Newsfile

FEBRUARY 28, 2024

Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). PR professionals balance these media types to maximize brand exposure and credibility: Paid Media : Content promoted through advertising (e.g., What is Native Advertising?

Viral 52

Viral Crisis Communications SEO Reputation 52

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. TikTok is well-known for it’s short-form, highly authentic, and oftentimes humorous content.

Video 98

Video Agency Strategy Marketing 98

Prohibition

MAY 23, 2022

Twitter hints at moving towards pay to play. With the Elon Musk Twitter takeover in April, it’s been rumoured that impending changes on the platform will focus on allowing free speech, including bringing back banned accounts, and also more transparency with users about the algorithm and how tweets are shown to them.

Instagram 62

Instagram Social Media LinkedIn Viral 62

PRSay

SEPTEMBER 17, 2019

In just two weeks, the chicken mayhem had earned Popeye’s a boatload of new Twitter followers , a huge boost in profits and an estimated $65 million in free advertising. The launch video now has 100,000 views on Twitter and another 20,000 on YouTube. Connect with Lisa on Twitter: @LisaArledge.

Product Launch 136

Product Launch Storytelling Social Media Video 136

Waxing UnLyrical

FEBRUARY 26, 2013

A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In his research on viral advertising videos , he found that a very small percentage of advertising videos (0.1%) actually go “viral.” His findings are pretty illuminating. Why we share.

Viral 102

Viral Advertising Advertising Study 102

PR for Anyone

SEPTEMBER 1, 2022

Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do? What are people talking about on Twitter? Here’s a video I did on this: It doesn’t get any easier than this. See my story in the video about Steve and what he did. But see what is happening, trends.google dot com.

Pitching 130

Pitching Video YouTube Trends 130

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency.

Social Media 120

Social Media Facebook Print Advertising 120

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Facebook, LinkedIn, Twitter, and Instagram are the primary social media platforms that support paid posts. What is Paid Social? When money is used to promote a post, it is termed “paid.” Benefits of Organic Social.

Advertising 62

Advertising Advertising Social Media Strategy 62

Cision

AUGUST 23, 2017

Unveiling surprising facts or data can also make your online PR content go viral. Samsung has used fear in their advertisement to talk about the serious issue of increasing selfie deaths. You can find him on Twitter: @AviNair52. When your target audience feels entertained and happy, they are more likely to share the content.

Digital PR 251

Digital PR How To Small Business Analysis 251

Cision

MAY 12, 2017

The best way to go about it is to find ad placements by listing the websites where you want to advertise or search for placements that are in-sync with your client’s themes or topics. As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

Mark My Words

OCTOBER 13, 2022

The then Duke and Duchess of Cambridge indicated a push to boost their social media presence over the summer, when they advertised for a full-time “digital lead” based at Kensington Palace. Kensington Palace purred when a clip of the Princess of Wales speaking to new mothers during a visit to Royal Surrey County Hospital went viral.

Social Media 60

Social Media Interviews Media YouTube 60

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Recently, PR teams have been pressed into crisis duty in a series of corporate missteps that have something in common: marketing or advertising departments that shows a type of “cultural appropriation” – borrowing a sensitive ethnic or cultural theme for commercial purposes.

Corporate 149

Corporate Viral Community Crisis 149

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Internal 74

Prohibition

JANUARY 23, 2023

For viral content, Facebook recommends videos that are less than one minute or stories that are less than 20 seconds in length. Research reveals that most users will watch a video on Twitter if it’s 30 seconds or less. Although Twitter allows for 140 seconds of video content, keep it shorter for maximum engagement.

Video 62

Video Social Media Instagram Media 62

PR 20/20

NOVEMBER 11, 2016

Before Marcxx, Peggs worked at Google in business development, forming digital media and advertising partnerships in the United States and Asia. You can connect with Michael ( @MichaelPeggs ) on Twitter. If you’re on Twitter, be sure to ‘favorite’ and ‘reply’ to posts related to your niche.

SEO 80

SEO Infographics Strategy Viral 80

Solo PR Pro

JULY 3, 2019

E-commerce and Online Advertising. Google and Facebook still lead in ad share, with Amazon, Twitter, Snapchat, and Pinterest gaining. Developing a better user experience produces by far the most viral effect and impact when investing in growth. Privacy Concerns and Their Impact on Advertising. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Mark My Words

APRIL 18, 2018

Could this partly account for why its chairman Tim Martin announced this week that all 900 plus of the chain’s social media accounts -mainly facebook pages but also its corporate twitter and Instagram accounts- have been deactivated? Its distinctive carpets have a cult following (and their own unofficial twitter account).

Social Media 60

Social Media Media Viral Twitter 60

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Waxing UnLyrical

MARCH 30, 2015

5 Clever Social Media Marketing Campaigns that Went Viral. Most viral April Fools videos of 2014. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Why: Because The Day is coming up!

Viral 40

Viral Marketing Web Big Data 40

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Southwest later showed good taste along with solid PR judgment by suspending its marketing and advertising. Carnival Cruise – the unsinkable PR ship.

Crisis 136

Crisis Privacy Airlines Facebook 136

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. However, despite the increasingly high views, many people found the advertisement offensive and full of nasty stereotypes. 3) A sour end for the sweet brand: Cadbury’s treasure hunt.

