Sword and the Script

MAY 11, 2019

On the other hand, measuring some PR activities, like earned media , is far more challenging than other forms of marketing and communications. 93% of sales reps say they leverage their company’s media coverage in communications with prospects.” Because these external award announcements have an effect on employees!

Study 138

Study Media Relations Media Measurement 138

Sword and the Script

APRIL 30, 2019

Next, it can “automatically deliver this content to more of its target audience using digital media amplification,” according to a blog post by Onclusive CEO Dan Beltramo. million in venture capital, in four rounds of funding since 2012, according to Crunchbase. Learn more: press release , blog post. Onclusive has raised $21.4

Industry 85

Industry Media Technology Employee 85

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Consumer expectations, communication preferences and buying behaviors have changed forever. That tagline has never been more relevant than it is today.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

FEBRUARY 29, 2016

Here’s the new list of skills for the PR pro of the future (with notes about what’s been updated and deleted from that initial list in 2012). I think I whiffed on the “mobile” skill set in 2012. As I pointed out on the blog last week , I see virtual work environments as as HUGE trend in the next 5-7 years.

Analytics 60

Analytics Instagram Mobile Employee 60

Communications Conversations

OCTOBER 13, 2014

Again, it was a half-day presentation, so I’m not going to blog about the whole thing today, but I did want to discuss the 10,000-foot view. And boom–client expectations were even crazier than they already were before that 2012 Super Bowl (which is saying a lot). And, of course, I offered up ideas on how to best fix it.

Strategy 120

Strategy How To Guidelines Advertising 120

PR in High Definition

JULY 24, 2019

A decade after that conversation, during an address at Cambridge University in 2012, Stephen Hawking said, “look up at the stars not down at your feet. I wish I’d known that in 2002 but it was still a useful learning in 2012. Because of these multiple touchpoints, there is a greater emphasis on consistency in your communications.

Reputation 48

Reputation Measurement Media Relations Agency 48

Waxing UnLyrical

DECEMBER 11, 2013

In August, the TV 18 group laid off around 500 employees, including several of those responsible for its features programming. Ltd discontinued the publication of three foreign titles, Marie Claire, Geo, and People —around 130 employees were laid off—and also converted its personal finance magazine from a fortnightly into a monthly.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

PR 20/20

SEPTEMBER 8, 2021

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Consumer expectations, communication preferences and buying behaviors have changed forever. That tagline has never been more relevant than it is today.

Financial 52

Financial Conference Agency Resources 52

Shift Communications

SEPTEMBER 23, 2016

I started at SHIFT in June 2012. I graduated the month prior from Boston University where I studied PR and Communications. Usually when you’re a new employee at SHIFT, your manager walks you around the office to introduce you to everyone, so we got the joke a couple of times ‘Oh, did you plan your outfits for her first day?’

Interviews 60

Interviews Resources Writing Course 60

Cision

JUNE 29, 2015

Good communication is predicated on goodwill that you generate with many different stakeholders. Want more crisis communication tips? … liking and voting (137 billion Facebook likes and 36 billion Instagram likes per month) and talking (15 billion tweets per month and 38 million WordPress blogs per month).”

Study 120

Study Writing Facebook Groups 120

Waxing UnLyrical

MARCH 5, 2013

Two articles have recently drawn my attention to a problem I’ve seen in the myriad posts making the rounds in the business/marketing/PR communities. CEO Marissa Mayer banning employees from working remotely. Some of them have even taken companies from bankruptcy in early 2008 to billing $500K in 2012. He also blogs.

Social Media 100

Social Media Employee Company Google 100

Polaris

DECEMBER 14, 2014

Every business owner (in fact, every person who is in business either for themselves or as an employee), needs to establish their “Why.” Eden cheated just a little since this book is actually a memoir published in 2012 (that’s OK, Eden, we’re just looking for a good read). Here, here! 5 Sarah Arrow.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Waxing UnLyrical

FEBRUARY 7, 2013

— 2012 was an incredible year for me. I found myself covered with social media calendars, PR pitches, blog posts, website projects, advertisement assignments, and what felt like a million clients to call. They want to know effective means for communicating their vision. They want to sell products.

Writing 88

Writing Google Pitching Small Business 88

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. When I downloaded WeChat in 2012, it was no more than an alternative IM app that can make free internet calls. Basically, Hoffman pays you to work abroad. Until next time.

Pitching 36

Pitching Transportation Conference Report 36

PR Conversations

MAY 1, 2017

A comment left by New Zealand PR consultant, Catherine Arrow , on a recent post on my personal Greenbanana blog indicated that the topic (the language of grief and a biopsychosocial perspective on mental health issues) was worthy of further investigation. And that’s just managing the process.

