104

Digg SEO System Reddit 104

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

ImPRessions - Crenshaw Communications

MARCH 10, 2017

This is true for the earned media we generate, the thought leadership content we produce for clients and for our own blog content. Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Harness the power of guest blogging.

Blogging 136

Blogging Writing Engineering Analytics 136

Mindful Marketing

SEPTEMBER 11, 2015

We like to say that we can handle any type of communications need a client has, ranging from overall strategy, to message development, public relations, thought leadership, internal communications, social media programs and content development. 2) fama PR was named a Best Place to Work in 2013 by Boston Business Journal.

Marketing 50

Marketing Wireless Software Journalism 50

Stuart Bruce

SEPTEMBER 14, 2015

The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work. Unfortunately, it’s also where many agencies PR are weak.

Digital PR 60

Digital PR Training Report Social Media 60

5W PR

NOVEMBER 23, 2021

It’s also the fastest growing among the larger social media platforms. Finally, don’t forget this is still a social media platform, that means it’s not just about advertising your product or service, it’s also about building an interactive group. Using Influencers in your Social PR Campaign. Engagement Stats.

Instagram 158

Instagram Publicity How To Social Media 158

PR Conversations

JULY 24, 2014

billion US) in sales in 2013. For most small- to medium-sized commercial galleries—particularly following the effects of the recent economic recession—it would be an absurd and extravagant expense to hire a PR agency. Contents are available on Sotheby’s website and its social media properties, such as its YouTube channel and blogs.).

Marketing 87

Marketing Communications Video Reputation 87

The Hoffman Agency

MARCH 10, 2017

By Samson Lam , Digital Strategist, The Hoffman Agency Singapore. When you think of brands that are absolutely crushing it on social media, the top 10 names (or 20) you think of are probably B2C, so there is little to no point in B2B companies embarking on them, right? It is a social channel after all — so be sociable.

B2B 49

B2B Social Media Strategy Media 49

Shift Communications

DECEMBER 22, 2014

Want to see how to do this for your blog? Our top posts from the first quarter of 2014 focused on social media and content. Facebook was busy in the first quarter of 2014, and when news of its updated news feed algorithm hit the airwaves, the media was buzzing. Top 50 Most Overused Words in Press Releases for 2013.

Content Marketing 110

Content Marketing Facebook Infographics Social Media 110

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? If you haven''t already, this is a great post to bookmark.

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48