PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. 2012, May 17). Southwest Airlines employees celebrate passenger’s 104th birthday. Run a social media contest and reward user-generated content. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

MaccaPR

JULY 2, 2014

As PR and marketing professionals – and consumers – we often forget about the sheer power and influence that Wikipedia has on our daily lives. Shareholders, employees and clients rely on your company’s Wikipedia profile to learn about your company’s strengths and weaknesses, successes and failures. Wikipedia'

Wikipedia 101

Wikipedia Marketing Ethics Facebook 101

The Proactive Report

JANUARY 5, 2015

Reputation is made up of many things – how your stakeholders perceive you, your brand, your products, your executives and employees and your actions. 73% of consumers say positive customer reviews make them trust a business more (up from 58% in 2012). Figure out where they’re active on social media.

Reputation 100

Reputation System Employee Airlines 100

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. 60 Minutes jokes aside, influencer marketing has become big business. I’m half-kidding.

Writing 60

Writing Marketing YouTube Creativity 60

Sword and the Script

APRIL 30, 2019

Vocus owned or acquired brands like PRWeb, Help A Reporter Out (HARO), iContact, and several lesser-known social media technologies. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. 2) SocialChorus adds new employee comms products. Onclusive has raised $21.4 all 210 U.S.

Industry 86

Industry Media Technology Employee 86

PR 20/20

SEPTEMBER 8, 2021

Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing. Register for Marketing AI Conference (MAICON) 2021 Virtual, Sept. Invest in your future! That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Communications Conversations

OCTOBER 13, 2014

Or, we see this type of content: Yep–so many brands attempting the real-time marketing thing. ” To try “real time marketing” (although, to be clear, I have never recommended going down the RTM road to a client). Suddenly, clients wanted to give real-time marketing a try. And failing.

Strategy 120

Strategy How To Guidelines Advertising 120

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Communications Conversations

DECEMBER 1, 2016

It really trained me to be aware of the big picture at all times, yet be able to adapt marketing tactics by region, language, and even by culture. Do you see yourself staying in social/digital marketing long-term? What’s the one social media trend most companies are over-looking or under-utilizing?

Public Affairs 60

Public Affairs Social Media Employee Hotels 60

Reputation Us

OCTOBER 18, 2016

While credit union merger counts have slowed since the 277 consolidations completed in 2012 – totaling 254 in 2013, 257 in 2014 and 235 in 2015 – 2016 brought an uptick in numbers. Be sure to include members of your communication, marketing, HR and legal teams. having the same core provider). in August).

Reputation 60

Reputation Communications Financial Internal 60

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?

Study 120

Study Writing Facebook Groups 120

Beyond PR

MAY 4, 2017

There are many ways: provide great customer experience on social media no matter whether a customer is having a great experience or not, engineer an influencer experience that immerses key audiences into your brand via an activation or content, or utilize data to refine strategy across your team. So how can we be a part of it?

Communications 61

Communications Hotels Technology Tools 61

Shift Communications

MAY 4, 2016

My recent tour of the USC Annenberg School’s Center for Public Relations only confirmed my hunch that our formerly-hidebound industry has been radically transformed via social media, content marketing, visual storytelling, better analytics tools and processes, etc. – and that this process is speeding up, not slowing down.

Data-Driven PR 0

Data-Driven PR Agency Travel Meeting 0

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. CEO Marissa Mayer banning employees from working remotely. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012.

Social Media 100

Social Media Employee Company Google 100

PR 20/20

MAY 12, 2016

Editor's note: The following is an excerpt from The Marketing Performance Blueprint , and was also published on the HubSpot Agency Post. The marketing services industry is in a state of flux. SMBs need partners that can deliver fully integrated solutions and in essence function as outsourced inbound marketing teams.

Agency 40

Agency Marketing Financial System 40

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. As a content marketer, the knowledge I bring to the table is what my clients want from me. Knowledge is money.

