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PR Measurement Tips

The Proactive Report

Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority. PR Measurement Tips.

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Are You Accurately Measuring the ROI of Your PR Strategy?

Cision

Measuring the ROI of a PR campaign goes much deeper than just subtracting money spent from revenue earned. Thanks to technology, measuring PR in the digital era is completely different than it was a few years ago. M – Measurable : It’s impossible to determine progress if you have no way of measuring it. By how much?

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Join #PRStudChat on February 15th for a Twitter Chat on How Content Can Boost Your PR Career

Deirdre Breakenridge

PR professionals are known for their strong writing skills and creative storytelling. There’s a lot to learn when it comes to content, from strategy and creation best practices to the publishing tools and the content measurement. What are the first steps PR pros can take to hone their writing skills? Is PR Right for me? ”

Twitter 157
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A quick look back at 18 PR statistics summarizing the profession in 2023

Sword and the Script

Pitching media remains a challenge; Twitter is still a journalist favorite; PR dabbled with generative AI as businesses worried about misinformation Regular readers know I publish a weekly post every Tuesday. Many of the things I choose to write about are reports and surveys that give us a sense of what’s happening in the industry.

B2B 106
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5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

You likely have great staff who can help write content, it’s worth your while to try to enlist those experts at your company for their subject matter expertise. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418
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PR Aikido: 3 Techniques For Winning In The Media

Onclusive

1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. 3) Discover the unexpected authors.

Media 397
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Digital PR Measurement Lessons from News Analytics

The Proactive Report

News outlets mostly measure the wrong things,” writes Tom Rosenstiel, a senior fellow with the Brookings Institution and Executive Director of API. Instead of dashing off ten 250 word blog posts with not much meat, research and write quality long-form content on your blog or newsroom.

Analytics 100