PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

Measurement 133

Measurement Social Media Blogging Mobile 133

wiredPRworks

JUNE 25, 2016

How does social media change the world - in good ways? Looking back to 2010, one of the most inspiring events I've ever been a part of was a collection of social media for social good experiences from around the world. Global Social Media for Local Social Good. Social Media Club Chicago.

Local 40

Local Social Media Media Internal 40

MaccaPR

JUNE 16, 2016

Vertical social networks can help marketers break down traditional communication and access barriers by creating industry-specific havens of likeminded audiences. The Promise of Vertical Social Networks for Marketers. Doximity: An Overview for Marketers. physicians representing more than 40 specialties.

Social Media 48

Social Media Healthcare Marketing Media 48

PRSay

JANUARY 9, 2020

At the risk of sounding old, 2010 seemed like just yesterday. Organic reach on social media was also still possible for brands. For the last couple of years, influencers have been a go-to for marketers as ambassadors for their products or services. Social activism. Yet, in reflection, so much has changed.

Trends 167

Trends Nonprofit Consumer Newspapers 167

PR for Anyone

SEPTEMBER 8, 2022

You’ve landed in the media. I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. Of course I’ve been on 1000’s of media outlets since then but that’s one of the biggest so I want people to see it, again and again.

Media 130

Media YouTube Video Interviews 130

Shift Communications

MAY 11, 2017

Snapchat, the shiniest new object in social media (at least as far as publicly-traded companies go), held its first earnings call since its initial public offering (IPO). They’ve focused their efforts on North America and the EU markets as a result, excluding other markets as focuses for now. User Growth.

Advertising 97

Advertising Advertising Facebook Social Media 97

Sword and the Script

SEPTEMBER 19, 2022

They polled 123 respondents including people in PR, investor relations, marketing – and also security analysts and investors. The report highlights three including the following: 84% say the “perceived credibility of management team”; 81% say a “clearly articulated strategy and business plan”; and. What are those non-financial factors?

Survey 82

Survey Corporate Communications Financial 82

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. If they just posted something awesome on social media, like receiving a prestigious reward, we are one of the first to congratulate them! How does analytics drive PR strategy?

Analytics 227

Analytics Measurement Pitching Travel 227

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.

Interviews 100

Interviews Publicity Technology Social Media 100

5W PR

AUGUST 1, 2019

Many PR professionals swear by the Barcelona Principles, a set of seven voluntary guidelines created in 2010 by a team of PR practitioners. Still, the rejection of AVEs is problematic for three reasons: user experience, buyer experience, and the free market.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Cision

JULY 19, 2016

In this interview, Lynda discusses how technology has transformed PR, why the press release is not dead and the strategies brands should adopt to improve their campaigns. As consumers are bombarded with information on endless media channels, achieving results becomes increasingly difficult. How did you get your start in PR?

Real Estate 120

Real Estate Agriculture Local Technology 120

Waxing UnLyrical

SEPTEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Want Social Media Evangelizers? Be Social September 7th, 2010 Tweet Today BNET published my second post, focusing on how companies can use social media to turn customers into evangelizers.

Social Media 58

Social Media Customer Service Media Tourism 58

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Completely. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61

Deirdre Breakenridge

FEBRUARY 2, 2015

Some might chalk up their success to their early adoption of blogging and social media. The idea was sparked from a conversation I had with Gini Dietrich as we were developing the launch strategy for my new book, Sticky Branding. The advent of the Internet and social media created the conditions for countless people to be heard.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Sword and the Script

JULY 7, 2020

Around 2010, I worked for a PR software vendor that occasionally rattled the CRM idea, but it never really got traction in the market. I read it as a repositioning from just a database for media contacts or a tool for media monitoring, to a vision for managing the entire PR process. Give our services a try.

Technology 125

Technology Publicity Software Print 125

Sword and the Script

FEBRUARY 11, 2017

Avid podcast listeners consume an average of five a week – listening for four hours and 10 minutes (chart nearby used with permission by The Marketing Companion ). Not only is this a significant amount of time – but it’s quality time and so marketing has joined the crowd. 1) Marketing Audibles for Audio Search.

