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How to Get the B2B Marketing Persona Right [UML]

Sword and the Script

If B2B marketing isn’t careful with how these are sourced and created, then interest could plateau or decline. These are fundamental building blocks of effective marketing. And so buyer personas are the theme of this week’s Unscripted Marketing links (UML). Market Research Mistake: Falling in Love with an Idea.

B2B 115
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What to do with Media Appearances

PR for Anyone

I was on Steve Harvey’s show in 2010 – twelve years ago – and it’s still on the forefront of what I promote regularly. Here’s a short video on how to use media to land clients: Media is powerful so use it to your advantage! your power in your interviews so people will pay attention.

Media 130
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[L]earned Media: An Interview with Sam Zises

Critical Mention

In our interview with Sam, he offered powerful insights into the world of content marketing, social media and “cutting through the clutter.” Q: What direction do you think content marketing is going in and how can PR professionals keep up with the trends? Sam: Quality over quantity.

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How to Power a Public Relations Campaign with Instagram

5W PR

If you are wondering how to do any of the unique formatting for your bio, message, or responses, do it in Word and then copy and paste it. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. Instagram Generation.

Instagram 158
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Is Lawsuit Against Marketing Firm’s Role in Opioid Crisis a Precedent for Public Relations?

PRSay

In early May, the state of Massachusetts filed a lawsuit against Publicis Health for its work with Purdue Pharma, claiming its “unfair and deceptive” marketing practices helped fuel the national opioid crisis. The answer to whether Publicis Groupe is civilly liable for their marketing activities is probably ‘no.’”. Custin said.

Crisis 166
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How People Made 2010 What It Was

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. Bring it on!

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How To Repurpose Written Content to Reach 6x the Audience

Buzzstream

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. This chart from Curata explains it better: Let me show you exactly how to repurpose your written content into an ebook, a video, a podcast, among many other formats.

eBook 108