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Maxim Behar: "Write books only in case you have something to say.”

Maxim Behar

I started writing back in my high school years when I accidentally came across a typing machine. Mostly I write about business because that's what I do. It seemed quite extravagant to me that something written on social media would then be published in a book, but it worked out. This comes spontaneously and never fades.

Writing 59
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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

HARO, as it’s known colloquially, was an ad-support email newsletter that sent media opportunities from 30,000 reporters and bloggers to a subscriber list of 100,000 PR pros and small businesses. Agility was a media database owned by PR Newswire. And I have a massive library of SEO and content marketing material.”.

SEO 139
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What Social Media Marketing Can—& Cannot—Do For Your Business

Polaris

I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help.

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3 Content Marketing Ideas for Health Care Communicators

Cision

Content marketing can be challenging for health care communicators, especially at the local level — hospitals, clinics, and medical practices. So how do you do health care content marketing? So how do you do health care content marketing? Use the outside-the-box content marketing ideas in our free white paper!

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Media relations is thriving

Stephen Waddington

Media relations remains an important part of the execution of a public relations campaign alongside paid, shared and owned media. Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Media relations needs to be two-way.

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Crypto Marketing: When The Good Cannot Exist Without Its Bad

Shift Communications

For the crypto market and in crypto marketing, it’s a tale of evolution. To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. crypto markets are now in a freefall that’s bringing companies and their employees down with them. The mood outside the conference?

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In Memoriam: Diane Gage Lofgren, APR, Fellow PRSA

PRSay

Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. ” She discussed her writing career in a San Diego State University alumni video in 2018. She was 67. She is survived by her husband Matt and two children.