Bad Pitch Blog

JANUARY 9, 2011

In 2007, I wrote a post called " Ready to Pitch a Blog? If you answered no to any of the above, you may need to ramp up your approach to mainstream media first. Study up on current events…news is media relations jet fuel. Well as the definition of a media outlet morphs, so must our approach to engaging with them.

Media Relations 104

Media Relations Social Media Media Pitching 104

Shift Communications

JANUARY 12, 2022

This past year, that included Starburst’s “Berries and Cream” spot from 2007. This past year, McDonald’s once again took social media by storm when they expanded their Famous Order Tray campaign. Starburst capitalizes on the “Berries and Cream” resurgence on TikTok. McDonald’s wins with additional Famous Order Trays.

Branding 88

Branding Brand Consumer Social Media 88

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 98

Financial Conference Agency Resources 98

Communications Conversations

JANUARY 15, 2019

We’ve been talking about the concept of the “social CEO” for years now. In fact, I remember Richard Branson being on Twitter in 2007! But, the notion of the social CEO has really never taken off. First trend : Employees wanting to see more of their leaders online/on social media. I think it would.

Government 74

Government Employee LinkedIn Insurance 74

Communications Conversations

DECEMBER 8, 2022

Most of the folks I know come from the PR, comms or social media worlds. But then moving to agency for a couple years before transitioning to Sleep Number, which is where I first met Anna. Holly’s one of those folks who started in marketing right at the beginning of social media. Thomas in 2007-2008.

Marketing 60

Marketing Leadership Creativity Internal 60

Burrelles Fresh Ideas

APRIL 9, 2024

Merging public relations with social media marketing into a single, powerful force is key to amplifying brand messages, sparking real-time engagement, and building lasting connections with your audience. That’s the magic of integrating PR strategies into social media marketing. Those days are long gone.

Social Media 93

Social Media Marketing Media Storytelling 93

Communications Conversations

JANUARY 11, 2022

Here’s 12 people I’m hoping to grab a cup of coffee with in the New Year: 1 – Nate Sandell, Senior Social Media Manager, Mall of America. Always interesting to hear stories from the social lead at MOA–it’s just such a unique place, so some of the things they do and hear about are pretty extraordinary!

Exercises 60

Exercises Meeting Energy Retail 60

Mindful Marketing

JANUARY 15, 2016

Katie has been a leading advocate for defining high measurement standards in the PR and social media fields for over two decades. She founded The Conclave , providing a platform from which new social media measurement standards have been developed and released. You’ve never seen PR measurement like this!

Analytics 52

Analytics Measurement Interviews Social Media 52

Stephen Waddington

MAY 3, 2022

Practice boomed in the 1930s as public relations agencies and in-house departments sought to build trust with the public. It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline.

Publicity 112

Publicity Construction Corporate Study 112

PR 20/20

JANUARY 14, 2021

Note that a few of these are agency partners or benefactors of Marketing AI Institute , our sister brand. As HubSpot’s first-ever agency partner in 2007, we might be biased, but the data says it all. We can compare data from HubSpot, Google Analytics, Stripe, social media, and more, all in one place.

Technology 65

Technology Marketing Tools Google 65

PR 20/20

SEPTEMBER 8, 2021

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

Financial 52

Financial Conference Agency Resources 52

Flack's Revenge

SEPTEMBER 28, 2016

Seth told me how he got started in blogging back in 2007, when he noted a lack of good Apple blogs and saw an opportunity. These days they compete for stories not just with other blogs, but with major media like the WSJ and Fortune. He was famously prickly with media and PR. Read on for the Q and A: Did you ever meet Steve Jobs?

Google 120

Google Meeting Blogging Facebook 120

Ishmael's Corner

JANUARY 4, 2015

PR Agency Resigns from CPAP Machine Consortium. . The advocacy group behind CPAP machines, the AFCPAP (Americans for continuous positive airway pressure) hires a PR agency to raise the industry’s profile. After this idea gets shot down, the agency spends four weeks brainstorming alternative campaigns with zero progress.

