Onclusive

MARCH 28, 2022

Here is Onclusive’s definition of PR measurement: it is a set of standards and Key Performance Indicators (KPIs) that allows communicators to accurately and consistently evaluate the performance and demonstrate the business value of PR, and use insight from ongoing evaluation for strategy optimization and future planning. .

Measurement 195

Measurement Strategy Hotels Data 195

Sword and the Script

APRIL 18, 2023

A study including behavioral data and a poll of 38,000 B2B professionals finds the more B2B content your “audience consumes, the more likely they are to be closing in on a purchase decision.” B2B content and buyer intent are two of the hottest topics in B2B marketing – and a new study offers some details as to how these are linked.

B2B 147

B2B Study Consumer Report 147

PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Travel content that tells readers, “Go here. is not appropriate these days, she added. The story angles that editors seek.

Travel 208

Travel Pitching Airlines Media 208

Sword and the Script

MAY 7, 2024

I wrote a prediction last December for the Content Marketing Institute – and I think that’s the answer. Notified divests its events business Notified announced it has divested “its virtual events and webinar business” to Brandlive, which is unfamiliar. What is the silence telling us, exactly? Those interested can respond by email.

Software 81

Software Pitching Technology B2B 81

Onclusive

JUNE 2, 2021

65% of PR pros said the ability to quantify Big Data Analytics will be the most important skill to the future of the industry ( USC Annenberg School for Communication and Journalism, 2019 ). However, to generate that level of clout, PR campaigns require more than just a press release, media outreach or fundraising event.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Deirdre Breakenridge

MAY 13, 2019

Image & Video Recognition – Analyzing visual content. Cisco predicts that by 2021, 80% of online content will be videos. Cisco predicts that by 2021, 80% of online content will be videos. Use cases go from brand monitoring to event sponsorship ROI, user-generated content identification and product research.

Training 399

Training Video Analysis Data 399

Cision

SEPTEMBER 2, 2016

I’m glad you came back for more of Cision’s best webinar practices. Previously, I discussed best practices for planning and promoting your webinar. Now it’s time for the day-of webinar best practices. No matter how many times you rehearse the webinar, check the slides or test your Internet connection. Post-Webinar Survey.

Survey 185

Survey System Conference Social Media 185

Sword and the Script

JUNE 8, 2021

A report analyzing more than 100,000 virtual events by ON24 found attendees spent 57 minutes viewing webinars in 2020 – and their driving pipeline and revenue. Most events of a marketing nature will remain virtual for the foreseeable future. That could well continue to raise the stakes on the quality of webinars and virtual events.

Survey 93

Survey B2B Report Video 93

Onclusive

OCTOBER 12, 2021

Here are the key elements of a well-rounded communications budget to consider: Team headcount and salaries Agency retainers, including media relations & crisis communications Owned media and contributed content development Technology tools, such as media monitoring, media database and internal communication platforms for employee engagement.

Resources 195

Resources Technology Data Tools 195

Onclusive

NOVEMBER 8, 2023

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

MARCH 2, 2023

Unfortunately, the pandemic meant we had to pause our events and instead run webinars. These have also been really well attended, with last year’s webinars selling out – sharing our expertise to 1000’s of marketers. As much as we enjoyed the webinars, we’re really excited to be bringing back our in person events!

Comparison 62

Comparison Video B2C Case Study 62

Prohibition

OCTOBER 2, 2023

Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies. Tom guides us through the labyrinth of B2B marketing, uncovering insights about the future of the field, along with its latest trends and strategies.

B2B 77

B2B Trends Strategy Marketing 77

Contently - Strategy

OCTOBER 5, 2020

Contently’s marketing team recently placed some banners on our site as an experiment, and they actually worked. Every month or so, we host a webinar. For years, that encapsulated our promotion strategy, which meant webinar leads were both predictable (which is good) and flat (not as good). No, seriously. ” If only.

Advertising 110

Advertising Advertising Real Estate Travel 110

Stephen Waddington

JANUARY 9, 2022

April – data storytelling How does an organisation use its own data or publicly available data sets to tell a story, and create earned and owned content? May – using owned media to earn media attention Using blogs, podcasts and other owned content to earn media attention. Reporting on results and securing budget for future activity.

Media Relations 132

Media Relations Media Case Study Storytelling 132

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. Without this vital information, you won’t know, for example, whether your influencer campaigns or webinar topics caused an increase in positive sentiment. Monitor for Shifts.

Measurement 168

Measurement Data Survey Software 168

Onclusive

AUGUST 9, 2021

Whether you’re a new PR assistant or the Director of Communications, the core of your job revolves around using news and content to put forth your brand’s desired messaging. Owned Media & Content Strategy. They may also be responsible for managing any outsourced content creators. PR is always evolving.

Training 370

Training Media Training Reputation Crisis Communications 370

Onclusive

JUNE 9, 2021

Producing valuable, relevant content and releasing it at the right time and in the right place is key to building a strong connection with your audience. Producing valuable, relevant content and releasing it at the right time and in the right place is key to building a strong connection with your audience. What’s in it for them?

Data-Driven PR 370

Data-Driven PR Data Measurement Trends 370

Contently - Strategy

AUGUST 25, 2020

When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.

