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Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

This episode explores: How the world of customer service has changed since United Breaks Guitars. How no customer should be seen as “statistically insignificant” – and if that is the mindset and culture within your organization, you have some work to do. Connect on Twitter: @DaveCarroll.

Brand 157
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What’s New In B2B Tech PR For 2017

ImPRessions - Crenshaw Communications

Good CX combines people, process and technology to understand, anticipate and consistently deliver a high-quality experience across all of a product or service brand’s touch points, from website to customer service. Everyone loves a story of customer service that goes above and beyond.

B2B 120
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5 Common Misperceptions of Social Customers

Cision

The actual data presented describes that year-over-year Twitter users are participating in more Black Friday promotions than in years past. A great example of this can be seen at Kohl’s Twitter site , where giveaways and discounts receive 10-70 times the amount of re-circulation of other content. Practical Value.

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Storytelling is the Essence of Brand Development; Off Script No. 44: Jeffrey Crow

Sword and the Script

The reputation the network services and solutions provider Earthlink gained for customer service is a prime example. The best stories will be found, will go viral, and will be so well absorbed that the delivery matters a little less. 5) As a marketing leader in a large enterprise, how have you used storytelling?

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Can You Prevent Your Next Crisis?

Cision

It’s unlikely that you can do anything to avoid the instant virality of anything remotely salacious or damning to a company, its executives or its brand. Peter will present his free “ Crush Crises Before They Spread ” webinar on June 1o. Is prevention of a crisis possible? But all is not lost.

Crisis 120
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The Importance of Social Media in Crisis Management

Prohibition

The impact that this new form of communication has on PR and marketing has introduced many positive changes for companies looking for better ways to connect with their customers. Rather than directly contacting customer support representatives, customers frequently vent their frustrations on social media.

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The importance of a social media strategy #engaging

Engage PR

A smart social strategy can help businesses develop lead generation, build brand awareness, drive customer acquisition and attract high performing talent. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms. Cue social backlash across the internet.