Writing 88

Writing Google Pitching Small Business 88

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Communications Conversations

APRIL 13, 2017

She started as an administrative assistant in 2012. We run two websites, develop over twenty.NET applications, manage over 40 social media channels and send more than 5.3 I also co-chair the AAN staff committee, which focuses on staff engagement and a quality work environment for all employees.

Case Study 113

Case Study Study Analytics Meeting 113

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. But when it comes to the top tier, competition is the same in every market. Tencent is therefore hailed “social media king” thanks to WeChat, QQ and its mobile games.

Pitching 36

Pitching Transportation Conference Report 36

Stuart Bruce

JANUARY 5, 2015

Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong. Why in 2015 are we still asking what is PR?

Reputation 60

Reputation Corporate Ethics Communications 60

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 2a) June 2, 2014: Vocus + Cision. 2b) September 8, 2014: Outmarket.

Technology 12

Technology Software Company Marketing 12

Solo PR Pro

OCTOBER 6, 2015

Other polls put the number even lower, with a 2012 Right Management survey finding only 35% of workers in the U.S. Newsletter,” social media, etc.). According to the 2014 edition of The Conference Board Job Satisfaction survey (and for the eighth straight year), less than half of US workers (47.7%) are satisfied with their jobs.

Survey 40

Survey Report Local Data 40

PR Job Coach

NOVEMBER 26, 2020

From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around. He served as a strategic adviser across a variety of business functions, leading the company's global social media strategy.

Corporate 274

Corporate Leadership Advertising Advertising 274

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122

ImPRessions - Crenshaw Communications

FEBRUARY 14, 2017

Since the Pebble Watch was launched in 2012 and became Kickstarter’s breakout success, the crowdfunding dream has captured the imagination of many cash-strapped entrepreneurs. Make sure the company is legit, with a tax ID number, business bank account and employees whose bios and backgrounds are verifiable.

B2C 192

B2C Community Banking Advertising 192

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. An expression of corporate values.

Video 149

Video Case Study Agriculture B2B 149

Where the Fishermen Ain't

FEBRUARY 21, 2016

Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. They could show their investors, partners, regulators, employees and even customers conclusive proof of their commitment, in a format that all those parties would trust.". What I Got Right.

Technology 20

Technology Writing Government Corporate 20

Where the Fishermen Ain't

FEBRUARY 21, 2016

Since 2012, the [Edelman annual Trust Barometer survey] has pointed to “A Person Like Yourself” as among the most trusted individuals. They could show their investors, partners, regulators, employees and even customers conclusive proof of their commitment, in a format that all those parties would trust.". What I Got Right.

Technology 20

Technology Writing Government Corporate 20

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. Excellence Theory is a much debated model of public relations practice.

Communications 60

Communications Analysis Web Handbook 60

Contently - Strategy

JUNE 11, 2020

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. You’re thinking of completely overhauling how you market your company. So I jotted down a list of PR/digital/SEO/content marketing influencers. Michael blogs at B2B Marketing Insider. Adam is a digital marketer.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

SEPTEMBER 15, 2021

We’ve extracted the most important healthcare content marketing trends using a combination of quantitative and qualitative data. We also identified common challenges while explaining ways healthcare marketers could overcome them. But if you work in healthcare marketing, life might not look all that different.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Frederik Vincx

DECEMBER 11, 2015

And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. They are adding owned media, paid media, and shared media to their traditional earned media offering. Each time an employee gets replaced, knowledge is lost. Some of the signals?

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. This is my first pass at answering the what and why questions as they related to Journalistics.

Blogging 58

Blogging Strategy How To Writing 58

Journalistics

JANUARY 27, 2016

Since graduating from college with a degree in Journalism and PR in 1997, I have been fortunate to work full-time in various public relations, marketing communications, technology marketing and digital marketing roles. This is my first pass at answering the what and why questions as they related to Journalistics.

Blogging 40

Blogging Strategy How To Writing 40

Cision

MAY 14, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. She is a sought-after speaker and author of How to Measure Social Media.

Social Media 120

Social Media Advertising Advertising Healthcare 120