Crisis 63

Crisis Crisis Management Leadership Training 63

Communications Conversations

JULY 19, 2018

I was the lowest-ranking employee in Toro’s history to stand before the Board and make strategic recommendations, and this had less to do with how awesome I am – it was mostly attributed to being in the right place at the right time. Would you recommend a career in social media to today’s young grads? What’s a fax machine?

Social Media 60

Social Media Media B2B Content Marketing 60

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

For example, the Canadian Public Relations Society’s Code of Ethics states that a PR professional “shall deal fairly and honestly with the communications media and the public” and “neither propose nor act to improperly influence the communications media.”. The boundaries between journalism and public relations are increasingly porous.

Journalism 40

Journalism Reputation Ethics Corporate 40

Stephen Waddington

AUGUST 27, 2018

This is the paper that I wrote for my CIPR Chartered Practitioner assessment in 2012. i] The model describes the different forms of communication between an organisation and its stakeholders. Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees.

Communications 60

Communications Analysis Web Handbook 60

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications. Video also works well as an internal tool for company announcements or simply to show accessibility, as Intuit CEO Brad Smith does in his “ new employee welcome message.”

Video 149

Video Case Study Agriculture B2B 149

ZudePR

MAY 31, 2015

You should read this article if: You’re interested in hearing the exclusive thoughts of 36 of the world’s leading communications experts. Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Communications Conversations

JULY 23, 2019

Kayla Krosschell , Digi-Key Electronics PR & Marketing Communications Specialist. Kayla’s exceptional work has established her as a go-to source for writing, corporate communications, integrated marketing campaigns and media relations counsel within Digi-Key. Katie Zess , social media strategist, Renewal by Andersen.

Transportation 122

Transportation Social Media Corporate Agency 122

PR 20/20

MAY 12, 2016

In the press release introducing the 2012 report, Donovan Neale-May, CMO Council executive director, states, “There’s an underlying level of frustration among senior corporate marketers worldwide when it comes to agency contributions to business value creation, strategic thinking, and digital marketing development.”. 3) Find Tech-Savvy Firms.

Agency 40

Agency Marketing Financial System 40

Stuart Bruce

OCTOBER 20, 2015

Amazon is the latest big company to use modernised crisis communications to rebut attacks in mainstream media. This was no rapid rebuttal piece, but instead a carefully researched take down of the credibility of the New York Times reporters and the ex-Amazon employees they had used as sources.

Crisis Communications 60

Crisis Communications Crisis Communications Media 60

Shift Communications

APRIL 10, 2015

This week we celebrate the 12 th anniversary of the founding of SHIFT Communications. More recently, the single biggest milestone of note has to be the 2012 formation of the SHIFT ESOP, which made every SHIFTer an owner of the firm. And what a ride it’s been! It was a time of high anxiety. It has served us well. Todd Defren.

Data-Driven PR 60

Data-Driven PR Communications Agency Social Media 60

Cision

AUGUST 26, 2015

We meet every Sunday night to discuss a different blogging topic, we welcome anyone that wants to learn or help others. Seth’s Blog: Every marketing challenge revolves around these questions [link]. He was one of the Apple employees originally responsible for marketing the Macintosh in 1984. Founder of #Blogchat.

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 58

Blogging Strategy How To Writing 58

Frederik Vincx

DECEMBER 11, 2015

The goal is to make your team adaptable for increasingly fast changing communication requirements. Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). A large part of your audience communicates via this medium. Long form blog posts? The result? Choose workflow experiments.

How To 60

How To Software System Employee 60

Journalistics

JANUARY 27, 2016

You lived through my value-sized “How to Create an Editorial Strategy for Your Blog: Part One” post and have come back for more – I like your determination. In either case, welcome to “How to Create an Editorial Strategy for Your Blog: Part Two.” What is your blog all about?

Blogging 40

Blogging Strategy How To Writing 40

Contently - Strategy

JUNE 11, 2020

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 93

Healthcare Content Marketing Industry Trends 93

Contently - Strategy

SEPTEMBER 15, 2021

However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites. Oscar, founded in 2012, has a very simple tagline: “Health insurance made easy.”

Healthcare 52

Healthcare Content Marketing Industry Trends 52

Buzzstream

MAY 25, 2021

Single page execution : most examples of interactive content will be executed within a single page because the interactivity allows for multiple visuals, data points or stories to be communicated within it. The attributes of blog posts. The advantages of a blog post as a format.

Infographics 160

Infographics Data Blogging Mobile 160

PRSay

MAY 18, 2016

The focus on data within the public relations industry has occurred for a number of reasons, including: A shift to digital and advanced technologies provides communication professionals with greater access to information about their audience and efforts. If data is communication fuel, analysis is the racecar that gives it purpose.

Data 92

Data Meeting Measurement Guidelines 92