Cision

APRIL 4, 2016

Researchers Christian Sciiuize, Lisa Sciiöler, & Bernd Skiera (2014) demonstrated that reaction to viral advertising may vary depending upon the product and the medium used. However, for utilitarian purchases socially-transmitted content is as effective as unsolicited or incentivized advertising to elicit a positive response.

Viral 120

Viral Journalism Advertising Advertising 120

Doctor Spin

APRIL 6, 2023

In 2006, Mann introduced the Inbox Zero concept during a Google Tech Talk. David should leverage the surprise element and not advertise his advantage beforehand. The concept of a “feature box” is today the widespread naming convention of this pervasive feature that almost all websites use.

Strategy 52

Strategy Real Estate Case Study System 52

Konnect Agency

APRIL 16, 2020

Not until 2006 did it become available to the public, and even then it took a couple of years to become completely mainstream as a marketing tool. Content, whether from the brand or from creators, needs to be the driving force and requires a sound digital strategy including social media, website, e-mail, advertising, etc.

Instagram 40

Instagram Facebook Advertising Advertising 40

Solo PR Pro

AUGUST 2, 2022

After I moved to Mississippi, I started teaching at Tulane’s Biloxi campus in 2006. Courses taught: Principles of Public Relations, Public Relations Writing, Communications Ethics, Media Relations, Campaigns (graduate program). Some programs prefer Accreditation in Public Relations. Why do you enjoy teaching?

Education 107

Education Course Nonprofit Resources 107

Stephen Waddington

JUNE 21, 2018

The original promise of the internet was that mainstream media would be disintermediated and the public would have access to a huge variety of blogs and websites. In time it also turned its attention to shared and paid, as search and social media advertising and promotion matured. But these are exceptions and not the norm.

Social Media 73

Social Media Print Study Advertising 73

Stuart Bruce

MAY 19, 2017

This week it hasn’t been business as usual because AMEC (the International Association for the Measurement and Evaluation of Communications) and the CIPR (Chartered Institute of Public Relations) both announced the death of AVEs (advertising value equivalency). The CIPR announced plans for a ban on the use of AVEs by CIPR members.

Measurement 60

Measurement Groups Guidelines Education 60

Mindful Marketing

JUNE 15, 2015

Drew McLellan has worked in advertising for 25+ years and started his own agency, McLellan Marketing Group, in 1995 after a five-year stint at Y&R. Drew launched his agency’s blog in 2006 and it has been on the AdAge Top 150 since the list’s inception. How did you decide on a career in marketing/advertising?

Interviews 50

Interviews Marketing Financial Insurance 50

wiredPRworks

JUNE 10, 2020

Way, way, way back in 2006 I wrote about how we got the Nintendo Wii in eight minutes. Thanks so much to Kristin Loretta of Kristin Joy Public Relations for providing the following creative content and inside scoop on the Yappa story. Who loves video games? And, every summer my family talks about what’s next at E3.

Video 52

Video Local Tools Conference 52

Bad Pitch Blog

AUGUST 15, 2006

Date: Tue, 15 Aug 2006 15:54:22 -0400 To: prblog@yahoo.com From: " AGENCY " AGENCY@AGENCYNAME.com > Subject: News: NAME Joins AGENCY NEWS FOR IMMEDIATE RELEASE CONTACT: FLACK NAME FLACK PHONE FLACK EMAIL NAME Joins AGENCY BETHESDA, MD- August 15, 2006- NAME has joined Bethesda, MD-based AGENCY as an Account Executive and Copy Writer.

Advertising 40

Advertising Advertising Pitching Newspapers 40

5W PR

OCTOBER 22, 2018

The past two decades have seen a world of change in the public relations industry, not least due to the pivotal role social media has come to play in the way firm’s connect with their customer base. The campaign was named PRWeek’s 2006 Consumer Launch Campaign of the Year. billion to over $4 billion. Barbie Gets Smart. Client: Mattel.

Engineering 22

Engineering Education Retail YouTube 22

Bad Pitch Blog

MAY 31, 2006

." - Date: Wed, 31 May 2006 20:04:05 -0700 (PDT) From: NAME To: BAD PITCH BLOG EMAIL Subject: live campiagn intro to bloggers Dear I just recently started a blog called the BLOG NAME. recently announced they were planning to allow advertisers to place video ads on their vast network of websites. As you well know, Google Inc.

Pitching 40

Pitching Advertising Advertising Video 40

Bad Pitch Blog

APRIL 2, 2007

For years, many COMPANY locations have relied on their local Valpak franchise to create and deliver advertising campaigns to area consumers. In 2006, over 17 million COMPANY savings offers were mailed to consumers through the familiar blue Valpak envelope. With that in mind, we are very proud to count COMPANY as a part of this program.”

