Deirdre Breakenridge

MAY 1, 2017

Through our Facebook Live show, we can share our unique insight into the social media news and trends that make up engaging social strategies for our clients and our internal team. In 2010, Courtney met her now business partner, Stephanie Abrams Cartin who shared the same insight and vision of a future in the field.

Video 283

Video Facebook Social Media Creativity 283

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

Sword and the Script

SEPTEMBER 19, 2022

The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. How will that be measured? These findings echo last year’s JOTW Strategy Communication Survey, published in June of 2021. Email open rates course.

Survey 81

Survey Corporate Communications Financial 81

Doctor Spin

JANUARY 16, 2024

This perspective is particularly relevant in analysing player interactions, strategies, and the impact of group behaviour on individual choices. From a mathematical standpoint, particularly game theory, the focus is on strategy, probability, decision-making, and the logical structure of the game. Public relations excellence 2010.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Sword and the Script

FEBRUARY 2, 2022

In 2010, Vocus acquired the Help a Reporter. For example, the domain authority (DA) metric invented by Semrush rival Moz, has become the defacto standard for measuring the quality of third-party sites. She previously served as the company’s chief strategy officer. Case in point?

SEO 139

SEO Content Marketing Marketing Software 139

Shift Communications

MAY 11, 2017

Time will tell, but compare Snapchat’s early reported numbers to Facebook’s numbers when it first went public; Snapchat’s growth rate is half of what Facebook’s was in 2010. Currently, advertisers still need to cross hurdles to advertise, and measurement is still far below what other social platforms offer.

Advertising 97

Advertising Advertising Facebook Social Media 97

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# If it’s going to be good, it has to be customized).

Measurement 77

Measurement Publicity Web Analytics 77

Sword and the Script

JANUARY 3, 2023

Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. PR is a broad field that encompasses many different tactics and strategies for managing communication between an organization and the public. It’s not a bad take.

Interviews 104

Interviews Publicity Technology Social Media 104

Sword and the Script

JANUARY 31, 2023

Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. He “held the same position at Falcon.io, a company he founded in 2010. In this role, Bryan will lead Muck Rack’s go-to-market strategy across its Sales and Customer Success teams. PR measurement.

Software 78

Software Case Study Technology Tools 78

Sword and the Script

NOVEMBER 11, 2017

If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. One of the earliest I recall is a PRWeb study of press releases in 2010 that found multimedia, including images and video, improved time on page by almost 30 seconds. 3) Marketing assumption: influencers can be purchased .

Study 65

Study Marketing B2B Apparel 65

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here. Have any questions?

Google 109

Google SEO Engineering Measurement 109

Cision

JUNE 3, 2015

Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. We have a little bit of a different strategy, though. Our strategy is to be there and support our athletes and folks who are using chocolate milk for recovery. It overperforms for us.

Instagram 120

Instagram YouTube Twitter Social Media 120

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010. received 13 percent.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 22, 2010

It’s literally a little book, easy to carry around in a bag and dip into whenever you need some inspiration… and it’s about practical strategies. Lindy Dreyer (left) and Maddie Grant, CAE, are “A-list” association/non-profit bloggers on social media strategy, social media marketing and innovation.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. There’s Snow White and the Seven Dwarves, of course.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Mark as read Approve comment Richard, my pleasure and I love the Bologna 2010 blog. Roth’s Get Rich Slowly.

Blogging 85

Blogging Facebook Twitter Measurement 85

PR Conversations

JULY 24, 2018

Sure, designing IT is tricky but is it so much more tricky than designing communication strategies that actually change behaviour? When I ask my CIPR internal comms certificate groups who has a comms strategy or who has SMART objectives – why do so few hands go up? (To We should call this out whenever we hear it. I don’t believe so.

Publicity 46

Publicity Study Government Internal 46

Waxing UnLyrical

SEPTEMBER 7, 2010

Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers. But if you have a good system going internally, then being social, as opposed to simply going social, is a very smart business strategy. Who’s in customer service?

