Sword and the Script

AUGUST 22, 2023

Yet there’s a tendency I’ve observed over the last few years that suggests companies are increasingly reluctant to disclose the value of those transactions. If you don’t disclose the numbers, you risk having the news passed over by busy reporters. Announcing the money was “pedestrian” according to one executive.

Corporate 94

Corporate B2B Company Marketing 94

Sword and the Script

SEPTEMBER 5, 2023

The largest PR and comms tech companies, along with many startups, are now controlled by PE firms; is this good for the PR community? This adds to a growing collection of private equity firms (PE) that have taken an ownership stake in software companies that provide tools to PR and communications professionals.

Software 162

Software Marketing Leadership B2B 162

Deirdre Breakenridge

MAY 20, 2019

Perhaps some well-executed public diplomacy could have made all the difference. Public diplomacy is the communication by a government (or in this case a leader) to foreign publics to foster understanding, dialogue, and good will across cultures. However, she hasn’t spent any time listening to the concerns of her would-be subjects.

Publicity 304

Publicity Policies Internal International 304

Sword and the Script

DECEMBER 20, 2022

Advice is a form of nostalgia: dispensing it is a way of fishing the past from the disposal, wiping it off, painting over the ugly parts, and recycling it for more than it’s worth.”. ~ That’s one of my favorite quotes and I think of it every time prediction season comes around. Baz Luhrmann, The Sunscreen Song, 1998.

Marketing 187

Marketing Content Marketing Data Social Media 187

Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal. That said, not every organization should hire a PR agency.

Agency 195

Agency Strategy Communications How To 195

Flack's Revenge

JANUARY 12, 2021

Why industry analysts? They know a lot, have a voice, and can be great influencers on opportunities, help amplify your brand and messages, and provide input on strategy, products, go to market, or other important aspects of your business. We know Robin from our work on former client NICE Systems. How do you choose an analyst firm?

Industry 156

Industry Enterprise Trends Technology 156

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Let that marinate for a moment.

Small Business 245

Small Business Media SMB Pitching 245

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2019

Not all startups understand how best to take advantage of an investment in public relations. Bad timing. Some startups make small timing miscalculations, like bringing on an agency right after a major funding announcement. That’s unlikely, because PR is best at building brand visibility and credibility over time.

Agency 205

Agency Pitching Internal International 205

ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. But that awareness may be of the brand involved, or maybe just the problem it addresses. Tactics like content marketing, earned speaking opportunities for C-level executives, and feature articles work together to boost visibility for a brand or situation that the brand solves.

Storytelling 233

Storytelling Education Software LinkedIn 233

Buzzstream

MAY 25, 2021

After all, for the second year in a row, it was listed as the most popular link building tactic from our respondents: One area that we wanted to learn more about was the content format that the SEO community feels is the best one to use in order to generate links. Let’s get into it. Long-form, report style content.

Infographics 160

Infographics Data Blogging Mobile 160

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Blogger outreach gets personal.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stern + Associates

JULY 27, 2023

Over the past year or so, there’s been a big (and now accelerating) shift in the climate around sustainability communications. But is this the right communications strategy? In short, sustainability communications will become more important as sustainability as a concept becomes more controversial.

Communications 86

Communications Corporate Government Energy 86

Cision

JUNE 15, 2017

It’s an exhilarating time for both the PR industry and Hispanic communications, as both areas continue to add significant value and return on overall marketing initiatives. What are some of the key components of a successful strategic communication strategy? As the only non-profit organization for U.S.

Automotive 245

Automotive Resources Strategy Consumer 245

The Proactive Report

JUNE 18, 2021

When is the best time to do PR? It is always the right time to do PR. That means that the people you come in contact with – in person or online – will already know who you are and have an affinity for your brand. It does this with great content, brand stories and by building trust. And we had fun. What does PR do?

Small Business 213

Small Business Fashion Groups Local 213

ImPRessions - Crenshaw Communications

APRIL 5, 2018

And not all companies know how to work with a PR agency or invest in a media relations campaign to promote the brand or launch products. Of course it doesn’t usually work that way, because quality coverage takes time. PR works best in building brand visibility and credibility over time.

Pitching 174

Pitching Enterprise Exercises Agency 174

Cision

OCTOBER 6, 2016

Al Comeaux, chief communications officer at Elevate, says authentic communication is key to delivering on your. brand promise. How did you get your start in communications? What do you think are the biggest communication mistakes brands make? Clearly, a lack of authenticity can kill you any time.

Storytelling 308

Storytelling Local Airlines Technology 308

ImPRessions - Crenshaw Communications

DECEMBER 27, 2018

While we had a wonderful 2018, now feels like the right time to refresh and refocus our efforts for an even better 2019. Other times, it’s good to take things into fresh directions. Other times, it’s good to take things into fresh directions. We also know that Millennials ( and all consumers) prioritize experiences over things.

Video 160

Video Banking Data Software 160

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Home to giants like ByteDance (TikTok’s parent company), Alibaba, Tencent, Flipkart and fueled by Amazon’s recent $1bn investment in India — APAC has long been a melting pot of digital technology innovation. At Crenshaw Communications , we work across a broad portfolio of tech clients to develop and execute successful PR campaigns.