Fashion 75

Fashion Crisis Telecommunications Training 75

PRSay

OCTOBER 25, 2017

Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. Dunkin’ decided to use “ Dancing Pumpkin Man ” in a commercial rolling out their fall products, turning a viral moment into a piece of paid media. “In What’s driven the convergence of PR + marketing + advertising?

Social Media 97

Social Media Conference Media Corporate 97

Shift Communications

OCTOBER 7, 2014

People can sense desperation and self-promotion in advertising in much the same way as when we watch The Bachelor. Another great example comes from Starbucks, which saw the potential around the worldwide sensation of the Royal Baby and rode the wave on Twitter with this clever tweet celebrating his birth.

Marketing 138

Marketing Conference Trends Viral 138

Mark My Words

MAY 8, 2015

It went viral. Twitter exploded with shares comparing the new fast food bandit to celebrities ranging from wrestlers to politicians. As seen on The Guardian. Who said juggernaut brands can’t self-reflex their muscles? On Wednesday McDonald’s supersized on nostalgia with the re-launch of the Hamburglar.

Viral 60

Viral Advertising Advertising Creativity 60

Waxing UnLyrical

FEBRUARY 29, 2016

The Science of Optimizing Your Facebook Advertising Campaigns. 5 Smart Strategies to Make Your Content Go Viral. ” He does say “viral,” which you and I both know is not all that easy… but it’s still a good read. Twitter Facebook Google+ LinkedIn Monday Roundup: Optimizing Your Campaigns.

Viral 40

Viral Google Writing Facebook 40

Cision

FEBRUARY 5, 2016

I’ve had tons of local outreach through Twitter lately too. What are hits and misses you’ve experienced with PR and advertising professionals? Sally has ONE viral post that brings in all those views. I love Instagram and Facebook! One connection resulted in a recipe creation ambassadorship with a brand.

Pitching 120

Pitching Instagram Viral YouTube 120

Cision

JULY 20, 2015

Triberr does this exceptionally by networking bloggers into tribes and giving them a low-friction way to distribute each other’s posts on Twitter, Facebook and LinkedIn. Every product can’t go viral or generate a lot of word-of-mouth buzz. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

MAY 4, 2017

And how do they match up to our favourite pop and movie icons, who dominate Twitter and Instagram? 10) Zlatan Ibrahimović (@ibra_official) – Twitter: 4.44m /Instagram: 24.7m. 9) Luis Suarez (@LuisSuarez9) Twitter: 9.16m/ Instagram: 21.9m. 8) Andres Iniesta (@andresiniesta8) Twitter: 15.9m/Instagram: Instagram: 17.7m.

Sports 54

Sports Social Media Instagram Media 54

Sword and the Script

JANUARY 27, 2015

It wasn’t the message (smile and dial) that captured my attention, but rather as regular Twitter advertiser , it was the realization I was the target – and by a firm with which I’m familiar (I’ve seen some ads on Facebook too ). These four categories correspond roughly to the areas of advertising, PR, marketing, and sales.

Pitching 60

Pitching eBook Advertising Advertising 60

Shift Communications

APRIL 13, 2015

Will a blog post go viral? In the example above, there’s a blog post that’s doing reasonably well on Twitter. Advertising Marketing Metrics Strategy' One of the top questions in social media marketing (and content marketing in general) is, how do you know what content is worth promoting? Conclusion.

Analytics 60

Analytics Google How To System 60

Sword and the Script

APRIL 5, 2016

There seems to be this general consensus that a brand presence on social media inevitably leads to viral appeal. What’s the engagement rate of a brand page on Facebook that doesn’t advertise? But even paid social has a challenge: advertising annoys users. The CMO Survey Highlights and Insights Feb 2016 from christinemoorman.

Mobile 60

Mobile Survey Marketing B2B 60

PR in High Definition

SEPTEMBER 24, 2019

With social media now king of the internet, and a critical tool for media outlets to share their content and reach their audience, many of the top stories we read each day are posted by dedicated Social Media Editors on Twitter and Facebook. There’s a misconception that these Social Media Editors post what they’re told to.

Media 54

Media Newspapers Journalism Video 54

Prohibition

SEPTEMBER 20, 2019

People ridiculed the instagrammer and it actually ended up becoming a viral meme of people photo shopping her into some ridiculous places including the moon and putting themselves into her photos. Even Martin Luther King Jr’s daughter took to twitter to share her thoughts on the ad. Jem Lucy’s ASA scandal.

Marketing 48

Marketing Social Media Instagram Advertising 48

MaccaPR

JANUARY 15, 2019

million impressions on Twitter alone – resulting in what Apex estimated was $12 million in ad value from the online and media conversations. Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

Beyond PR

JUNE 29, 2017

Paid media will make that data easily available otherwise you will take your advertising dollars elsewhere. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook. Who saw it? How much time did they spend on the story?

Storytelling 73

Storytelling Data Communications Technology 73

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Connect with Lauren on LinkedIn or Twitter. Forbes has found that today’s marketing strategies place a strong emphasis on influencers.

Nonprofit 84

Nonprofit Fashion Retail Enterprise 84

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83