Transportation 60

Transportation Journalism Google Employee 60

Cision

MARCH 29, 2016

Of course email and social media have changed the ways and the hours that we are available in this way. He elaborates: “Your customers don’t care about your title, your organizational chart, your P&L or which of their agencies is managing which channel. Imagine You’re a Boutique.

Retail 120

Retail Pitching Print Writing 120

wiredPRworks

FEBRUARY 12, 2018

Barbara leads CoryWest Media and publishes wiredPRworks.com , a top 50 PR blog with over 1200 free marketing and PR articles. A PR pro's pro for leading agencies, Barbara hosted Ultimate PR Secrets, the world's first virtual PR conference, in 2007.

Case Study 40

Case Study Conference Reputation Small Business 40

Communications Conversations

MARCH 11, 2015

In case you haven’t heard, Meerkat is the new social video app that uses Twitter as its engine to share live video streams across the web. Like many of the previous new social media apps and platforms, tons of folks (especially in our world–PR and marketing) have rushed to try out the new tool. I mean REAL ugly.

Twitter 60

Twitter Marketing Tools Storytelling 60

5W PR

OCTOBER 7, 2019

Started in 2007 by eBay, it’s the second Monday in December. Research has shown that sales dramatically see hikes in sales over previous season just by driving this awareness and targeting customers in advance. The third busiest nine day is Green Monday. As usual, gather as much information about your customers as you can.

Advertising 68

Advertising Advertising Resources Strategy 68

Norton's Notes

MARCH 21, 2017

My name is Chris Norton, I am the founder and managing director of Prolific North’s small PR Agency of the year Prohibition and have been blogging about PR, technology and social media marketing since back in 2007. Can you tell us a little bit about yourself and what made you start writing your blog?

Interviews 35

Interviews Writing Blogging Social Media 35

PR 20/20

APRIL 1, 2021

That same week, I was offered my first internship with a public relations agency in Cleveland, Ohio (my hometown). I spent five years at that agency after graduation, then started my marketing firm, PR 20/20 , in 2005. social media). Marketing AI Institute is a media, event and online education company.

Education 52

Education Marketing Conference Agriculture 52

Ethical Voices

AUGUST 21, 2023

Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations? We need to determine the appropriate amount of human agency or decision-making in the PR and communications workflows. What is that?

Agency 81

Agency Publicity Ethics Analysis 81

Waxing UnLyrical

MAY 10, 2011

That is great for the robocall vendors, not so great for voters and direct mail agencies. In 2007 he founded the non partisan non-profit organization, Citizens for Civil Discourse and the National Political Do Not Contact Registry ( www.StopPoliticalCalls.org ).

Privacy 67

Privacy System Local Agency 67

PR Conversations

FEBRUARY 28, 2018

If you have views on this topic, then add a comment here or on social media. I see agencies offering communication research and audit services when they appear to have no-one in their team with any qualifications in research. Dr Kevin Ruck. Co-founder, PR Academy. practitioners not that bothered about career development?

Training 65

Training Ethics Data Analysis 65

Bad Pitch Blog

SEPTEMBER 10, 2009

The Bad Pitch Blog is pleased to leak announce tell you that Peter Shankman’s crowd sourcing secret weapon, Help a Reporter Out ( HARO ), has retained RLM Public Relations as their public relations agency of record. Both Bad Pitch Blog and HARO take a new, unconventional approach to achieving better media relations at all costs.

Publicity 40

Publicity Pitching Web Facebook 40

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Social Media : Stay looped in on industry chatter via the monitoring tab, and create customized keyword streams to keep tabs on top priority accounts or subject matter.

Marketing 40

Marketing Tools Report Data 40

Norton's Notes

AUGUST 19, 2015

Over the last five to ten years we have seen a big shift in how blogs are being used, I myself remember starting my personal blog back in 2007 and a number of my colleagues thought I was crazy. Fast forward to 2015 and every agency on the planet seems to have a company blog with many individuals having their own place to share their content.

