Sword and the Script

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

B2B 102

B2B Twitter Brand Branding 102

Prohibition

JULY 7, 2022

Twitter moves towards long-form content. The increased character limit for tweets from 140 to 280 was monumental for Twitter, with users able to exercise more freedom. Now, Twitter is looking into longer-form content through ‘Twitter notes’, enabling users to create and publish articles on the platform.

Instagram 118

Instagram Video Twitter Facebook 118

Remote PR Jobs

FEBRUARY 27, 2022

If the meeting is intended to be short, the reporter will get the point quickly, but they will usually need key background details on the company so they can accurately assess your place in the story they are writing. Recent and relevant coverage. What has the report / analyst been working on lately?

Writing 130

Writing How To Interviews Pitching 130

Deirdre Breakenridge

JANUARY 25, 2018

PR professionals are known for their strong writing skills and creative storytelling. ET the #PRStudChat community will gather for a Twitter chat session focused on the importance of content strategy and how content can help boost your career in PR. What are the first steps PR pros can take to hone their writing skills?

Twitter 157

Twitter Storytelling Community Writing 157

NewsWhip

APRIL 29, 2022

This week, Elon Musk makes headlines with Twitter takeover, and interest in Earth Day significantly drops. Apr 26th: Elon Musk officially buys Twitter. engagements to articles about Musk and Twitter, the majority of which after 11am were about Twitter accepting his deal. . In the last 24 hours there have been 7.2M

Twitter 78

Twitter Employee Meeting Report 78

Ethical Voices

NOVEMBER 17, 2022

While I could probably just write KFC and Twitter, drop the mic and walk away this week – there are some nuances that are worthy of further exploration. Blue Check – People are writing volumes on the “Blue check debacle.” Unethical or stupid – It sounds like something from a bad PR parody. But unfortunately, KFC did just that.

Ethics 52

Ethics Twitter Employee Writing 52

The Proactive Report

JUNE 20, 2015

Writing a press release and posting it on the wire doesn’t get your media coverage anymore. Journalists are very active in social media and Twitter in particular. Most journalists consider Twitter to be an extension of their own reporting these days and 75% say that they use Twitter to build their own brand.

Twitter 100

Twitter Media Relations How To Media 100

Cision

FEBRUARY 16, 2016

Twitter stock hit its lowest point last week after Jack Dorsey’s earnings call confirmed user attrition and an year-over-year loss of $500 million dollars. While this is abysmal news for investors in Twitter, the tea leaves for marketing and communication professionals aren’t necessarily so grim.

Twitter 120

Twitter Crisis Financial Insurance 120

Cision

JUNE 1, 2015

What I want to share in this piece is how basic social listening using Twitter Trends to earn media placements. It makes some intuitive sense: if people are discussing something in real time, opportunistic writers will write about these “high interest” topics. What was trending on March 12? Click to enlarge.

Twitter 120

Twitter Trends How To Media 120

Business Wire

MAY 10, 2017

Conclude the release by including final details such as websites, social platforms such as Facebook, Twitter and other accounts. ABOUT THE BRAND Include a company boilerplate describing the company history and highlights. CONTACT INFORMATION Include contact information of someone who will be responsible for handling media inquiries.

Writing 166

Writing How To Video Facebook 166

PR for Anyone

SEPTEMBER 20, 2023

This experience inspired Kay to write her best-selling book called “MemoryBanc® Your Workbook for Organizing Life” She is also a professional money manager who helps families manage cash flow, bill payments, and protect against fraud.

Banking 264

Banking YouTube Instagram LinkedIn 264

Marketwired

FEBRUARY 9, 2016

For PR professionals, Twitter can be a great resource. Pitching on Twitter can absolutely be done — but there’s a right way to do it. Before you connect, make sure your Twitter profile leaves a good impression. If you want to pitch on Twitter, your personal brand matters.