Tools 60

Tools Pinterest Marketing Media 60

5W PR

JULY 6, 2019

One day, you might be the world’s favorite shampoo brand, the next it seems the whole of social media is accusing you of accelerating male pattern baldness. If people don’t like your brand, you might just need a simple logo change and adjustment of your marketing strategy. Your Current Brand Identity Has Turned Negative.

Television 60

Television Travel Consumer Brand 60

Cision

JUNE 3, 2015

Last week we spoke with Miranda Abney, marketing director at the Milk Processor Education Program, about the campaign’s social media strategy. Q: Who do you target on social media? We have a little bit of a different strategy, though. Turn employees into social advocates.

Instagram 120

Instagram YouTube Twitter Social Media 120

Cision

APRIL 19, 2016

In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward. Receiving the President’s Award (2014) and the Phillip Dorf Leadership Award (2010) – both from the New York PRSA.

Ethics 120

Ethics Consumer Leadership Groups 120

5W PR

NOVEMBER 20, 2019

The mistaken belief might arise from the fact that both of them have to do with the information found about a person or brand in the media, making both of them marketing. The starkest difference between them is that advertising is controlled media. IBIS World, a media research firm, says PR spending in 2010 was $9.73

Advertising 88

Advertising Advertising Television Report 88

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. It can include social media, tip sheets, and emails, as well as paid promotions like native advertising and promoted posts on social platforms. A: We encourage everyone to share their work on social media.

Community 120

Community Mobile Blogging Publicity 120

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Godin wrote this in 2010 , but it may be even more true today. It is crucial to adopt effective strategies to avoid being ignored or lost amidst the abundance of content. More clutter isn’t free.

Pitching 54

Pitching Media Media Relations Writing 54

Communications Conversations

DECEMBER 13, 2019

Who would have thought we’d all miss legendary marketing reporter Bob Geiger, with his prickly coverage of the agency scene!) ” Joel Swanson, vice president-marketing & communications, Affinity Plus Federal Credit Union. Years later he came to work with us at Risdall to help build the social media and content function.

Blogging 78

Blogging Agency Community Local 78

Cision

AUGUST 21, 2015

Nerd Reactor was founded in June 2010 simply by “a bunch of guys and gals wanting a place to share their love of movies, video games, comic books, and more,” Nguyen explained. Though he never expected digital media to become a career, he’s thankful to be able to do what he loves. Social media also helps with that.

Blogging 120

Blogging Film Video Web 120

Konnect Agency

APRIL 16, 2020

Media and communications have been experiencing drastic changes for decades. However, the marketing engine of many businesses has been less than willing to adapt to those changes and now it’s suddenly catching up to them. Instagram was introduced in 2010 and gave birth to the modern-day influencer. So adapt we must.

Instagram 40

Instagram Facebook Advertising Advertising 40

Bianchi Biz Blog

JANUARY 24, 2022

Most of our readers, be it from an engineering or a marketing background, are working on new technologies that will lead to fully-automated vehicles, intelligent cities, and more. That includes our creative director, writers, industry and content partners, numerous marketing and PR professionals, and readers.

Meeting 78

Meeting Automotive Media Technology 78

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? At the time of this writing, the rate is currently 3.8%.

Resources 78

Resources Creativity Publicity Local 78

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 22, 2010

They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Your keywords might be “social media for non-profits.&#

Google 109

Google SEO Engineering Measurement 109

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? I actually have a bunch of them. Also Cinderella. Also Sleeping Beauty. Seriously.

Publicity 95

Publicity Facebook Twitter Measurement 95

Communications Conversations

MAY 15, 2015

Today’s guest post comes from a good friend of mine, Tony Saucier , director of social media at Life Time Fitness. Remember back in 2010 when Zuck announced the launch of Facebook email ( which wasn’t really email)? Continue pushing your brand to think beyond social content.

Hotels 60

Hotels Facebook Web Journalism 60

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? Though he mostly blogs about woodworking, he actually works in social media. Dave lays out how.

Blogging 85

Blogging Facebook Twitter Measurement 85