Mobile 156

Mobile Local Technology Trends 156

Prohibition

AUGUST 19, 2021

Managing and maintaining your online brand is a necessity for everyone. We live in a world in which social interaction and social media networks are integral. Therefore, the reach of an individual’s reputation has reached a level unimaginable to previous generations. You need to make sure your online reputation is in check.

Reputation 118

Reputation Google Crisis Management Engineering 118

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

Here’s why it’s more important than it’s ever been. In fact, a new study on public trust in media shows that while trust in media platforms where we seek news is down over last year, trust in journalism is actually on the rise. It’s even still a bit mysterious to some. Earned coverage can’t be blocked.

Journalism 185

Journalism Advertising Advertising SEO 185

5W PR

JUNE 23, 2022

When a company starts investing and engaging with the target audience using a long-term public relations campaign, it can generate a lot of positive results and a great return on investment. They can start by using simpler terms to communicate their efforts and solutions and how they can be beneficial to the target audience.

Publicity 88

Publicity Reputation Technology Industry 88

Contently - Strategy

AUGUST 11, 2022

As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. Data shows that proactive marketing “ pays off ” during recessions—for brands across industries, including the likes of Toyota, Amazon, Coca-Cola, etc. It turns out that advice is dead wrong.

Content Marketing 105

Content Marketing Marketing Strategy Consumer 105

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Mistakes in PR planning or execution are costly, particularly when you consider the typical investment in a top public relations agency team. But errors aren’t always predictable, which is one reason why PR is endlessly fascinating as well as frustrating as a career. Confusing strategy with tactics.

How To 149

How To Government Product Launch Internal 149

Onclusive

MAY 31, 2017

“Not only does the vacuum give me a coverage report of where it cleaned, but also the time it took to clean!” At the time, I worked at a boutique social media agency where my job was to monitor online engagement for our clients. This went over extremely well, because I was finally speaking management’s language.

Data 150

Data Resources Engineering Film 150

Sword and the Script

APRIL 11, 2020

You can’t control the constraints imposed by the Coronavirus, but you can make a case to keep your marketing budget It’s a challenging time to be a marketer. It’s amazing how fast our world can change, but there is a growing body of knowledge for how to market in troubling times. You’ve got more constraints than ever.

Study 92

Study Marketing Survey SEO 92

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: B2B Sales Cycles ).

Survey 174

Survey Marketing B2B Study 174

Cision

JULY 21, 2016

Your audience is looking to engage with brands that understand their needs and desires. Greg Sherry, executive vice president of communications at Kellen, says brands need to personalize their communication to not only reach, but also engage consumers. Every company and brand is unique.

Mobile 120

Mobile Travel Brand Branding 120

Cision

OCTOBER 20, 2016

As the communications industry prepares for this weekend and next week’s PRSA 2016 International Conference , the question is: How has the conversation around trust evolved over the past 12 months? Trust is foundational to how we grow, both as communicators and the brands we serve. A crisis in trust.

Conference 120

Conference Internal International Community 120

Deirdre Breakenridge

FEBRUARY 23, 2015

A Guest Post By Jason Sprenger, President & Founder, Game Changer Communications . Content marketing as a discipline is still relatively new, and it’s evolving into whatever we professional communicators and marketers say it is. But we’ve been strategizing and executing around its essential elements for decades.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

B2B 102

B2B Twitter Brand Branding 102

5W PR

NOVEMBER 27, 2018

The Holiday Season, it’s the “most wonderful time of the year” and a tremendous opportunity to amplify your public relations connections and opportunities. Here are a few timely reminders to help you make the most out of this holiday season. This time of year, emotions are high and people are looking for reasons to smile.

Brand 107

Brand Branding Engineering SEO 107

Prohibition

DECEMBER 9, 2021

Brands and businesses know how important it is to protect their reputation. But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Sword and the Script

DECEMBER 10, 2019

Data and analytics capabilities will mature to allow companies to predict the best possible experience and communication touchpoints throughout the entire customer journey. 3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

ImPRessions - Crenshaw Communications

JULY 5, 2017

Any PR or marketing expert will tell you that for a brand to connect with customers, it should strive for authenticity. But what about brands that don’t have a compelling story, or who have strayed from their roots due to their very success? It will never be an authentic Greek yogurt, so why not pivot to more credible attributes?

Brand 136

Brand Branding Comparison Storytelling 136

ImPRessions - Crenshaw Communications

MAY 11, 2018

Responding to embarrassing news – in real time. Social media was ablaze with speculation that the payments represented a quid pro quo related to its planned multibillion-dollar merger with Time Warner. Caricature by DonkeyHotey licensed under CC BY 2.0. This week two sophisticated corporations faced an unwelcome PR challenge.

Brand 136

Brand Branding Real Estate Policies 136

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

According to an IDC study , 75% of B2B buyers and 84% of C-level/vice president executives use social media to make purchasing decisions. Here are seven ways to maximize the power of social media as a brand visibility and lead generation tool. Offer useful information and insights. Cultivate media and influencers.

B2B 170

B2B Social Media Media Education 170

Solo PR Pro

OCTOBER 18, 2022

Here's how the Public Relations Society of America defines public relations : “Public relations is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.”. That’s one reason why we provide services such as graphic design, data visualization and video. The bottom line?

Media Relations 97

Media Relations Media Social Media Internal 97