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European Communication Monitor: a 15-year retrospective

Wadds Inc.

The European Communication Monitor offers insights for public relations practice on trust, strategy, digitalisation and hyperconnectivity, leadership, and inclusivity. It is integral to effective public relations, ensuring organisational communication is credible and organisations can achieve their objectives.

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Board members with marketing experience improve shareholder returns by 3% [benchmark]

Sword and the Script

The study was conducted, in part, by reviewing 64,086 biographies for a total of 12,106 board members and across 1,091 firms “from Standard & Poor’s (S&P) 1500 firms between 2007 and 2012 and identified board members with marketing experience.” A new study would make a great project for a Marketing or PR PhD student.

Marketing 145
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In Memoriam: Judith S. Bogart, APR, Fellow PRSA

PRSay

“Throughout my career, I’ve felt the most fun and fulfilling part of being a public relations practitioner is acting as the link between a problem and a solution,” she told the Plank Center for Leadership in Public Relations in 2007. PRSA inducted her into the College of Fellows class of 1990. Bogart, a Batesville, Ind.,

Local 87
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How to Evaluate Speaker Opportunities and Measure Thought Leadership Programs

Katie Paine's Measurement Blog

This post is adapted and updated from a paper published by the Institute for PR, coauthored by Marianne Eisenmann and Katie Delahaye Paine, © 2007 Institute for Public Relations. As with any communications efforts it all starts with goals and objectives. With thought leadership programs things can get a little dicey.

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What Are the New Rules of Marketing and PR?

wiredPRworks

In 2007, David mentioned my fledgling blog wiredPRworks in his book, “ The New Rules of Marketing and PR.”. Released in 2007, The New Rules of Marketing and PR landed six months on the BusinessWeek bestseller list. Thanks to David for leading the way to innovation in marketing, PR, and communications.

Marketing 118
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Agency metrics for sustainable growth and profitability

Stephen Waddington

Neil Backworth’s book Managing Professional Communication Agencies (PRCA, 2007) and Grow, Build, Sell, Live (Emerald Publishing, 2019) by Crispin Manners and Richard Houghton are useful reads. This blog is a summary of key metrics. I’ve included ballparks where relevant.

Agency 124
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Meet Board of Directors Nominee Jane Law, APR

PRSay

Current title : Manager, Internal and HR Communications, New Hampshire Housing Finance Authority. I had attended a Yankee Chapter PD event (I don’t even remember how I learned of it) at the beginning of 2007 and picked up a flyer about PRSA since I really enjoyed the PD session and meeting some of the Chapter members.

Meeting 78