PRSay

APRIL 23, 2024

As the April guest on Strategies & Tactics Live , PRSA’s monthly livestream series on LinkedIn, she explained how the PESO (paid, earned, shared and owned media) Model that she launched in 2014 has evolved. With earned media, “It’s about credibility,” she said. “If If you’re doing paid media, it’s about growing your reach.”

SEO 129

SEO Measurement Television Google 129

Ronn Torossian

JUNE 1, 2021

Sometimes, it is hard to keep up with the seemingly constant change of trends, social media platforms, and influencers. What is more manageable is to focus on what not to do. The post PR tactics to stop doing appeared first on. The world of PR and marketing is continuously evolving.

Trends 390

Trends Social Media Marketing Media 390

Onclusive

JANUARY 25, 2024

Here are four ways to leverage media analysis to gauge your brand’s performance and uncover valuable data to gain a competitive edge. Dive into Sentiment Analysis Harness the power of media sentiment analysis to gauge how audiences perceive your brand and those of your competitors.

Analysis 195

Analysis Media Trends Data 195

Onclusive

JUNE 9, 2021

Ask these questions to create your messaging: What’s the right angle? The right editorial hook is often what makes someone want to learn more. At this stage, it is useful to go back to the insights about what’s currently trending in your industry, what your competitors are talking about, and what is being covered by the media.

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Onclusive

NOVEMBER 16, 2023

We want it to be a valuable resource for anyone seeking to understand the candidates, issues, and forces at play in the 2024 election.    What is the Media Impact Analysis Dashboard? This can be accessed on our website.  Why should comms teams engage with our media impact reports?

Analysis 195

Analysis Media Healthcare Resources 195

Onclusive

NOVEMBER 16, 2023

We want it to be a valuable resource for anyone seeking to understand the candidates, issues, and forces at play in the 2024 election.    What is the Media Impact Analysis Dashboard? This can be accessed on our website.  Why should comms teams engage with our media impact reports?

Analysis 195

Analysis Media Healthcare Resources 195

ImPRessions - Crenshaw Communications

JULY 10, 2023

PR firms have withstood the rise of many possible “PR killers” including email marketing, digital advertising, and social media, often integrating or using those disciplines to grow their business or even make earned media more effective. But it’s just as important to ask why technology is important to the PR industry.

Technology 266

Technology Television Web Social Media 266

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Whitney Dailey of Porter Novelli describes it as “a way for individuals to hold companies accountable in a way they previously weren’t able to do.”. Yes, social media pushback can be constructive, yet it often spins out of control. To its credit, the social media manager for Duolingo posted a heartfelt apology.

Construction 385

Construction Crisis Reputation Social Media 385

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Onclusive’s media monitoring takes the stress away.

Radio 195

Radio Video Internal International 195

Onclusive

DECEMBER 7, 2023

How Broadcast Monitoring Fits Into Your PR Plan With so many of us now consuming media content through social platforms, where does this leave broadcast for PR & Comms? Is it still vital to have a broadcast monitoring tool to view brand mentioned and earned media coverage? Onclusive’s media monitoring takes the stress away.

Radio 195

Radio Video Internal International 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

How To 195

How To Tools Analytics Reddit 195

Onclusive

NOVEMBER 8, 2023

Tracking earned media and PR coverage is crucial for PR and communications professionals to demonstrate the impact and reach of campaigns. But this task comes with an array of challenges that call for extensive media tracking tools. As we mentioned above, sifting through these large volumes of media output is overwhelming.

How To 195

How To Tools Analytics Reddit 195

Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. What are de-influencers? De-influencers are people who intentionally reduce their exposure to social media influencers or encourage others to do so.

How To 195

How To Consumer Social Media Community 195

Onclusive

NOVEMBER 8, 2023

What do the responsibilities of PR really entail, though? Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

With the new year kicking into gear, experts are weighing in on what PR teams should be looking out for in 2024. Those who work in PR and media have seen a whirlwind 2023. What are the PR industry trends for the new year? Media professionals will be turning to more specialized platforms to assist in their work.

Trends 333

Trends Industry Government Data 333

ImPRessions - Crenshaw Communications

FEBRUARY 6, 2024

PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance. PR teams use data tools and platforms to glean patterns and insight from media coverage, measure audience engagement, and quantify campaign performance.

Data-Driven PR 212

Data-Driven PR Tools Training Data 212

ImPRessions - Crenshaw Communications

MARCH 3, 2022

What’s fascinating is that he has harnessed his personal talent and bolstered it with sophisticated tactics to wage a credible PR war. Trump famously derided the media and used Twitter as his platform of choice, going directly to his base. But he soon ran into obstacles, and his popularity suffered. As the U.S. Here’s how.

Video 368

Video Government Leadership Viral 368

ImPRessions - Crenshaw Communications

MARCH 13, 2024

Closer to home, Muck Rack’s PR Report on AI found what my colleague Anna Roolf tactfully calls a “ misalignmen t” between PR agencies and their clients when it comes to the use of AI in their work. The nitty gritty of journalist negotiations PR teams often invoke their media relationships, with good reason.

