PRSay

JULY 1, 2022

About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist.

Handbook 191

Handbook Publicity Newspapers Television 191

Cision

JULY 19, 2016

After graduating from college with a degree in broadcast journalism, a professor recommended me for a part-time position at the local Fox affiliate. In 2005, I was hired by the former Realtor Association of Greater Miami and the Beaches. The world has gotten smaller with technology, so reaching far-off markets is much easier today.

Real Estate 120

Real Estate Agriculture Local Technology 120

PRSay

APRIL 25, 2017

The process took about six months and I successfully passed the Examination in 2005. So much so, I became the APR chair of my local Chapter, served on the PRSA Accreditation Marketing Committee and chaired the campaign to celebrate the 50th anniversary of the APR in 2014. Now I’m an evangelist for the APR.

Local 145

Local Study Publicity Tools 145

Cision

JUNE 22, 2017

Eliot Harrison first joined MCS Healthcare Public Relations in 2005. Further, his work at MCS has led to many successful national and local broadcast media relations campaigns. Most companies spend a lot of time and energy on market research to identify specific segments that are likely to be motivated by their message.

Healthcare 266

Healthcare Analytics Agency Trends 266

Critical Mention

APRIL 26, 2017

In this fascinating discussion, we chatted with Michael about his tips for breaking into sports marketing/PR, what it’s like to plan a national championship celebration in two days and the creative way he handled public outcry to a bold move he made. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world?

Sports 60

Sports Internal International Enterprise 60

Communications Conversations

SEPTEMBER 8, 2015

I’m working more and more in the digital marketing space. MIMA has this programming market completely cornered locally. Especially as more of my business is referred through social/digital marketing folks. I’m getting smarter about digital marketing. I then pursued my APR and was accredited in 2005. *

Meeting 60

Meeting Conference Local Leadership 60

Doctor Spin

APRIL 17, 2023

Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. Partner with a local influencer to promote your business on social media. Ritz-Carlton. Offer free consultations or advice sessions to potential customers. Suggested Reading Michelli, J.

Strategy 52

Strategy Customer Service Airlines Hotels 52