Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 What does it do? What’s different about that?

Software 78

Software Case Study Technology Tools 78

Polaris

MARCH 6, 2015

A former journalist turned content marketing entrepreneur, Snow has an undeniable talent for compelling story telling. Then in 2010, he co-founded Contently to help brands produce audience building content. Marketing' He joined tech-themed networking groups, meeting founders and inventors of world-changing companies.

Airlines 100

Airlines Viral Sports Ethics 100

PRSay

MAY 6, 2016

An Interview with Ken Hunter, APR. In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs. In this role, Ken provides businesses with visions, strategies, and inspiration for PR and marketing communication programs. Branding development and execution.

Real Estate 60

Real Estate Healthcare Product Launch Crisis Communications 60

Ethical Voices

MARCH 14, 2022

Joining me on this week’s episode is Aaron Kwittken , the founder and chairman of KWT Global , a global PR and brand strategy firm, and the founder of PRophet. Note: This interview was conducted before Aaron and PRSA NY spoke out and drew greater attention to the Crain’s Story on the horrible actions of Ronn Torossian.

Ethics 52

Ethics Publicity Data Agency 52

Sword and the Script

JANUARY 29, 2019

While the rate has been trending down since 2010, it’s still largely been an employer’s market since the housing market popped a couple years before then. There’s a clear benefit for the employer, but what’s the benefit to talent in a market that’s 96% employed? They handed out branded goodies and chatted up the line.

Resources 76

Resources Creativity Publicity Local 76

Cision

APRIL 24, 2015

The term “content marketing” casts a wide net when it comes to ways to promote and publicize a brand or organization. However, blogging is one of the leading tools in any brand’s content marketing strategy. Our biggest growth spurt was 150 percent between 2010 and 2011. How can you add value to them?

Community 120

Community Mobile Blogging Publicity 120

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. The first step is always listening and monitoring – finding where people are talking about your organization, industry, cause, brand, and so on.

Community 82

Community Publicity Web Social Media 82

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Host a podcast or YouTube series featuring interviews with industry experts.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 17, 2011

We recognized the enormous opportunity that social channels can offer and felt that we could really extend the reach of our brand voice by speaking directly with our customers. We launched into Twitter on 25 August 2010 and into Facebook on the 7 February 2011. Thanks to Hillan for taking the time to take part in this interview.

Publicity 87

Publicity Banking YouTube Social Media 87

Waxing UnLyrical

NOVEMBER 23, 2010

November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. In 2010, blogs and bloggers are truly influencers. Here are my thoughts: 1) Ideally, brands/agencies would never pay bloggers and never even give them product or pay for trips, lunches etc. Do we really want that?

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? In fact, I would guess far less than half will. Maybe less than 10%. Shall We Tweet?

Measurement 67

Measurement Twitter Tourism Social Media 67

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 19, 2010

Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

JULY 18, 2012

And what I love most about his answers is that he boils down business, marketing, social media and public relations into one simple concept: reviving the customer experience. JK: I started the Eat Wonky Truck in August 2010 and our menu staple was poutine and hot dogs. RS: When did you start your own food truck and what was it called?

Writing 94

Writing Interviews Industry Pitching 94

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. I can go into other examples, but… you get the point. link] [link] [.]

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

DECEMBER 19, 2010

Delegating email with Gmail , from Duct Tape Marketing. The effect of brand building on search traffic , from PPC Blog. Get Shareaholic test Filed under Weekly Roundup | Tags: analytics , brand building , email marketing , SEO | Comment (0) Site settings comment help? This could come in handy. Wanna Subscribe?

SEO 42

SEO Measurement Tourism Analytics 42

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. The simplest solution could be to turn to influencer marketing.

Instagram 158

Instagram Publicity How To Social Media 158

Sword and the Script

AUGUST 13, 2019

Vocus had, in years prior, acquired brands including PRWeb for $28 million in 2006, Help a Reporter Out, aka HARO, for an undisclosed sum in 2010 , and iContact, for $169 million in 2012. Cision spins off Outmarket , which had previously been the Vocus marketing Suite. 2a) June 2, 2014: Vocus + Cision.

Technology 12

Technology Software Company Marketing 12

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Waxing UnLyrical

SEPTEMBER 30, 2010

Great point about personal branding. I think blogs and podcasts also help with personal branding and getting your thoughts out there, but the great thing about vlogging is that it provides a space for those who are stronger in visual+auditory-learning and thinking. I personally think vlogging is really great for personal branding.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 28, 2010

Why: Celebrities don’t always the perfect brand relationship make. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Image: anthony kelly via Flickr , Creative Commons Here you go. And once you’ve made your bed, be prepared to lie in it. Wanna Subscribe?

SEO 42

SEO Measurement Blogging Facebook 42

Cision

APRIL 7, 2017

Kristin Daher, the President and founder of Powerhouse Communications , spearheads the creative communications agency providing a wide range of media relations, brand strategy, and social media services with a specialty in the foodservice and franchise space. In 2010, I got my chance to work in Food PR and I was hooked!

Pitching 228

Pitching Agency Social Media Creativity 228

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. They knew the press would want fresh faces for interviews, so they organized a deep bench of media-savvy spokespersons and messages for journalists and news crews.

Fashion 255

Fashion Reputation Social Media Brand 255

Waxing UnLyrical

NOVEMBER 18, 2010

November 18th, 2010 Tweet Guest post by Seth Duncan As a researcher in the PR industry, I couldn’t be more excited about some of the advances I’ve seen around automation in media measurement over the past several years. Unfortunately, most public relations and marketing practitioners really want the insights from artificial intelligence.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali WOM: What’s Really Behind The Buzz November 24th, 2010 Tweet Guest post by Bryce Keane What’s the buzz? How and where can your consumer touch your brand? That’s what we do.&# Then they plan.

Travel 79

Travel Case Study Creativity Advertising 79

Buzzstream

JANUARY 17, 2018

In fact, most entrepreneurs and online marketers don’t want the stress — so they outsource the workload to writers, who often don’t enjoy most aspects of it. Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Neil Patel is one of the biggest content marketers online today.

eBook 108

eBook Infographics Pinterest How To 108

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# This could backfire on marketers.

Facebook 107

Facebook Privacy Twitter Social Media 107

PR Conversations

OCTOBER 9, 2015

I was fortunate that five senior practitioners agreed to be interviewed. However, as the interviews illustrated that issues and crisis situations arise in specific contexts, generic case studies of good and bad practice, are of limited value. I found support for the four-step process proposed by Jaques (2007).

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Waxing UnLyrical

DECEMBER 7, 2010

December 7th, 2010 Tweet In India, if you meet someone for the first time you are more than likely to be asked a question that roughly translates to, “What is your good name?&# Waxing UnLyrical -- Topsy.com says: December 7, 2010 at 8:27 am [.] Because they believe in the overall “goodness&# of that organization.

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

JANUARY 25, 2011

For the sake of one card seller, they might have lost their market dominance. The fact that this hasnt already happened, despite that it was a clear violation of their terms of service, is worrisome and will put a stain on the Etsy brand. Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" Wanna Subscribe? Shall We Tweet?

Policies 86

Policies Twitter Facebook Writing 86

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. Avast realized this data could be aggregated, anonymized and sold to marketing companies and set up Jumpshot as a subsidiary to do just that. 2) Will the shuttering of Jumpshot affect PR tech?

Software 101

Software Analysis Data Tools 101