Healthcare 110

Healthcare Infographics Marketing Content Marketing 110

Onclusive

NOVEMBER 17, 2021

Welcome back to our blog series about managing corporate reputation with PESTLE analysis! This week, we’re wrapping up the series with a look at sentiment monitoring, social listening and trend tracking as an essential part of the process. Sentiment monitoring. Finally, you can track sentiment trends over time. Social listening.

Analysis 195

Analysis Media Reputation Trends 195

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

B2B companies can engage and attract followers through educational and entertaining content. Social content is most effective when it offers something not directly related to the company in question. Educate future customers. A B2B social media team can act as curators of great content tailored for its audience.

B2B 170

B2B Social Media Media Education 170

PRSay

APRIL 25, 2024

Similarly, we can identify, qualify, shape and position our professional brands, and take steps to influence how we are perceived by our peers and employers — present and future. For more insights on professional growth, check out the April issue of PRSA’s award-winning publication, Strategies & Tactics. First, a word about brands.

Strategy 87

Strategy Brand Branding Leadership 87

5W PR

AUGUST 22, 2022

To ensure that both types of website visitors get the right experience, or content at the right time companies need to create marketing funnels. This is best done with educational and targeted content that’s going to drive the potential customer toward the answer to their pain point. Awareness stage. Consideration stage.

Marketing 88

Marketing Case Study Study Consumer 88

Contently - Strategy

AUGUST 25, 2021

When it comes to content, that’s kind of true. While industries like travel, financial services , and tech have embraced content marketing for over a decade, healthcare lags behind. Dive into our infographic below, and for more, check out the full report and access our healthcare content trends webinar on-demand.

Healthcare 65

Healthcare Infographics Marketing Content Marketing 65

Stephen Waddington

MAY 19, 2020

That’s daunting but it’s also incredibly exciting for individuals and organisations willing to invest in the future. It’s a complex story that is enabling us to begin to understand the implication of COVID-19 for the future of PR practice and skills. COVID-19 is accelerating the modernisation of PR practice and skills.

Crisis 151

Crisis Government Energy Community 151

Cision

JUNE 20, 2016

Well, the majority ( 92 percent ) of consumers trust their peers over branded content for recommendations. Ian Greenleigh advises your ads showcase your brand’s expertise, promote its content and include a call-to-action to further engage your brand. Content syndication can drive additional brand exposure and traffic.

Media 180

Media Social Media Advertising Advertising 180

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results.

Technology 100

Technology Social Media Media Digital PR 100

PR 20/20

APRIL 29, 2023

Associations may mark contacts as MQLs after they’ve downloaded a piece of content , like an ebook or whitepaper, frequently engaged on their forum, or registered for an event, such as a webinar. HubSpot’s lifecycle stages help you to categorize your contacts and companies based on where they are in your marketing and sales processes.

eBook 84

eBook How To Examples Groups 84

The Proactive Report

MARCH 13, 2015

As the digital world continues its headlong rush into the future, with new tools and toys popping up all the time, managing a brand’s social media program has become a very time-intensive activity. Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results.

Technology 100

Technology Social Media Media Digital PR 100

Cision

MAY 24, 2016

This includes speaking engagements, bylines in trade publications or guest appearances on webinars or podcasts. Getting your audience to pay attention to and trust your brand isn’t as easy as merely sharing a piece of content. In fact, 83 percent of consumers trust recommendations from their peers over branded content.

Measurement 222

Measurement Leadership Pitching Software 222

Cision

JULY 21, 2015

With visual content becoming a necessity in marketing strategies, including Instagram in brand’s social media strategy should be a no-brainer. Because you can’t share links or post other content, they struggle with how to represent their brand and market their products or services on Instagram.

Instagram 120

Instagram Brand Branding Social Media 120

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Read on to see how Sodexo drives PR growth with press releases, other important metrics and the future of earned media.

Measurement 120

Measurement B2C Construction Analysis 120

Contently - Strategy

FEBRUARY 23, 2023

When you have a pulse on what customers are feeling or their general sentiment, you can predict more accurately what will happen in the future — like guessing a certain product might flop. For example, say traffic to one of your webinar landing pages is much higher than usual, dropping your conversion rate. Take Old Spice, for example.

How To 89

How To Measurement Survey Analysis 89

Cision

FEBRUARY 4, 2016

Content marketing has evolved, but only 38 percent of B2C marketers consider their strategy to be effective in boosting the bottom line. So what part of the new state of content marketing is most challenging? Learn what is needed to get started and how this model can help your content and social media strategies.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. The first way to power up your editorial calendar is to get more subject matter experts (SMEs) involved in creating your content. Get more people involved.

Product Launch 106

Product Launch Measurement Marketing Meeting 106

Contently - Strategy

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Those ideas can really move the needle.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Newsfile

DECEMBER 13, 2023

Summarize [company’s] major achievements and future outlook from its latest earnings report. Generate a list of topics for [company website address’s] next investor webinar. Melissa Strle According to a PwC report, 72% of business leaders termed AI as a “business advantage.”

Financial 105

Financial Crisis Management Training Analysis 105

Contently - Strategy

MAY 4, 2023

Matching subject matter experts with ghostwriters is supposed to be the golden ticket to content success. Sometimes, simply turning on the recorder (with permission) while they’re speaking in a meeting can reveal a host of exciting content topics. They’re busy — and content isn’t on their list of KPIs.

Strategy 88

Strategy Employee Writing Industry 88