Blogging 28

Blogging Writing Advertising Advertising 28

Shift Communications

DECEMBER 29, 2015

One of the top questions in social media marketing (and content marketing in general) is how do you know what content is worth promoting? Social Media Game of Thrones: A Song of PR and Social. Today, social media’s world is radically different, and thus it was time to revisit the social media world map.

Analytics 60

Analytics Viral Social Media Google 60

Shift Communications

APRIL 6, 2015

In early 2007, SHIFT CEO Todd Defren commissioned a map of the social media world to better visualize the social media landscape. This was a simpler time, when MySpace ruled the social media sphere and people still blogged heavily on services like LiveJournal. Click for full-size image.

Social Media 60

Social Media Data-Driven PR Infographics Analytics 60

Stephen Waddington

JULY 11, 2017

European researchers have spotlighted challenges facing public relations agencies and teams in the eleventh edition of the European Communications Monitor. Analysis is based on 20 countries and different types of organisations including companies, non-profits, governmental, and agencies. 5 Hypermodernity. and 9.6%). #10

Communications 115

Communications Publicity Survey Newspapers 115

Polaris

DECEMBER 7, 2014

She’s also the founder of Sark e-Media , where she coaches clients on how to get more from being online and where they should be active. Who: WebpageFX is a Pennsylvania-based SEO and digital marketing agency. Who: Joe Pulizzi, a leading evangelist for content marketing, founded the Content Marketing Institute (CMI) in 2007.

Content Marketing 154

Content Marketing Blogging Marketing eBook 154

Communications Conversations

SEPTEMBER 9, 2014

You’re currently the senior social media manager at Life Time Fitness where you work with two of my good friends–Tony Saucier and Natalie Bushaw. It’s your first corporate job after years on the agency side. I’m newish to the corporate world, but I do believe that agency experience does everybody good.

Energy 128

Energy Corporate Agency Insurance 128

Stephen Waddington

AUGUST 27, 2018

It sought to explore how public relations could evolve from a tactical craft that broadly focused on publicity and media relations to become a management discipline. The new media that we have today makes it more possible than ever to achieve our goals in terms of relationships with stakeholders. “The

Communications 60

Communications Analysis Web Handbook 60

Shift Communications

JANUARY 16, 2018

Social media. Earned media. Owned media. Paid media. ?. 00:01:43] Well, think about what constitutes at least digital marketing these days: search marketing, social media marketing, earned media, owned media, and paid media. So earned media is a super important part. [00:06:39]

Facebook 116

Facebook Video Branding Brand 116

The Hoffman Agency

MAY 25, 2017

Musk has done this in two main ways: A bold, unconventional use of social media. When a Tesla owner complained about other Tesla owners hogging spots at charging stations and tweeted at Musk, Musk showed businesses how to effectively use social media. Musk has 8.14 million followers on Twitter.

Branding 53

Branding Brand Marketing Energy 53

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? The advent of digital and social media has made this challenge far more complex and vital than ever before. It is that measurement really isnt taught.

Measurement 103

Measurement Education Twitter Facebook 103

Waxing UnLyrical

SEPTEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How A Fake Taxidermist Is Keeping AT&T On Its Toes September 27th, 2010 Tweet Remember how @BPGlobalPR , the fake BP “PR&# Twitterfeed took off? Meet @ATT_Fake_PR (formerly @ATT_Wireless_PR).

Wireless 74

Wireless Twitter Writing Measurement 74

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. The last one was in the form of a nice contract to develop a social media e-learning course for in-company training: simply based on one single referral. New Media New Tools New Audiences. You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Cision

MAY 7, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. The PR and social media landscapes have changed so much in such a short period of time. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days.

Social Media 120

Social Media Video Agency Healthcare 120