article thumbnail

PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless

PRSay

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 181
article thumbnail

Meet the Media: Seth Clevenger, Managing Editor for Features at Transport Topics

Bianchi Biz Blog

The freight market has since cooled and disruptions have eased, but the experiences of the pandemic continue to influence the transportation industry. Later that year I moved to Smyrna, Delaware, for my first full-time journalism job at a local newspaper that was part of a small family-owned chain at the time.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

7 of the best PR podcasts for 2018

The Resolution Blog

To mark this occasion, I thought I would review the best PR and marketing podcasts around. For Immediate Release (FIR) Originally started in 2005 these guys know what they are talking about. Marketing over coffee Recorded every Thursday, in a coffee shop, it would be a crime not to grab a coffee while you listen to it.

Google 120
article thumbnail

Why the APR Has a Great ROI

PRSay

The process took about six months and I successfully passed the Examination in 2005. So much so, I became the APR chair of my local Chapter, served on the PRSA Accreditation Marketing Committee and chaired the campaign to celebrate the 50th anniversary of the APR in 2014. Now I’m an evangelist for the APR.

Local 133
article thumbnail

Behind the Headlines With Lynda Fernandez

Cision

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches. The world has gotten smaller with technology, so reaching far-off markets is much easier today.

article thumbnail

Masters in Marketing: Cheryl Gale, March Communications

Mindful Marketing

” She has over 20 years of experience in public relations, corporate communications and marketing communications in the U.S., Founded in 2005, March Communications is an award-winning communications agency that brings together technology PR, digital marketing and social media to foster growth for our clients.

article thumbnail

Behind the Headlines with Eliot Harrison

Cision

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message.