2009 Books Brand Social Media 
Polaris
JULY 31, 2014
I remember when I first adopted social media marketing as a way to promote my business. It was January 2009—just over 5 years ago so the memory is fairly clear. At the time, I knew intuitively that social media would be useful, but I didn’t have a good handle on my goals. So I recruited a social media pro to help.
Sword and the Script
MAY 21, 2019
Yet that’s what she did – and she managed a book of business worth somewhere north of $180 million. While the brand and the stint in sales have certainly shaped her views, there was another influence whenever she ventured to HQ in Burbank California. “I BH: In the world of B2B, paid social media is the only social media left.
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PR Job Coach
MAY 28, 2014
Hays, APR, Fellow PRSA, authors of the new book, “Life After College: 10 Steps to Build a Life You Love,” Read it and leap! Author bios: Tori Randolph Terhune is an award-winning author, speaker, coach and public relations and social media professional. This guest post come from Tori R. Terhune and Betsy A.
Communications Conversations
JANUARY 11, 2022
Jennifer Zick (who continues to kick butt with Authentic Brand). Patrick Strait (who wrote a book in 2021). Here’s 12 people I’m hoping to grab a cup of coffee with in the New Year: 1 – Nate Sandell, Senior Social Media Manager, Mall of America. 3 – Catherine Engel, Director-Social, Spark Foundry.
Waxing UnLyrical
MARCH 31, 2019
Role players like the person whose primary job is to like all social media responses and reply, or review social data and come up with reports, should be concerned. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook).
Deirdre Breakenridge
OCTOBER 20, 2015
It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!
Waxing UnLyrical
NOVEMBER 22, 2010
They’re overwhelmed by the overabundance of tools and the disorderly experimentation of staff (and members), and they are tired of the lack of organizational support and the unwieldy processes for monitoring and managing social media. There are a ton of books being published on community and how social media plays into that.
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