Doctor Spin

APRIL 17, 2023

2012, May 17). In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MARCH 13, 2012

He has not asked me to write this, and has not approached me to say nice things about him. Social Media ROI is something I struggle with. It does mean I’m going to read everything I can find on the topic, starting with Olivier’s book and every post he mentions ROI in on his blog. He also blogs. .

Social Media 66

Social Media Media Measurement Groups 66

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 69

Blogging Strategy How To Writing 69

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. First off, thank you so much for having me on the blog for a Q&A.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Waxing UnLyrical

JULY 17, 2013

Ed: This post originally ran on June 4, 2012. If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. I don’t believe in ghosts.

Social Media 78

Social Media How To Media Twitter 78

Doctor Spin

DECEMBER 7, 2023

It includes skills in reading, writing , speaking, and communication. Please support my blog by sharing it with other PR- and communication professionals. These models are inspired heavily by the writings of Charlie Munger, Vice Chairman of Berkshire Hathaway and long-time collaborator of Warren Buffett and many others.

Wikipedia 52

Wikipedia Viral Blogging Leadership 52

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. Twenty years later, we have social media channels that reach everyone immediately. 2011 Update. In 2001, the theme was “No Place Like Home.”.

Communications 105

Communications Community Crisis Film 105

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. I enjoy writing. Having a blog has also led to new business.

SEO 100

SEO eBook Google Engineering 100

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? Taylor uses social media to connect one-on-one with 100 million fans at a time.

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Look at content; it used to mean a high-quality bylined article or op-ed, or maybe an upbeat blog post. Then there’s the content explosion.

Digital PR 168

Digital PR SEO Storytelling Instagram 168

Deirdre Breakenridge

FEBRUARY 12, 2015

Advertising agencies created ads for multiple outlets, public relations handled media inquiries and proactively sought after coverage, marketing agencies did a variety of things, but generally focused on brand identity and creative attention-garnering activities. This keeps the user engaged and also increases you social media visibility.

Tools 150

Tools Agency Instagram Groups 150

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. In recent years, the trend has been for website templates that blend news, press releases, blogs and resources together. If you want blogs, you don’t want press releases.

Study 139

Study Media Relations Media Measurement 139

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. Twenty years later, we have social media channels that reach everyone immediately. 2011 Update. In 2001, the theme was “No Place Like Home.”.

Communications 81

Communications Community Crisis Film 81

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Communications Conversations

JULY 23, 2019

Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Kayla’s positive attitude, bright mind and standout writing capabilities have made her a valuable asset both to Digi-Key and our team.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

FEBRUARY 26, 2013

Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. Be succinct, use photos, on and on down the list of cliched suggestions that have peppered many a blog post. It’s complicated. .” Why we share.

Viral 102

Viral Advertising Advertising Study 102

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Journalistics

JANUARY 24, 2016

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series. Which posts have your readers enjoyed least?

Blogging 40

Blogging Strategy How To Writing 40

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.

Instagram 60

Instagram Analytics Mobile Employee 60

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Holly’s one of those folks who started in marketing right at the beginning of social media. She held many different positions at the Mall of America and left as the senior manager of public relations and social media.

Marketing 60

Marketing Leadership Creativity Internal 60

ISEBOX

APRIL 13, 2016

When you write your content, find an angle that reaches into the target demographics’ human experience. As Finch Sells says in this 2012 article , appeal to one of the 8 areas of a person’s life they’re looking to improve. Talk/Write like a real live human. This goes for every type of business from blogs to Pharma.

Marketing 70

Marketing Pinterest Insurance Insurance 70

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

AUGUST 14, 2012

The second was a blog post by one of my Curry College PR superstars, Erika Kuzmicz , who finished her degree requirements in December 2011. six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98

Waxing UnLyrical

APRIL 9, 2012

I was going to write a post on Pinterest, which has piqued my interest. Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. Guest post by Brian Meeks. In fact, I’m certain of it.

Facebook 82

Facebook Pinterest Exercises Social Media 82

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Polaris

DECEMBER 14, 2014

Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Eden also recommends Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) that Engage Customers and Ignite Your Business, co-authored by Ann Handley and C.C.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PRSay

MAY 18, 2016

According to Cision’s State of the Media 2016 Report, 42 percent of reporters said communication professionals could improve their media relations by providing “information and expert sources.”. An internationally sought keynote speaker, her writing has appeared in Forbes, CIO and VentureBeat, as well over 500 authored blogs.

Data 106

Data Meeting Measurement Guidelines 106

Prohibition

APRIL 2, 2017

While we do ‘the traditional stuff’ very well indeed,… Tags: pr, online, press, skills, clients, job Prohibition PR MD Writes Chapter for Best-selling Book! Share This Too’ is a practical guide to social media, supported by the Chartered Institute of Public Relations (CIPR).

Social Media 48

Social Media Agency Consumer Fashion 48

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Writing 88

Writing Google Pitching Small Business 88

Communications Conversations

MAY 5, 2016

Especially with social media, my goal is to have an answer prepared for the “Why should I care?” You’ve been blogging at shishkabobgirldad since 2012. Why did you start your blog, and how has it impacted your day job? I found myself at a point in my career where I was writing less and missed it.

LinkedIn 60

LinkedIn Education Agency Blogging 60

ZudePR

DECEMBER 30, 2016

Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Social Media & Self-Awareness by Gary Vaynerchuk (10 March 2016) £13.60. Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing.

Writing 84

Writing Google Meeting Airlines 84

Beyond PR

MAY 4, 2017

There are many ways: provide great customer experience on social media no matter whether a customer is having a great experience or not, engineer an influencer experience that immerses key audiences into your brand via an activation or content, or utilize data to refine strategy across your team. So how can we be a part of it?

Communications 61

Communications Hotels Technology Tools 61

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. More specifically, can we use machines to write blog posts at scale?”. Production: Creating, curating and optimizing content, including blog posts, emails, landing pages, video and advertisements. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53

Stuart Bruce

OCTOBER 20, 2015

In Walmart’s case its then VP of Corporate Communications, David Tovar, used the Walmart Today blog to publish the New York Times opinion editorial with all of the inaccuracies blatantly marked with sarcastic comments in red pen. It failed because Ed Staite used his Twitter account and blog to rebut the Sunday Times’ allegations.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60