Local 40

Local Pitching Advertising Advertising 40

Sword and the Script

AUGUST 13, 2019

And so, for reasons that are equal parts public service and personal interest, I’ve combed through countless articles and announcements, and put together a chronological listing of the M&A transactions that have transformed Cision into the publicly traded entity it is in 2019. 1) February 18, 2014: Enter GTCR . 2) April 7, 2014: Vocus.

Technology 12

Technology Software Company Marketing 12

Bad Pitch Blog

APRIL 9, 2006

They want instant publicity in national media outlets and are willing to pay exorbitant fees to get it. TODAY/MARKETING: Small-Business Marketing -- Counselor Magazine (US) I need experts who can offer small-business marketing tips for a company uncertain how to spend advertising and marketing dollars. I''m a freelancer. No worries.

Media Relations 40

Media Relations Media Pitching Small Business 40

Shift Communications

JANUARY 16, 2018

00:04:33] Third is earned media, public relations, things like that; you have to be able to, to have other people talk about you. That’s the basis of public relations and has been for 70 years now. You’re like, “oh no, that’s so 2006” Well guess what? folks, check out things like that. [00:04:22]

Facebook 116

Facebook Video Brand Branding 116

Sword and the Script

MAY 22, 2018

He’s been an independent consultant since 2006 and helps B2B companies with online marketing. Advertising was extremely expensive. One publication or blog you read regularly is… Michael Brenner’s Marketing Insider. He is Tom Pick and he’s my guest on this, the 29 th edition of the month Off Script Q&A series.

Marketing 62

Marketing B2B Print Technology 62

Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Measure me this How many times have you been asked, “Well, what is the value of public relations?” .&# or “Can you really measure that ?” Probably quite often.

Measurement 103

Measurement Education Facebook Course 103

Norton's Notes

MARCH 18, 2016

Jack (@jack) 21 March 2006. It’s advertising to date hasn’t been great but the back end of the platform is getting much better and it’s analytics has been a nice addition in recent years. Monday marks the 10th anniversary of the first tweet ever to have been sent on the platform Twitter – see below. just setting up my twttr.

Twitter 28

Twitter Web Mobile Analytics 28

Sword and the Script

JULY 9, 2019

A 2006 eye-tracking study of 117 email newsletters with 42 participants by the Nielsen Norman Group found, “found that users are extremely fast at both processing their inboxes and reading newsletters: the average time allocated to a newsletter after opening it was only 51 seconds. Publishing: Monday 3:00 p.m.

Study 93

Study Marketing Data Analysis 93

ZudePR

MAY 31, 2015

You work in public relations, SEO, content marketing or social media marketing. “Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). You own a business and want to increase sales.

Communications 81

Communications How To Blogging Content Marketing 81

Buzzstream

FEBRUARY 9, 2024

Getting Featured on Podcasts According to Edison Dial , 42% of Americans ages 12 and older have listened to a podcast in the past month, and the number has continued to grow each year since 2006. You can see an example of my recent work on a similar post in [Publication]. That’s a lot of link opportunities. Let me know!

Google 71

Google Infographics Pitching Resources 71

Doctor Spin

APRIL 7, 2023

The challenge is identifying such latent publics and, of course, finding a way to activate them. Why Latent Activists Are Interesting for Public Relations How To Identify (and Activate) Latent Activists Establishing a Hidden Arena (i.e. "Activist David should leverage the surprise element and not advertise his advantage beforehand.

Strategy 52

Strategy Groups Resources Wikipedia 52

Mark My Words

DECEMBER 29, 2015

Harper Lee , who wrote this year’s fast selling book Go Set A Watchman, hasn’t gone public for nearly 50 years. There was nothing remotely authentic in Thomas Cook ’s eventual pay out to the parents of two children poisoned by a faulty boiler at one of its Greek resorts in 2006. Want publicity? Don’t ask, just swipe.

Journalism 60

Journalism Wikipedia Film Interviews 60

PR Conversations

MARCH 19, 2015

. “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Other musings: Is this the prototypical interpretation of public relations? ” Stuart Ewen. By Toni Muzi Falconi.

System 40

System Construction Public Affairs Publicity 40

PR Conversations

MARCH 19, 2015

. “If I were Bernays, as a sign of self expression, I would dedicate my creative genius to adapt (or adopt) the ‘selfie’ idea for a public relations program dedicated to individual emancipation.” Other musings: Is this the prototypical interpretation of public relations? ” Stuart Ewen. By Toni Muzi Falconi.

System 40

System Construction Public Affairs Publicity 40

Bad Pitch Blog

MAY 20, 2010

If a reporter tells me they don''t cover the beat my database says they do, I fix it in my database, and tell them how to contact Cision and MarketWire, so they can have their public information updated. Jacobson is the Director of Public Relations at Retrevo.com and the author of 42 Rules of Social Media for Small Business.

Pitching 49

Pitching Fashion Report Twitter 49