ImPRessions - Crenshaw Communications

APRIL 25, 2017

At least one company learned something about PR and reputation from the United Airlines fiasco earlier this month. Over the weekend, Twitter and Facebook lit up with smartphone videos of a fresh instance of passenger distress on an airplane.

Airlines 136

Airlines Crisis Viral Reputation 136

Melissa Agnes

MAY 30, 2014

And worse, what if it gets picked up and begins to go viral with negativity about your organization? The hashtag quickly began to trend on Twitter. . Many people are discussing what this may mean for Twitter. Twitter is far too valuable a communications channel for organizations (with common sense) to leave it.

Case Study 232

Case Study Crisis Twitter Viral 232

Prohibition

JANUARY 17, 2022

A crisis communication plan can help you; during crisis mode and after a crisis, assist you in maintaining your excellent reputation with customers, competitors, and industry leaders. Brands that want to develop trust should focus on reputation management using social media tools. Usage: 320 million Twitter users.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Prohibition

AUGUST 15, 2022

Not only did her comments go viral, but it was also picked up by the media too, gaining even more traction than the original 50 second podcast clip. Molly Mae did an interview on my podcast, yesterday a soundbite from that interview went viral, she trended No.1 1 on Twitter, every newspaper covered it and MP's weighed in.

Crisis 62

Crisis Viral Government Crisis Communications 62

Contently - Strategy

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. For example, Kylie Cosmetics went viral for all the wrong reasons for plagiarizing smaller cosmetic companies. This is a great example from managing editor Benjamin Freed on Twitter. Look at the optics.

Ethics 73

Ethics Social Media Trends Viral 73

Cision

JUNE 3, 2015

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Strong reputations are constructed by expert builders knowledgeable in mess age mediums, audience perceptions, timely communications, etc. Is prevention of a crisis possible?

Crisis 120

Crisis Construction Viral Reputation 120

Critical Mention

FEBRUARY 5, 2019

By monitoring trending topics in your industry, you can manage your brand’s reputation. Twitter trends. Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral?

Trends 61

Trends Viral Analysis Crisis 61

Reputation Us

APRIL 12, 2017

The speed and “viralness” of this week’s news puts the importance of prompt communication at the forefront. Regardless, this unique controversy has made me hit the pause button to remind businesses of all sizes of how to prepare and respond to a crisis in today’s viral media world. CRISIS IDENTIFICATION PROCESS.

Crisis 74

Crisis Airlines Viral Corporate 74

Communications Conversations

FEBRUARY 11, 2022

Folgers is trying to remake its brand a bit by ditching its iconic “Best part of waking up” jingle in favor of a famous Joan Jett song, “Bad Reputation.” Worse yet, we find they’re merely posting the ads and content they posted on Instagram, Twitter and Facebook. Thomas, we discussed a case study.

Case Study 78

Case Study Study Agency Creativity 78

Cision

MAY 12, 2017

As we saw with the recent United Airlines fiasco , crisis news doesn’t take time to go viral. The idea behind this is to curb the spread of fake news online, and came soon after Facebook launched its tool to stop fake news from going viral on its platform. Connect with him on Twitter @connect2taral.

Google 259

Google Digital PR Mobile SEO 259

Melissa Agnes

FEBRUARY 1, 2018

These two components combined, create a recipe for a viral situation that risks leaving a long-term negative association or sentiment towards your brand. As a situation that threatened their reputation, as a result of the highly emotional reaction their customers were having – and acting on. Like it did in the show).

Crisis 177

Crisis Crisis Management Viral Twitter 177

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The top nine PR crises of 2019 so far including fashion disasters and damaged reputations. 5) A phone company who didn’t communicate: Huawei’s damaged reputation.

Fashion 75

Fashion Telecommunications Crisis Training 75

Critical Mention

SEPTEMBER 19, 2018

After all, a PR pro’s reputation is based on keeping track of the how the market is progressing and what that means for their company. With the rise of chatbots, PR pros must focus on developing and implementing creative strategies to create awareness, improve their company’s reputation and generate profits.

How To 61

How To Media Crisis Crisis Management 61

NewsWhip

MARCH 31, 2021

Follow Bryan on Twitter: @bryanpedersen. I mean, certainly even with a NewsWhip when it comes to tracking how stories start to go viral, seeing how that content is being engaged and shared. When a negative story breaks, is this something that’s really going viral? Bryan: Yeah, I mean, definitely. have accounts.

Advertising 131

Advertising Advertising Data Reputation 131

ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

Media critics led by Adweek as well as the Twitter-verse accused the fast food chain of insensitivity. Fast Company’s feature on the founders went viral – with the headline Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete. A year later, the startup has rebranded as Stockwell.

Corporate 149

Corporate Viral Community Crisis 149

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? Prohibition PR is a full-service agency specialising in crisis communication, reputation management , and strategic messaging. With our wealth of media contacts and track record of good work, we’ll craft the perfect strategy to repair your reputation. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

MAY 10, 2023

Increasing Engagement seo efforts, brand reputation , audience excited There exists a number of benefits to using UGC content, but one of the primary benefits of using customers own content in your social media strategy is that it increases engagement. Instead, they want accounts from real people to build confidence in your brand.

Social Media 62

Social Media Strategy Media B2C 62

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Research journalists that write about your competitors and follow them on Twitter. Developing a strong owned-content strategy is crucial. Listen for what journalists are looking for.