Twitter 100

Twitter Pitching Report Local 100

Cision

JANUARY 11, 2016

Cision’s Influencer Search is a proprietary feature that ranks influencers of conversation topics based on social posts, shares and relevancy on Twitter. The official Twitter of nerdist.com. I write Act Four at the@washingtonpost’s @PostOpinions. I write about celebrity for the @LATimes. Writing and comedy.

Twitter 120

Twitter Fashion Television Travel 120

PR Fuel

JANUARY 6, 2021

A press release is a public relations strategy that involves writing a brief communication about your business activities and sharing it with the media. One of the best ways to get attention is to write a riveting press release headline. The first tip for writing a press release headline is to make it short and sweet.

Writing 52

Writing How To Engineering Industry 52

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

25 Ad Tech Journalists To Follow On Twitter. Obviously it’s important to know who is writing about ad tech and identify the different beats – from social media marketing to streaming to data privacy or brand safety. Twitter is an excellent way to build a list of go-to journalists.

Conference 319

Conference Privacy Leadership Data 319

Melissa Agnes

MARCH 10, 2014

I recently had the opportunity to join an NYU graduate class in a Twitter chat on crisis communications. A5 So they come to you and ask for the truth before writing their own “truth” #NYUPRSM — PRisthenewPR (@johnny_mk1) March 6, 2014. Anchal Nayyar (@anchal_nayyar) March 6, 2014. Weiyi Wang (@clementine_w) March 6, 2014.

Twitter 212

Twitter Crisis Communications Crisis System 212

PRSay

NOVEMBER 12, 2019

Without changing how we write, publish or use press releases, expecting ever-increasing returns borders on insanity. More than anything, if you want your release to be newsworthy, make sure it tells a story, is truly “news,” and makes it easy for a journalist to write about. You can also follow them on LinkedIn and Twitter.

Writing 92

Writing How To Print Corporate 92

Critical Mention

AUGUST 5, 2018

And what better place to make those connections than on Twitter? Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. Today, she shares her knowledge on the influencer marketing landscape on Twitter. Heather West.

Twitter 77

Twitter Radio Social Media Print 77

Stuart Bruce

NOVEMBER 17, 2022

The exaggerated reports of Twitter’s demise mean the geeky backwaters of Mastodon have suddenly been thrust into the limelight with mainstream media writing about it. … © Stuart Bruce - Mastodon returns – what does it mean for PR and communications?

Communications 190

Communications Crisis Communications Crisis Corporate 190

Sword and the Script

DECEMBER 19, 2023

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 105

B2B Survey Pitching Software 105

ImPRessions - Crenshaw Communications

AUGUST 4, 2023

But I do know something about interviewing experts, which is often the basis for B2B comms writing. SMEs are a valuable resource When you’re writing to advocate on behalf of a third party, as PR teams often do, you must lay out the strongest possible argument in the first draft.

Interviews 296

Interviews How To Reddit Journalism 296

Critical Mention

OCTOBER 14, 2018

Passionate about all things communications, Jolie found her dream job as a copywriter with Critical Mention, where she’s continuing her passion for writing and editing. When she’s not writing you can find her at music festivals, hiking or snowboarding. SCHEDULE A DEMO.

Agency 72

Agency Twitter Conference Financial 72

ISEBOX

MARCH 2, 2017

However, we’ve never specifically delved into one of the most effective, dynamic platforms for brand awareness, connecting with the pharma community, and engaging in relevant conversations: Twitter. Since we’re big on “Top # Tips,” here are the Top 3 Ways Pharma Can Better Leverage Twitter in Marketing.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

Waxing UnLyrical

JUNE 21, 2013

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter? Where Twitter for PR usually begins… and ends.

Twitter 98

Twitter How To Pinterest Tools 98

PR Fuel

OCTOBER 7, 2020

Are you looking to write a press release for your company, but aren’t quite sure how to do it? Check out this guide to learn how to write a press release. Check out this guide to learn how to write a press release. Before we talk about how to write a press release , let’s talk about what exactly a press release is.

