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This Semrush Acquisition of Backlinko hits PR, SEO and Content Marketing Trifecta [PR Tech Sum]

Sword and the Script

In any case, both of these were “audience buys” and proved to be savvy PR, content marketing and SEO moves. Semrush is focusing on building up their marketing education,” wrote Backlinko founder Brian Dean in a LinkedIn post. And I have a massive library of SEO and content marketing material.”. PR tech mentions.

SEO 132
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Crypto Marketing: When The Good Cannot Exist Without Its Bad

Shift Communications

For the crypto market and in crypto marketing, it’s a tale of evolution. To me,” he writes, “the answer begins with rejecting the binary” that technology can be either good or bad. crypto markets are now in a freefall that’s bringing companies and their employees down with them. The mood outside the conference?

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In Memoriam: Diane Gage Lofgren, APR, Fellow PRSA

PRSay

Lofgren was a member of the College of Fellows Class of 2009 and sat on the Board of Directors with former College of Fellows Chair Geri Evans, APR, Fellow PRSA. ” She discussed her writing career in a San Diego State University alumni video in 2018. She was 67. She is survived by her husband Matt and two children.

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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

When he arrived on campus, however, he was amazed by the student-run broadcast stations, including radio and TV stations that would actually compete in the local market for ratings. “I When he graduated from the University of Florida, Stu was in the market for a full-time position in radio.

Meeting 131
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4 under-the-radar tips for finding a job on LinkedIn during COVID-19

Communications Conversations

Do it in a fun, narrative-type way instead of writing it like your the CEO of a financial services company. For example, here’s what I would write if I were looking for a job right now: “Hey, my name’s Arik. Then, in 2009, I started my own consultancy focused on social media marketing. Your story.

LinkedIn 179
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Influence or Popularity? Examining Influencer Marketing

Sword and the Script

Such traditional marketing examples – the influence of young people on consumer sales – demonstrates that influence in the sense of marketing is highly contextual and therefore difficult to universally define. Recently, KPS Digital, a marketing organization in the UK, named me to a list of the Top 100 Influencers in Content Marketing.

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What Social Media Marketing Can—& Cannot—Do For Your Business

Polaris

I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. What can social media marketing actually DO?”. I began using it to build relationships with other professionals in marketing and public relations.