Media 40

Media Viral SEO Engineering 40

PeakMetrics Insights

AUGUST 15, 2019

Creating your own content and publishing to an internal blog builds your brand as a thought leader and strengthens the organization’s reputation. Research journalists that write about your competitors and follow them on Twitter. Developing a strong owned-content strategy is crucial. Listen for what journalists are looking for.

Media 40

Media Viral SEO Engineering 40

Engage PR

JANUARY 6, 2018

And if you’re not listening or acting on these conversations then not only are potential opportunities being missed but brand reputation is at risk. LINKEDIN IS 277% MORE EFFECTIVE FOR LEAD GENERATION THAN TWITTER OR FACEBOOK – Hubspot Survey. Cue social backlash across the internet.

Social Media 60

Social Media Strategy Media Survey 60

PRSay

DECEMBER 18, 2019

Within hours of sending the message, Morey found himself the subject of a Twitter uproar. More than 170,000 Twitter responses appeared to come from basketball fans who were offended by his position. ( His experience includes brand and reputation management, litigation PR, community relations, and crisis response.

Corporate 81

Corporate Crisis Management Crisis Government 81

David PR Group

MARCH 9, 2017

The most well-known online reputation problems typically fall into a category that I refer to as “catastrophic.” Many people make online mistakes each day, but only a few online errors will spiral out of control, go viral and end-up causing economic damage or personal misfortune. Being old school is not an excuse. –John.

How To 40

How To Reputation Viral Airlines 40

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. When I first started, we had blogs, a strategic brief, Twitter, and a campaign proposal. Props to Marketing Twitter and Twitter for this!

Social Media 88

Social Media Media Resources Creativity 88

Waxing UnLyrical

FEBRUARY 5, 2013

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. You want to establish a good network of individuals that will give you a positive reputation. When their followers share your post again, it’s considered viral content.

B2B 92

B2B Community Facebook How To 92

PRSay

APRIL 6, 2018

Viral videos. Indeed, many of the core ideas of how to neutralize an issue, mitigate a crisis and protect a reputation remain intact. Donnelly observes that some newsrooms today would rather risk being wrong than being scooped by a citizen with a smartphone and a Twitter account. United Airlines. Wells Fargo. Cyber thefts.

Crisis Management 107

Crisis Management Crisis Airlines Viral 107

PRSay

OCTOBER 25, 2017

Because it only takes one post to destroy a reputation, companies need to be wary of who has the power to create and share content. Don’t fire an employee and then leave them in control of the Twitter account,” said Regina Luttrell, Ph.D. pictured above ), during an Oct. The beauty of social is it gives you hard metrics,” said Deutsch.

Social Media 97

Social Media Conference Media Corporate 97

MaccaPR

FEBRUARY 19, 2018

One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Sure, you can trust your local managers to use Facebook, Instagram and Twitter responsibly. CRISIS LESSON #3: MONITOR YOUR OWN COMPANY’S SOCIAL MEDIA POSTS AS YOU MONITOR YOUR CONSUMER’S.

Instagram 98

Instagram Crisis Local Privacy 98

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

PR and CX go hand in hand, since it’s PR’s role to burnish a brand reputation and the job can only be done when the customer experience lives up to expectations. The same opportunities – and challenges – exist for B2B services and products on LinkedIn, Twitter, or other, more niched social platforms.

B2B 120

B2B Customer Service Software Technology 120

Flack's Revenge

NOVEMBER 29, 2017

Our most popular video ever was not a Here’s Why video, but amazingly enough a very rough video we shot at the last moment to include in our first major study that went viral. We post the blog version of each episode to our social channels on Facebook, Twitter, LinkedIn and Google Plus. What was your most popular video?

Video 153

Video B2B Film Marketing 153

Sword and the Script

NOVEMBER 19, 2019

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. Can a good story create value for a brand? He’s a terrific guy with great insights.

Storytelling 84

Storytelling Brand Branding Customer Service 84

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 83

Social Media Pitching Media LinkedIn 83

Presspage

MAY 11, 2017

A viral meme, video, or a tweet can appear instantly on the Internet. After Twitter users were quick to point this fact out, Delta promptly deleted the tweet, and tweeted an apology. A crisis within an organization can trigger impassioned online discussions and could negatively affect your reputation.

Social Media 79

Social Media Crisis Media Airlines 79

Lauri Pehar Borsh

APRIL 30, 2014

So, rather than looking at using your posts in social media networks as just another overt sales pitch method, try deploying a personal “broadcasting” campaign to encourage the people in your networks (LinkedIn, Twitter, Google+ and so forth) to look forward to hearing from you. That will only add to your new business development process.

Social Media 60

Social Media Pitching Media LinkedIn 60

ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. Starbucks routinely engages with its customers on Twitter and other social platforms, responding to many questions and customer service issues.

Crisis 136

Crisis Privacy Airlines Facebook 136

Polaris

FEBRUARY 16, 2015

It was a sad story that pretty much went viral. Follow them on Twitter, initiate conversations, and share their stories. As an extra bonus, buy a copy of Spin Sucks, Communication and Reputation Management in the Digital Age before March 8th then email your receipt to iboughtspinsucks@armentdietrich.com. 2: Build relationships.

Banking 100

Banking Media Local Survey 100

Prohibition

JANUARY 14, 2022

A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value. A PR crisis can destroy a reputation in an instant, so it’s crucial to have a plan in place. What is a PR Crisis? Or it could be an act of terrorism.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

JUNE 1, 2023

Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Influencer PR has become a popular strategy for building brand reputation – the most valuable currency in today’s business world.

Strategy 370

Strategy Communications Reputation Measurement 370