PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. Social media in general is the perfect tool today PR professionals.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Doctor Spin

APRIL 17, 2023

2012, May 17). In addition to providing strategies for building “zombie loyalists,” Shankman also offers advice for engaging with customers on social media , handling negative feedback and criticism, and creating a customer service culture within your organisation. link] Nordstrom.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

MARCH 13, 2012

He has not asked me to write this, and has not approached me to say nice things about him. Social Media ROI is something I struggle with. I know that your social media efforts must be tied to your business goals and help support those goals, but that’s no longer enough for me. Work and stuff.

Social Media 66

Social Media Media Measurement Groups 66

Waxing UnLyrical

JULY 17, 2013

Ed: This post originally ran on June 4, 2012. If you’re a clever cookie, you already have figured out the rest of the story at this point: Social media philosopher ponders how to push his message into the future. Social media philosopher realizes he does this all the time with business. I don’t believe in ghosts.

Social Media 78

Social Media How To Media Twitter 78

Cision

DECEMBER 23, 2015

Use the money you save on other aspects of your marketing, like social media ads or hiring a content marketing writer. Maybe you’ve taught yourself how to write press releases and how to pitch journalists , which you didn’t know how to do before. Images: Jonas Nordlund , 401(K) 2012 ( Creative Commons ).

Employee 120

Employee Pitching Writing Content Marketing 120

Cision

MARCH 29, 2016

– Richard Toohey, writing in Public Relations Quarterly , Fall 1972. In a 2012 study of medical research press releases, 25 percent were determined to be embellished. Leanne Tritton (2012) of IMG recommends “brutal honesty” when it comes to press releases. In 2016, communication has many more moving parts.

Retail 120

Retail Pitching Print Writing 120

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. Twenty years later, we have social media channels that reach everyone immediately. 2011 Update. In 2001, the theme was “No Place Like Home.”.

Communications 105

Communications Community Crisis Film 105

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Any marketer knows it’s impossible to manage social media and complex targeted outreach without marketing automation software and other tools. Earned media, paid media, and owned content can be enhanced and amplified through social tools and techniques. PR will embrace paid media.

B2B 120

B2B Customer Service Software Technology 120

Deirdre Breakenridge

FEBRUARY 12, 2015

You’re the founder of a rapidly growing small agency with a respectable, but still emerging web-based presence across standard social media platforms. This keeps the user engaged and also increases you social media visibility. Lets play executive for a second. 2) Instagram. 4) SnapChat.

Tools 150

Tools Agency Instagram Groups 150

Melissa Agnes

AUGUST 14, 2014

There were also a lot of papers and studies on the use of social media for general communications and customer/stakeholder engagement, and my interviewees varied. For example, one case study stopped at the year 2012 even though the research was done in 2013 and the case continued to progress through that time.

Crisis Communications 251

Crisis Communications Crisis Communications Case Study 251

Communications Conversations

NOVEMBER 4, 2016

You know one easy way you can tell if an internet, social media or tech trend has “jumped the shark?” Just watch this 60 Minutes segment on “social media influencers” and try not to laugh. Yeah, the Beyonce who signed a 10-year, $50 million deal with Pepsi in 2012. I’m half-kidding.

Writing 60

Writing Marketing YouTube Creativity 60

Polaris

MARCH 20, 2015

If you don’t, your company could be burned, as mine was when Google’s Penguin update came along in 2012. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. I enjoy writing. That ignorance was a mistake.

SEO 100

SEO eBook Google Engineering 100

Cision

MARCH 31, 2017

Hoffman is a veteran of the industry, previously working as the Executive Producer of Weekend News at CBS, and helping to re-launch CBS this morning back in 2012. This week, Sharon sat down with me to discuss her passion for the industry, how social media has changed journalism, and how to stay ahead in the industry!

Television 120

Television Social Media Sports Travel 120

Bianchi Biz Blog

FEBRUARY 21, 2022

We are part of the Endeavor Business Media Commercial Vehicle Group covering trucking and fleet industries. My main coverage and writing focuses are the transportation technology world, and government and regulations related to the trucking and freight industries, along with other website and magazine duties.

Meeting 94

Meeting Transportation Media Sports 94

The Resolution Blog

AUGUST 11, 2015

Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.

SEO 120

SEO Comparison Handbook Google 120

wiredPRworks

SEPTEMBER 11, 2021

Producing a letter took time to write, print or copy and mail. Each year, I write a brief reflection on the year’s main events. 2012 Update. The writing is brilliant. Twenty years later, we have social media channels that reach everyone immediately. 2011 Update. In 2001, the theme was “No Place Like Home.”.

Communications 81

Communications Community Crisis Film 81

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. When I was asked to speak outside of the U.S.,

Interviews 105

Interviews Ethics Government Internal 105

PRSay

JANUARY 6, 2021

We even write emails with more thought. Works like Daniel Kahneman’s “Thinking Fast and Slow” (2011) and Jonathan Haidt’s “The Righteous Mind” (2012) show that they — and our target audiences — are not. Social media channels, where posters strive to look better than real life, have honed skepticism among users.

