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More Human

PR 20/20

In February 2011, two of Jeopardy!’s This innovative vision attracted clients and employees alike, and the business grew. Karen Hao, the AI reporter for MIT Technology Review, moderated a panel discussion on the ethics of AI. In hiring five of his current employees, Roetzer chose fellow Bobcats. A coincidence?

Ethics 52
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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Growing smarter.

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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The Reputation Institute, a reputation measurement and management services firm has published the study since 2011. Among other things, it increases customer loyalty, attracts shareholders and helps recruit and retain top-tier employees. With strength in numbers, collective employee efforts can achieve substantial results.

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Future of PR: 2020 edition

Stephen Waddington

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

My focus at PR 20/20 will be on vision, growth strategies, leadership team development, employee recruiting, business development, and AI integration into operations and services. Building more personalized campaigns, in ethical and responsible ways, that deliver greater value to consumers. Growing smarter.

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15 Up-and-Coming PR and Social Media Marketers to Watch

Communications Conversations

From helping communicate “the move” – when Sleep Number’s corporate employees moved from their Plymouth HQs to downtown Minneapolis – to hosting IG-live sessions at the Super Bowl, Jordan is building a great foundation for a well-rounded comms career. Jordan has a true passion for communication and sports!

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Double-dipping exposes reputation risk in blurred boundaries of PR and journalism

PR Conversations

For public relations practitioners committed to ethics and professionalism, the natural first instinct was self-righteous shock. Most codes of ethics are clear about why this is wrong. Transparency helps—but it’s not enough. In many sectors, there are rules about conflicts. Here is a personal example: I sit on a university board.