Agency 182

Agency Handbook Construction Pitching 182

The Proactive Report

OCTOBER 30, 2023

You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. What are people saying about your brand when discussing CRM systems on social media? 2023 is almost over. It’s time to start thinking about your 2024 marketing and PR strategies. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

They’re in a digestible format for offering ideas for media approaches, or insights that can inform a program or sales pitch. Axios Axios describes its news services as “Smart Brevity®,” and claims it gets readers “smarter, faster on what matters.” Morning Brew What better way to start one’s day than with a fresh cup of…news?

Company 203

Company Trends Case Study Crisis Management 203

PRSay

FEBRUARY 7, 2024

While the PR and communications profession has continued to grow, many media companies keep cutting their workforces. Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. The media marketplace is also changing. Absolutely!

Communications 190

Communications Sports Journalism Fashion 190

ImPRessions - Crenshaw Communications

APRIL 14, 2022

Media lists . We all have “master” media lists for different verticals but as any good media master knows, journalists and reporters move around, frequently changing publications or beats. We have a Slack channel where we exclusively update our team on media moves, which is a good tactic for updating lists. Email inbox.

Pitching 296

Pitching LinkedIn Twitter Social Media 296

The Proactive Report

DECEMBER 9, 2022

These tools gather data on your audiences – who they are, where they hang out, who they talk to, what trends they follow, what interests them right now, where they get their news and information, and who influences them. Where are they on social? Who do they follow? What hashtags are popular right now?

Analytics 246

Analytics YouTube Analysis Data 246

Sword and the Script

APRIL 23, 2024

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> Sword and the Script Media can help with B2B marketing, PR and social media.

Software 115

Software B2B Company Marketing 115

ImPRessions - Crenshaw Communications

JULY 7, 2021

We can definitely generate XX earned media placements. Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. In PR, we of course want to get as many quality stories as possible, and we typically have a good idea of what will result when we’re managing a news announcement, for example.

Agency 353

Agency Interviews Pitching Retail 353

Communications Conversations

NOVEMBER 16, 2022

You may have seen this graphic last week–it was making the rounds on social media (even I shared it). It’s from LinkedIn, which aggregated data to share with us the “top skills” of today’s social media manager. Many of those skills DO apply today. Super confused right off the bat.

Social Media 174

Social Media Media Analytics Data 174

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Here is what to keep in mind: Have an updated and professional-looking profile picture, and an appropriate banner photo. Instead of your job title, include a headline that describes what you do.

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

ImPRessions - Crenshaw Communications

JULY 27, 2021

I’ve drafted press releases, compiled media lists, and learned plenty of different terms I didn’t otherwise know. But my PR agency job has got me thinking back to what I learned about the industry when I first took a college course about it. What did I learn then, and how similar is my current experience to it?

Conference 368

Conference Pitching Agency Writing 368

The Proactive Report

NOVEMBER 14, 2022

In fact, it’s time to do just the opposite. Social Media Audit – Gather Insights and Intelligence. You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want. Facebook is still an excellent place to do this. You now have the data.

Digital PR 264

Digital PR Marketing Infographics Video 264

PRSay

NOVEMBER 27, 2023

Today, she is the s enior PR manager of global media relations at Amazon. Today, she is the s enior PR manager of global media relations at Amazon. That’s what people are looking for, a calming voice. They want to know] what is the threat: “Is there a threat to my family, a threat to myself? Are other threats impending?”

Crisis Communications 122

Crisis Communications Crisis Communications Crisis Management 122

The Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You need to understand your potential clients’ mindset and craft a business strategy that provides what they need and want.

Social Media 162

Social Media Media Analysis Data 162

Sword and the Script

MARCH 26, 2024

Thought leadership benefits B2B marketing in so many ways – awareness, consideration and even customer retention – but it can have adverse effects when it’s under-resourced and turns out to be light on substance The social media platform LinkedIn and the PR firm Edelman routinely team up to conduct surveys.

Leadership 127

Leadership B2B Study Survey 127

PR for Anyone

SEPTEMBER 8, 2021

If been doing this a long time and one of the biggest things I hear is that people are afraid of journalists. They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. They get paid to do a good job. Don’t underestimate your value and what you can bring to the media.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

NOVEMBER 11, 2021

Access is simple and providing information is so easy to do. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Media Relations. Do you have a blog? Online and Social Media. Journalists need our content.

Publicity 225

Publicity Marketing YouTube Video 225

NewsWhip

MARCH 15, 2024

I am sure lots of research and science goes into that magic, but it would be great to understand what attracted you to Disney and equally as important, into a career in research and analytics? Simple monitoring of social media chatter is where it all began, and that will likely remain a critical function for companies for many years to come.

Data 78

Data Social Media Consumer Trends 78

5W PR

MARCH 27, 2024

The main goal of doing so is to effectively reach the audience, cultivate brand loyalty, and ultimately nail the business objectives. Brands should know what captures their attention, what challenges they face, and what kind of content they engage with. However, mere presence isn’t enough.

Publicity 78

Publicity Strategy How To Marketing 78

Ethical Voices

APRIL 22, 2024

I worked at agencies around the Greater Tampa Bay area, doing everything from wine and spirits – working with a major worldwide importer and learning the ins and outs of control states and non-control states – to doing destinations like the Salvador Dali Museum, which is the largest collection of Dali’s work outside of Spain.

Report 83

Report How To Ethics Nonprofit 83