Communications 197

Communications Viral Fashion Public Affairs 197

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). 1: Social advertising copywriting skills and an ability to manage social media advertising campaigns. I think I whiffed on the “mobile” skill set in 2012.

Analytics 60

Analytics Instagram Mobile Employee 60

Bianchi Biz Blog

OCTOBER 24, 2022

I covered Hurricane Sandy in Connecticut in 2012. That was my first experience really using social media and the publication’s website to break news and keep residents in the community informed. In my role today, the most fun stories I get to write come from test-driving trucks.

Meeting 59

Meeting Automotive Transportation Newspapers 59

Cision

JUNE 22, 2015

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. It was the Charlie XCX of social media platforms.

Instagram 120

Instagram Fashion Sports Pinterest 120

Sword and the Script

MAY 11, 2019

Consider your audience – you know them better than anyone else – and write quality announcements about the things your company does that matter to them. How to Generate Media Referenceable B2B Customers with a Blog. 2) Earned media can drive sales. 12 Things You Should do to Amplify a Media Mention Once You’ve Earned It.

Study 137

Study Media Relations Media Measurement 137

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. Holly’s one of those folks who started in marketing right at the beginning of social media. She held many different positions at the Mall of America and left as the senior manager of public relations and social media.

Marketing 60

Marketing Leadership Creativity Internal 60

Cision

JANUARY 8, 2016

Social media platforms have altered the way media outlets operate. In 2015, 51 percent of reporters claimed they couldn’t complete their assignments without turning to social tools, compared to just 28 percent in 2012. But do your pitching tactics reflect this shift? Generalized, Mass Tweets.

Pitching 60

Pitching Report Twitter Social Media 60

Bianchi Biz Blog

MARCH 7, 2022

As managing editor of Heavy Duty Trucking magazine and TruckingInfo.com, she writes trucking news and features, manages e-newsletters and social media, coordinates magazine production, and helps to develop content for events and multimedia projects. Can you tell us what types of stories, trends or issues are on your radar now?

Meeting 81

Meeting Automotive Media Transportation 81

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Two social accounts cross in the night , and a re-tweet or Like is born – why is that? Facebook insists it has the answer: write better content. Sufficed to say that as dry as I write, I probably won’t be going viral anytime soon.

Viral 102

Viral Advertising Advertising Study 102

Cision

JUNE 29, 2015

. “Talking about ourselves—whether in a personal conversation or through social media sites like Facebook and Twitter—triggers the same sensation of pleasure in the brain as food or money” – Robert Lee Holz, “Science Reveals Why We Brag So Much,” Wall Street Journal, 2012. What do you think of me ?

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

NOVEMBER 27, 2012

The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th. Recap of #measurePR on Oct.

Pinterest 79

Pinterest Measurement Analysis Community 79

Cision

APRIL 4, 2016

Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be. Berger, J., & Milkman, K. What Makes Online Content Viral? doi:10.1509/jmr.10.0353. doi:10.1002/pa.1471.

Viral 120

Viral Journalism Advertising Advertising 120

Waxing UnLyrical

APRIL 9, 2012

I was going to write a post on Pinterest, which has piqued my interest. Imagine the not so distant future, say October 2012, and my Henry Wood Detective series has started to get some traction. One day, possibly Thursday Oct 4, 2012, a woman in Devonshire, U.K. Guest post by Brian Meeks. In fact, I’m certain of it.

Facebook 82

Facebook Pinterest Exercises Social Media 82

ISEBOX

APRIL 13, 2016

When you write your content, find an angle that reaches into the target demographics’ human experience. As Finch Sells says in this 2012 article , appeal to one of the 8 areas of a person’s life they’re looking to improve. Talk/Write like a real live human. What makes you interact with posts on Social Media?

Marketing 70

Marketing Pinterest Insurance Insurance 70

PR 20/20

SEPTEMBER 8, 2021

Consider how much time and money you and your team spend performing repetitive marketing tasks such as: creating social media updates, writing blog posts, personalizing emails, developing advertising copy, managing digital media spend, optimizing web pages, testing creatives, and extracting insights from analytics.

Financial 52

Financial Conference Agency Resources 52

Polaris

DECEMBER 14, 2014

Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Most useful offline resource: Social Media Explained, by Mark Schaefer. He recommended Social Media Explained since it’s a great “how-to” book. #9 9 Hugh Anderson.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Prohibition

APRIL 2, 2017

While we do ‘the traditional stuff’ very well indeed,… Tags: pr, online, press, skills, clients, job Prohibition PR MD Writes Chapter for Best-selling Book! Share This Too’ is a practical guide to social media, supported by the Chartered Institute of Public Relations (CIPR).

Social Media 48

Social Media Agency Consumer Fashion 48

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. We are dedicated to providing high quality copywriting/content writing for both humans and search engines.

Writing 88

Writing Google Pitching Small Business 88

Waxing UnLyrical

AUGUST 14, 2012

six months early, immediately segued from Intern to Account Coordinator with Boston-based The Castle Group in January 2012, and walked across the stage to receive her diploma in May. I write frequently myself about the people aspect of our business, most recently for Waxing UnLyrical , but also for my own blog, A Professor’s Thoughts.

Publicity 98

Publicity Pinterest Nonprofit Twitter 98