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 61

Social Media Media Crisis Energy 61

Waxing UnLyrical

OCTOBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Trick or Treat October 31st, 2010 Tweet Today’s Hallowe’en. How to celebrate Halloween social media style , from New Media Strategies. Why: pure fun. pts Settings.

Small Business 51

Small Business Tourism Measurement Social Media 51

Sword and the Script

OCTOBER 27, 2015

Measures of effectiveness stemming from awareness efforts were hard to quantify and left a business with little in the way of tangible evidence such investment had a business impact. What many call “demand generation” is measured in “leads.” Research suggests buyers are engaging more and more content prior to making a purchase.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Prohibition

DECEMBER 13, 2021

This crisis plan should be based on a comprehensive business risk assessment and should be aligned with the business strategy and other company policies. It may also involve building a strategy to strengthen the company’s ability to manage crises in the future. There are six stages of a crisis management strategy.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

DECEMBER 4, 2010

The strategy could have been so much more powerful had they better harnessed the camaraderie that goes with social networking. Tweets that mention Snapping at Synapses: Why Digital Death Sucks | Waxing UnLyrical -- Topsy.com says: December 4, 2010 at 11:14 am [.] Best UnTweet Tuesday | DeeGospelPR says: December 7, 2010 at 10:41 am [.]

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

JANUARY 24, 2011

As smart WUL readers know, technology does not equal strategy, and it won’t solve all your organization’s problems. Erica Holt has more than eight years’ experience developing digital marketing strategies for health, non-profit and public sector clients. Image: Brad Stabler via Flickr, CC 2.0 She lives in Takoma Park, Md.,

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. What metrics do they use to measure those goals? In 2010, the Into the Gloss blog allowed the company to build credibility and trust with an audience of beauty lovers and consumers.

Content Marketing 145

Content Marketing Marketing Case Study Internal 145

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro. Whats not to like?

Facebook 108

Facebook Twitter Blogging Social Media 108

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

Doctor Spin

NOVEMBER 22, 2023

This refers to measuring and evaluating attentional processes, often in clinical or educational settings, to identify attention deficits or disorders. Rather than making hasty decisions based on anecdotal evidence, there’s a need to base organisational strategies on solid research. Attention according to the assessment tradition.

eBook 52

eBook Groups Biotechnology Resources 52

Cision

DECEMBER 27, 2017

In 2010, Professor Neeru Paharia was the lead author on a paper titled “The Underdog Effect: The Marketing of Disadvantage and Determination through Brand Biography” and published in the Journal Of Consumer Research. Few critics actually view Amazon’s often profit-neutral growth strategy as a bad move for the company.

Marketing 180

Marketing Skype Customer Service Brand 180

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Until three weeks ago. in Communication program.

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

AUGUST 12, 2015

However, there should be concrete yardsticks by which to measure such efforts. CommPRO’s overall content strategy is a collaborative effort. We measure our sales success based upon the engagement success of our sponsor partners and the participation of the CommPRO community in our monthly events. Consumption metrics .

Radio 40

Radio Mobile Media Sports 40

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? But how do they measure and evaluate? How do they make it happen?

Travel 79

Travel Case Study Creativity Advertising 79

Cision

NOVEMBER 10, 2016

One such decision would be to determine what kind of content strategy would generate more leads and facilitate more sales. But you can’t make a well-informed decision or craft a strategy unless you democratize data. A/B/n testing with multi armed bandit techniques is often effective in present-day content strategies.

Data 292

Data Big Data Strategy How To 292

Waxing UnLyrical

SEPTEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Problem With PR September 14th, 2010 Tweet You know what the problem with PR is? and then creating and implementing a holistic PR strategy that works towards these ends. Most PR pros (and firms).

Facebook 106

Facebook Twitter Education Industry 106