Writing 40

Writing How To Viral Pitching 40

Ishmael's Corner

JULY 6, 2016

The math for Twitter appears so promising. At last count, over 300 million people use Twitter. The post 8 Techniques to Increase Twitter Engagement that are NOT Based on Science appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications.

Twitter 99

Twitter Storytelling Social Media Communications 99

Polaris

APRIL 14, 2015

Unless you happen to be a gifted writer, there is nothing simple or painless about writing blog posts. Fortunately, there are steps you can follow to enjoy the benefits and make writing blogs a little bit easier. When we write about a topic, we try to look at it through the eyes of these audiences. Before You Begin.

Writing 100

Writing Blogging eBook Google 100

ImPRessions - Crenshaw Communications

JANUARY 5, 2022

Sharpen your writing – There’s a reason why most companies ask for a writing sample or require a writing test for PR positions. We write a great deal in PR. It may be a good time to ramp up your Twitter or LinkedIn activity or start sharing media coverage or company news.

Writing 310

Writing LinkedIn Social Media SEO 310

Sword and the Script

DECEMBER 24, 2016

Twitter, on the other hand, provides no such feature, although the analytics Twitter provides do offer some insight. What follows below are the top 10 articles I shared on Twitter – out of 3,306 posts in 2016 – which provides something of a snapshot of the marketing trends over the year. How to Conduct Your Own Twitter Review.

Twitter 60

Twitter How To B2B Analytics 60

ImPRessions - Crenshaw Communications

JULY 30, 2020

When news breaks, you rush to Twitter to join the conversation. You secretly hope you’ve been shadowbanned on Twitter. You can write a funding announcement press release in your sleep. . Let me know on Twitter @colleeno_pr. . You have the ability to turn any problem into an opportunity. .

Privacy 308

Privacy Conference Advertising Advertising 308

Waxing UnLyrical

JANUARY 27, 2012

Her background is in marketing and creative writing, and she riffs about writing right at her blog, Write Right (so write right, don’t make her use her red pen). She spends the rest of her time writing poetry, drawing, reading, and running. Toon Time: Twitter Introductions.

Twitter 70

Twitter Writing Creativity Blogging 70

Shift Communications

JULY 1, 2015

Ah, Twitter: Land of snarky comments, pithy observations, celebrity smack downs, breaking news, and, if you’re a savvy enough public relations professional, pitching opportunities. If you’ve never pitched on Twitter before, you could be missing out. I’ve included my Twitter profile as an example.

Twitter 60

Twitter Pitching How To Media 60

Sword and the Script

APRIL 22, 2017

Electronic communications have made writing so easy that we don’t put as much thought or effort into the task anymore. At least not to the degree we did when we had to sit in front of a typewriter or hand write a note with a bottle of white-out nearby. Email has made our writing lazy. 1) Words matter in communication.

Writing 62

Writing B2B Analytics Reputation 62

PR for Anyone

MARCH 31, 2020

You may consider writing blogs that are relevant to worldwide happenings so that more people can find you online, or you can use social media platforms like Twitter. Every reporter uses Twitter as a tool to find sources. In other words, make sure you post something that's valuable.

Real Estate 214

Real Estate Video Report Twitter 214

Flack's Revenge

NOVEMBER 22, 2022

Kelsey Piper, writing for Vox , got a nice scoop shortly after the story broke. She conducted a Twitter interview with him (after he DMed her) and asked about his seemingly open view to more regulation: He characterized his past conciliatory statements — as little more than “PR.” I’d say that sums it up pretty well.

Banking 177

Banking Employee Financial System 177

Bianchi Biz Blog

APRIL 15, 2024

I don’t know about my pride, but when my mom learned that I was writing for a magazine she excitedly said, “you’re a published writer!!” If you want word to get out about your event or product, give us the tools we need to write about it. You can find Kevin on LinkedIn , and follow Fleet Equipment on Twitter and Facebook !

Meeting 97

Meeting Media Journalism Interviews 97

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. And the media landscape was evolving.

Blogging 113

Blogging Software B2B Survey 113